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Thursday, July 16, 2009

Yahoo Search Ad Deal With Microsoft “Down to the Short Strokes”–But Caution Also Advised

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Unless there is some major glitch, there might finally be a search and online advertising deal struck between Yahoo and Microsoft at long last.

Top executives at Microsoft–including SVP of the Online Audience Business Group Yusuf Mehdi, search head Satya Nadella and top digital exec Qi Lu–have all flown down to Silicon Valley from their Redmond, Wash., HQ today to iron out the remaining issues.

If all goes well, the deal could be announced within the next week, sources said.

Said one person close to the situation, “It is down to the short strokes, for sure, it is just a question if we can finally close this.”

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

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Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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