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All posts tagged ‘television’

Friday, November 20, 2009

Hey, Hey, Hey, Twitter! Here’s the Real “What’s Happening!”

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BoomTown was intrigued when Mind-Your-Own Biz Stone, one of the co-founders of Twitter, penned a blog post yesterday about the microblogging service changing its prompting question.

Now, above the little Twitter box, it reads, “What’s Happening?” and not the original tweet query, “What are you doing?”

While the blogosphere covered this as if it were a moment of monumental meaning, most were ignorant that the true beacon of innovative What’s-Happeningness does not reside in Silicon Valley.

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Tuesday, November 17, 2009

Palin Nears One Million Facebook Fans, While Lagging on Twitter

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Former vice presidential candidate Sarah Palin is certainly giving her Facebook fan page a workout this week, as she nears one million fans.

Using the site to flack her new book, “Going Rogue,” which comes out officially today, it got a big boost from her interview today with Oprah Winfrey, clocking in at close to 995,000 fans last night.

In comparison, her Twitter page was as empty of followers as the great outdoors.

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Monday, November 16, 2009

Qualcomm’s CEO Paul Jacobs Talks About Smartbooks and More!

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When in San Diego recently, BoomTown paid a visit to Qualcomm and its Chairman and CEO, Paul Jacobs, to talk about a new “smartbook” device the wireless-technology company unveiled last week, but that won’t make its debut until the 2010 Consumer Electronics Show in January.

There, Jacobs will show off what is essentially a combination of a smartphone and a netbook.

Obviously, it’s going to be a competitive market and, really, Apple, with its upcoming tablet computer, is also pushing into this mobile-phone-that-ate-computers space.

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Thursday, November 12, 2009

Viral Video: How Much Do I Love Taylor Swift? (Take That, Kanye!)

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In this ruthlessly funny video–especially for such a sweet-looking young lady–singer Taylor Swift manages to ice pretty much everyone who ever dissed her.

And Kanye West’s antics at the MTV Music Awards in September are not the only ones getting a musical smackdown from the 19-year-old, who won the Country Music Association’s entertainer of the year award last night.

Sing it, sister.

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Friday, November 6, 2009

“V” Is Very, Very, Very V-abulous, but Not Online

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ABC certainly has been taking its sweet time in releasing the first episode of “V,” a sci-fi television series that debuted earlier this week on the Web in any substantial way.

The premiere of a redo of a 1980s miniseries about a lizardy alien invasion disguised as a peace mission by outerspace hotties turned out to be a big broadcast hit, but it is hard to watch online.

Until tomorrow, that is.

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Monday, November 2, 2009

“Come to Think of It, eBay”–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

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BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay.

With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.”

Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

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And You Thought Ask.com Had an Annoying Jingle–Try “Bing Goes the Internet”

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Now, BoomTown likes a good jingle as much as anyone else, but this new one from Microsoft’s Bing search service is sticking in my head like a piece of chewed gum.

Shot at Keith Valley Middle School in Horsham, Pa., it uses 400 very adorable sixth graders, who are dragooned into one very large “Bing Goes the Internet” dance–complete with logo wear. The kids rock, the jingle not so much.

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Wednesday, October 28, 2009

Beware Google: Bing Is Going to Suck Your Blood, Um, Market Share: The New Commercial

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Here is a funny but decidedly creepy new commercial from Microsoft, in its ongoing marketing campaign to push its Bing search service.

Titled “Vampire Decision Engine,” it is an effort by the software giant to tap into vampire mania, playing into Halloween and the next chapter in the “Twilight” movie series, “New Moon,” set to debut in November.

Load up on garlic, Google!

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Exclusive: CBS Digital CEO Smith to Leave to Start a Silicon Valley Advisory Firm (First Customer? CBS)

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Quincy Smith, the high-profile CEO of CBS Interactive, is planning on leaving his job at the media giant in January to start an advisory firm in Silicon Valley, according to several sources.

But, in an interesting twist, Smith will remain an adviser to CBS under a multiyear contract, sources added, making it his first client. Apparently, Smith will focus intently on authentication issues for the company.

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Thursday, October 22, 2009

You Can Lose Your Mind, When Tech Stores Are Two of a Kind: Welcome to the Appl…Oops, Microsoft Store (The Video Proof)

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A gauntlet of wildly cheering sales people dressed in brightly colored T-shirts, a sleek, white store, a simple but elegant design.

You will be excused for thinking the video below is from an Apple store, but it is actually from the opening of a Microsoft Store in Scottsdale, Ariz., today.

Imitation is the sincerest form of flattery, right?

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Monday, October 19, 2009

Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization.

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In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts.

The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign.

Perhaps a “Got Yahoo?” campaign is in the future?

Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

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Viral Video: The Rock Obama Returns

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This week, “Saturday Night Live” reprised one of its better skits, “The Rock Obama,” spoofing the health-care debate.

In it, Dwayne “The Rock” Johnson does to some politicians just what a lot of us would like to do.

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Friday, October 16, 2009

It’s Another Tequila Start-Up: Bob Pittman’s New Venture

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Earlier this week, while in New York, BoomTown paid a visit to well-known media and Web exec Bob Pittman to hear about his newest venture.

And, as it turned out, it tasted pretty good.

That’s because the former MTV wunderkind, AOL top exec and currently, investor in a wide range of media and Web companies, is making tequila instead of Internet sites.

Thank God it’s Friday!

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Monday, October 12, 2009

Viral Video: Clinton’s Diplomacy in the Conan-Newark Mayor Feud

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It looks like Secretary of State Hillary Clinton will have her hands full with pretty dicey nuclear and terrorism issues in North Korea and Pakistan this week, but she managed to find time last week to try her diplomatic hand at working out the state of emergency between late-night television talk show host Conan O’Brien and Newark Mayor Cory Booker.

Here are the videos.

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Geek in Black: Barry Sonnenfeld Comes Out From Behind the Camera to…Vlog?

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For many years now, one of our regular attendees at the D: All Things Digital conference has been award-winning movie and television director, producer and writer Barry Sonnenfeld, who is–as it turns out–a not-so-closeted geek in his spare time with a gadget column for Esquire magazine called “The Digital Man.”

Now he is branching out to a vlog about his geek passions on Crackle, which will appear every two weeks from wherever he is–either from his homes in East Hampton, N.Y. or Telluride, Colo., or from Hollywood sets.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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