All Things Digital

This week, I had lunch with one of the nicest young Web entrepreneurs around the scene, WordPress Founder Matt Mullenweg.

We use a custom WordPress.com installation for this site, which has worked out well for us, and the start-up also hosts AllThingsD.com. We also got a very nice hoodie.

In all seriousness, the company started as an open-source blogging software project at WordPress.org with Mullenweg as founding developer, while WordPress.com is for-profit and is run by Mullenweg and others at a start-up called Automattic.

Mullenweg came to San Francisco from his hometown of Houston to work on WordPress and other projects for CNET in 2004. He left a year later to work full-time on the development of WordPress.

It and others like it quickly rode the wave of an ever-growing trend of self-publishing, which has been increasingly embraced by both the single person writing about their cat to the large-scale media companies looking to develop more dynamic properties online.

WordPress and Automattic (which also runs Akismet, an anti-comment and trackback spam software service) has been the frequent target of takeover speculation.

But, while Automattic has reportedly considered those options, as well as hooking up with other companies like Sphere (which was just bought for $35 million in cash by AOL [TWX]), Mullenweg seems just as determined to build out his simple publishing platform, by adding ad networks and all sorts of bells and whistles to the offerings.

In fact, WordPress competitor Six Apart did just that last week with its acquisition of the New York-based ad, design and consulting services firm Apperceptive.

So I will bet Mullenweg probably has some news of his own, when he gives a short speech at the Web 2.0 Expo in San Francisco this morning.

We’ll see, but in this video, Mullenweg talks with BoomTown–after we admit to an obvious man crush on him–about the progress in the blog-publishing arena and where it is all going.

Here’s the video:

In a new BoomTown occasional feature that I am calling “Meet the Geeky Press,” here’s a video interview I did with Dan Farber, who was just appointed new editor-in-chief of CNet’s News.com, while I was at the Graphing Social Patterns West conference in San Diego earlier this week.

Farber, a longtime tech reporter and columnist, as well as a blogger, replaces Jai Singh. Farber was previously editor-in-chief of CNet’s ZDNet.

The tech news-and-reviews online media company has been under a lot of pressure lately, with challenges from some aggressive investors who are trying to take control of CNet, as well as increased competition from all over the Web that is impacting its traffic.

In any case, in Farber, who also ran ZDnet’s blogging network, CNet has a solid journalist in charge.

In the video, Farber and I talk about a wide range of issues, from Web consolidation to the trends in social networking to future tech trends, including his thoughts on Google and Apple:

Lots of people were bellyaching about the lackluster nature of Bill Gates’s final performance at CES last night–long on deals and stats and short on the futuristic predictions Gates often makes.

Digital Daily’s John Paczkowski was unimpressed, as were Duncan Riley of TechCrunch and ZDNet’s Mary Jo Foley, for example.

But, to my mind, giving the Microsoft co-founder and chairman a hard time at this point is sort of like razzing Celine Dion, who coincidentally also just completed her own longtime run in Las Vegas in her Caesars Palace show, “A New Day.”

In other words, let’s just all admit that–as irksome as both have sometimes been–they do kind of grow on you after a while.

While that may be still debatable with Dion, I know, it is squarely the case with Gates, who has had the longest-running and most complicated relationship with the tech industry, even as he has dominated it for most of the past two-plus decades.

Gates’s impact will surely be chewed over in the history books in centuries hence–likely as not, always with the Yin to his Yang, Steve Jobs of Apple.

And, despite all the controversy his tenure has engendered (most especially the bullying antitrust behavior), as he transitions from his day-to-day role at Microsoft in July in what will likely be one of the longer goodbyes in the digital arena (including his sixth appearance at our D6 conference in May), I am guessing his influence will be seen as a net plus in the years to come.

While many level charges at Microsoft as a hindrance to innovation over the years, via the overwhelming dominance of its Windows operating system, the fact of the matter is that the digital industry has never been more fast-moving and quick-changing, and it remains one of the brighter spots in the pantheon of businesses worldwide.

While that is not because of Gates and Microsoft alone, it is also not in spite of them either. In fact, it’s quite bracing to see Gates attempt to make quick shifts over the years as technology has raced past him, an indication of just how powerful change is compared to the world’s richest man.

Very powerful, as it has turned out, and watching Gates try to keep up has been a perfect metaphor for all those who labor in the tech sector.

His famous December, 1995 sleeping-giant-has-awakened speech about the Internet was a case in point, as were his aggressive moves in later years into a wide range of arenas such as gaming, search, online services, social networking and even an attempt to take on the iPod hegemony with the Zune.

It is clear that most of Microsoft’s efforts outside of its core software business–and a great business it remains, by the way–have been less impressive. But it points to a key factor that never changes throughout the tech arena that even the giants are always vulnerable.

Now, going forward, what Microsoft will do post-Gates, of course, is all that matters.

Will it try to vaunt ahead in the search and portal arena and catch No. 1 Google by attempting to acquire Yahoo?

Will it use its popular Xbox to finally move successfully into the home-entertainment space, as evidenced by announcements Gates made last night at CES about deals with media giants like NBC Universal and others?

Can its MSN ever be more than just an also-ran portal?

What will happen to software in the years ahead as applications inevitably move to the Web?

Gates will not be the one to figure it all out, as he will be off, focused on his laudable philanthropic work when these questions and more get answered.

But even he could not have made an accurate guess onstage last night, as much as pundits wanted him to.

In fact, one of the more tiresome things to endure at CES–aside from the long lines–is always having to listen to the spate of predictions of what is to come, when, the truth is, no one really knows how it will all turn out.

It was always thus. After all, reaching way back in history: Wasn’t the launch of the Titantic supposed to herald in the age of high-tech super-boats? Of course, no one figured in the tragic results from its encounter with an iceberg.

But it did make for a pretty good song, so let’s enjoy a bit of Celine to send Bill Gates off on what one hopes is a much safer journey: