BoomTown was intrigued when Mind-Your-Own Biz Stone, one of the co-founders of Twitter, penned a blog post yesterday about the microblogging service changing its prompting question.

Now, above the little Twitter box, it reads, “What’s Happening?” and not the original tweet query, “What are you doing?”

While the blogosphere covered this as if it were a moment of monumental meaning, most were ignorant that the true beacon of innovative What’s-Happeningness does not reside in Silicon Valley.

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AOL has hired a pair of New York investment bankers, Morgan Stanley and Allen & Co., to manage the sale of its ICQ instant-messaging unit.

Sources familiar with the situation said interest in buying the asset from two major non-U.S. companies prompted execs at the online service to put a process in place for a deal that will likely occur after AOL becomes an independent company in December.

AOL bought ICQ in 1998 for about $400 million–$287 million outright and $125 million in earnouts for the team.

Sources said AOL to looking to recoup $300 million.

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Former vice presidential candidate Sarah Palin is certainly giving her Facebook fan page a workout this week, as she nears one million fans.

Using the site to flack her new book, “Going Rogue,” which comes out officially today, it got a big boost from her interview today with Oprah Winfrey, clocking in at close to 995,000 fans last night.

In comparison, her Twitter page was as empty of followers as the great outdoors.

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Oh dear, just a single week away and Twitter, Facebook, YouTube and every gossip site on the Web is aflame in expectation of the second installment of the young-vampires-in-lust movie series, “Twilight: New Moon.”

As pictures of its are-they-or-aren’t-they-holding-hands (um, they are) stars, Robert Pattinson and Kristen Stewart, rocketed around the Web last week, prepare for an online and offline outpouring of teenage swooning over the whole overwrought love story, which is set to debut just after midnight on Nov. 20.

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Guess what? It’s yet another online company going gaga over Twitter integration–this time LinkedIn is announcing a partnership with the microblogging service.

Microsoft and Google recently announced various ways they were lacing their various services with Twitter’s feed, mostly around search.

Here is an adorkable video about it with LinkedIn’s Reid Hoffman and Twitter’s Biz Stone.

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Today, All Things Digital debuts a new feature called “Almost Famous” in our Voices section.

No, it is not about Kate Hudson and nascent rock stars.

Well, you might meet geek rock stars to be.

Focused on innovative, interesting or just plain odd start-ups, we thought it was a good way for our readers to get a gander at some up-and-coming ideas and trends. It will be penned by Drake Martinet every Friday.

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The new MSN homepage debuts tonight and you would be completely correct in thinking the recipe Microsoft has cooked up to inform its design ethos–white, clean and hiply modern–has definite echoes of a certain longtime tech rival.

That would be Apple, of course, with a big dollop of Twitter and Facebook tossed in, and finished off with a generous sprinkling of Microsoft’s new Bing search service.

For those who care: The MSN butterfly logo remains, although it appears to have lost a lot of weight.

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Yesterday, BoomTown moderated a panel at California’s Women’s Conference titled “Changing the World Through the Web” for a crowd of several thousand people.

The panelists included Hollywood actor/producer, Katalyst co-founder and Twitter demigod Ashton Kutcher; Facebook’s Randi Zuckerberg, who leads the social networking site’s elections, breaking news and social change initiatives; Premal Shah, president of online microloan site Kiva.org; and Joe Rospars, founder and creative director of Blue State Digital and new media director for Barack Obama’s presidential campaign.

Here are video interviews I did with each of them.

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This morning, BoomTown will be onstage at California First Lady Maria Shriver’s well-known Women’s Conference in Long Beach, Calif., to moderate a panel titled “Changing the World Through the Web.”

The panelists include Hollywood actor/producer, Katalyst co-founder and Twitter demigod Ashton Kutcher; Facebook’s Randi Zuckerberg; Premal Shah of Kiva.org; and Blue State Digital’s Joe Rospars, who was also new media director for Barack Obama’s presidential campaign.

In other words, as a group, they are all either prettier, smarter or better for the planet than anything I have ginned up so far.

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Microsoft digital head Qi Lu took to the stage at the Web 2.0 Summit conference this morning, where he confirmed a “strategic” deal with Facebook and Twitter to integrate real-time information into Microsoft’s Bing search service.

BoomTown broke the news of those deals earlier today.

Top Microsoft exec Yusuf Mehdi did a demo of the new tweet-powered search for Twitter; the Facebook integration is to come later.

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In a stunning one-two punch, Microsoft will announce separate nonexclusive deals today with both Facebook and Twitter to integrate their real-time feeds of status updates into the Bing search service.

According to sources, Microsoft digital head Qi Lu will announce the deal onstage in a few hours at the Web 2.0 Summit.

BoomTown reported earlier today that the Microsoft data-mining deal with Twitter was poised to be announced.

The first-mover deal by Microsoft, needless to say, is a solid blow to Google, which has also been talking with both companies about a similar arrangement, because–for the first time–data will be available on Bing that are not available on the search giant.

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According to sources, Microsoft is close to striking a nonexclusive data-mining deal with Twitter to integrate the microblogging service’s full feed into the results of its Bing search service.

News of the deal, which was still being worked on by engineers and execs at both the software giant and the start-up as late as yesterday, could even come as early as today at the Web 2.0 Summit conference in San Francisco.

But sources close to the situation caution that the deal could still run into a snag and was not yet complete, although it seems more likely than not that a deal will soon be struck with Microsoft first and then Google, which is the other company Twitter has also been talking to.

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Today, BoomTown got the best quote ever from Scott Monty, when I asked him over lunch about his comparison of social media tools to an illicit drug.

“Social media is the cocaine of the communications industry,” said Monty, who has been global digital and multimedia communications manager for Ford Motor Company since mid-2008.

Riding that Twitter train, high on Facebook cocaine?

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Lonely Planet, best known as a traditional travel guidebook publisher, is announcing a new U.S. head tomorrow–John Boris of Zagat Survey–as it increasingly moves to reposition the company as much more of a “cross-media” platform.

As the paid versus free content online debate gets louder over the next year, how well known brands like Lonely Planet–which has a strong reputation among consumers–handle the fallout will be more and more interesting to watch.

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Last Friday, National Public Radio top execs came to San Francisco for a “Digital Think In” to pick the brains of some Silicon Valley types about where the public radio icon should go, digitally speaking.

While NPR actually has been pretty fast-forward with podcasts and a robust Web site, it still has to think about what social networking means to it and whether a day is coming when broadcasting online will be bigger than offline.

Also, what’s up with Twitter?

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