All Things Digital

This week, I had lunch with one of the nicest young Web entrepreneurs around the scene, WordPress Founder Matt Mullenweg.

We use a custom WordPress.com installation for this site, which has worked out well for us, and the start-up also hosts AllThingsD.com. We also got a very nice hoodie.

In all seriousness, the company started as an open-source blogging software project at WordPress.org with Mullenweg as founding developer, while WordPress.com is for-profit and is run by Mullenweg and others at a start-up called Automattic.

Mullenweg came to San Francisco from his hometown of Houston to work on WordPress and other projects for CNET in 2004. He left a year later to work full-time on the development of WordPress.

It and others like it quickly rode the wave of an ever-growing trend of self-publishing, which has been increasingly embraced by both the single person writing about their cat to the large-scale media companies looking to develop more dynamic properties online.

WordPress and Automattic (which also runs Akismet, an anti-comment and trackback spam software service) has been the frequent target of takeover speculation.

But, while Automattic has reportedly considered those options, as well as hooking up with other companies like Sphere (which was just bought for $35 million in cash by AOL [TWX]), Mullenweg seems just as determined to build out his simple publishing platform, by adding ad networks and all sorts of bells and whistles to the offerings.

In fact, WordPress competitor Six Apart did just that last week with its acquisition of the New York-based ad, design and consulting services firm Apperceptive.

So I will bet Mullenweg probably has some news of his own, when he gives a short speech at the Web 2.0 Expo in San Francisco this morning.

We’ll see, but in this video, Mullenweg talks with BoomTown–after we admit to an obvious man crush on him–about the progress in the blog-publishing arena and where it is all going.

Here’s the video:

Here’s a terrific shot of AllThingsD.com’s Walt Mossberg with well-known Israeli entrepreneur Yossi Vardi.

(Click on the image to make it larger.)

They’re onstage at an event called the Israel Business Conference, put on by an Israeli business publication called Globes.

Walt was interviewed by Vardi. At one point, he noted: “In 10 years, I believe that most readers will be online. I assume that’s already true for my readers. I hope that our paper will be in good shape.”

We do too, but–just in case–don’t miss this amazing online Mossblog that Walt did from Israel called “Peace in the Mideast, With Great Cellphone Coverage.”

My favorite line about Walt’s travels between Israel and Jordan:

In both countries, even in the middle of barely populated stretches of desert, my iPhone had perfect voice coverage from multiple carriers. How come AT&T can’t guarantee the same level of service on the same phone even in the middle of some major American cities?”

So, the Monaco Media Forum in Monte-Carlo kicked off last night with a dinner at the famed Hermitage Hotel on the Square Beaumarchais.

It was a fancy gold-leaf setting for the gathering of Silicon Valley and European digital media execs, investors and entrepreneurs, a kickoff to two days of discussion about the state of tech and media in this glam town on the Riviera.

Why am I here? (No, not a boondoggle!)

Actually, to learn more about the most interesting European players, as Walt Mossberg and I consider whether to take our successful D: All Things Digital conference to Dublin next fall.

On my way to the dinner, I ran smack into Facebook bigwig Owen Van Natta and PR head Brandee Barker in front of the conference hotel. They had just flown in, as Van Natta is being interviewed here.

Though they looked horrified to see me as their first greeter, the pair were too exhausted to flee screaming from BoomTown’s usual stalking–which has now gone international–and went off for some much-needed sleep after a busy few weeks of Microsoft-shaking-down and social-ads-launching.

Nonetheless, even without them, Facebook and social networking were Topic A at the dinner among the attendees.

Tomorrow: Barry Diller on why he sliced and diced his Net assets and more.

Until then, here’s some cogent thoughts from four attendees–ubiquitous Israeli entrepreneur Yossi Vardi, very sharp Richard Greenfield of Pali Capital, friendly Netvibes CEO Tariq Krim and charming FON founder Martin Varsavsky–in a video: