According to numerous sources, Yahoo has been shopping around Zimbra, the open-source email company it bought in late 2007 for $350 million.

Zimbra is only one of the many assets of Yahoo (YHOO) that are now on the block, including its personals business, its HotJobs online classified unit and many more to come, said sources.

The effort to unload Zimbra is yet another sign that the company is trying to slim down its diverse portfolio, even as it strives to redefine itself this week with a new, pricey marketing campaign that seeks to position Yahoo primarily as a consumer company.

As first reported by BoomTown last week, Yahoo will be introducing a massive branding campaign tomorrow on the second day of Advertising Week in New York.

The new focus Yahoo is aiming for with advertisers is to stress its huge size and scale with consumers. The troubled Internet giant is still one of the most trafficked sites on the Web.

And consumers will also be reminded of this. The Wall Street Journal wrote a follow-up story yesterday on the marketing effort, noting that the $100 million campaign’s tagline is “It’s You.”

Get it? The “Y” in Yahoo is the same as the one in You!

The details of the plan will be made public tomorrow at a press conference immediately after a keynote speech–titled “Yahoo’s Consumer Revolution…Round II”–that the company’s new CMO, Elisa Steele, is set to deliver at the Interactive Advertising Bureau’s MIXX conference.

The goal, said several sources at Yahoo, will be to stress Yahoo’s consumer business over all others, which are supported mostly via brand advertising, leaving more extraneous ones out in the cold.

Which is why Zimbra–like a lot of other Yahoo properties–is being shopped around by its top mergers and acquisitions exec, Greg Mrva and others.

(Mrva’s new job title should be: VP of un-mergers and de-acquisitions.)

Backed by Benchmark Capital, Redpoint Ventures and Accel Partners, Zimbra was an innovative start-up whose main business was to provide clients–including Comcast (CMCSA), many ISPs and a number of colleges–with white-label email software capabilities.

Yahoo bought the company to goose that business, whose main rival has been Google (GOOG)–along with using Zimbra technology to improve its massive consumer email offering, also under siege from Google.

That integration has gone slowly, and Yahoo now has less interest in selling email products to others.

But the price Yahoo would get, many think, would be significantly lower that what it paid for Zimbra.

Nonetheless, potential buyers include Comcast and Google, as well as private-equity investors.

In addition, it is not out of the question that its former venture investors could be interested in a classic Silicon Valley buyback.

Zimbra’s founder and CEO, Satish Dharmaraj, who left Yahoo earlier this year, is now working at Redpoint.

Here is a video interview I did with Dharmaraj in early 2008, after the Yahoo deal was struck:

Eric Boyd (pictured here), a high-profile techie from Yahoo who left the company for a start-up last year, is now headed to Microsoft to work for its digital group, now run by another ex-Yahoo, Qi Lu.

UPDATE: Microsoft confirmed the hiring, although declined to provide further details.

Boyd, who is well-known for his card-counting team exploits while at MIT (which were later made into the movie, “21”) had been VP of platform engineering at Yahoo (YHOO) and worked on a variety of projects there.

With the addition of Boyd, sources said, Microsoft has acquired a huge swath of the top tech talent of Yahoo, many of whom came to the software giant because of Lu and to escape the turmoil at Yahoo.

At a recent tech offsite at Microsoft held by Satya Nadella, SVP of Research and Development at its Online Services division, in fact, one person remarked that a full 10 percent of the techies were former Yahoo execs.

There will be more to come, up to 400 or more, if the search partnership the pair recently struck passes regulatory muster, although Boyd is not part of that deal.

He had worked at Yahoo for a decade, but left last spring to take over as VP of engineering at Mochi Media, a San Francisco-based gaming-related start-up backed $14 million in funding by Shasta Ventures and Accel Partners.

He will be working for Microsoft (MSFT) in Silicon Valley, in its group related to search and advertising, sources said.

Brad Garlinghouse’s appointment to a new job at AOL today as its new communications czar is yet another sign of an interesting trend for those keeping score of the comings and goings of top Internet execs.

Garlinghouse came to the Time Warner (TWX) online unit after a year-long break, preceded by six years at Yahoo (YHOO).

As anyone who watches the digital space knows by now, this kind of management musical chairs is common and never-ending.

In fact, borrowing a quote by IAC/InterActiveCorp (IACI) CEO and chairman Barry Diller from an onstage interview I did with him at the sixth D: All Things Digital conference and switching out Hollywood for Silicon Valley: “[It] is a community that’s so inbred, it’s a wonder the children have any teeth.”

But, given all the movement of late, this insider seat-switching seems more frantic than ever, as allegiances shift, competitors become friends and colleagues become rivals faster than you can tweet.

When he left Yahoo last summer, in fact, the digital chatter was that Garlinghouse would take a job either as a venture capitalist (he had been one once) or helming a start-up (that too, at Dialpad.com).

In fact, sources said, Garlinghouse had been considering two mobile gigs, but opted for helping to try to overhaul a troubled Web giant.

Fixing messes was the impetus of Owen Van Natta, who left a top job at social networking giant Facebook in early 2008 and by the end of the year, headed over to run Project Playlist, a controversial online music-sharing service.

But then he had hightailed it by spring to try his hand at reviving MySpace, as its CEO.

His boss, News Corp. (NWS) digital head Jon Miller, did the same, getting the hook (unfairly to my mind) at AOL several years ago and then creating an investment firm with former MySpace head Ross Levinsohn.

The pair considered being part of a bid to oust Yahoo management in 2008.

Miller’s freedom lasted only until he got an offer that he presumably could not refuse from News Corp. head Rupert Murdoch recently. (Full disclosure: News Corp. owns Dow Jones, which owns this site.)

The list goes on, chock full of ex-Yahoos, in fact.

Its one-time COO, Dan Rosensweig, left the company in 2006, for example, and joined the well-known private-equity firm, Quadrangle Group.

But, soon enough, he was scooped up by Activision Blizzard (ATVI) to run its Guitar Hero division.

Yahoo Network head Jeff Weiner also departed from the Internet giant, in mid-2008, for a stint at two VC firms.

He landed at LinkedIn, the business-networking service where he was named CEO in late June.

Greg Coleman ran Yahoo ad sales until mid-2007 before taking a job at AOL earlier this year, which he lost after it got new management soon after.

At Yahoo, Coleman sparked with former advertising sales head Wenda Harris Millard, whom he ousted. She went onto Martha Stewart Living Omnimedia (MSO) and left there this spring for the Media Link consultancy.

Presto! She is now helping MySpace’s Van Natta fix the social networking site’s ad business.

Current Yahoo U.S. advertising head Joanne Bradford actually came from Microsoft last summer, via her own short visit to the troubled ad start-up SpotRunner.

Former Yahoo search techie Qi Lu now runs digital for Microsoft (MSFT), along with a big gang of ex-Yahoo techies he has recruited.

And Scott Moore is even better at the switcheroo. He was at Microsoft running MSN U.S. content, switched to Yahoo as its media poobah, left last year to consider a start-up and then headed back to Microsoft as head of U.S. content this year.

But former Google (GOOG) execs have also been busy shuttling hither and yon, mostly to innovative start-ups.

Of course, many find refuge at Facebook (COO Sheryl Sandberg, PR major domo Elliot Schrage and many more) and Twitter (GC Alexander Macgillivray and COO Dick Costolo).

Recent departures–such as Sukhinder Singh Cassidy, who landed at Accel Partners for now–are also likely to find new homes soon enough.

And, of course, there’s always Garlinghouse’s new boss, former Google ad head Tim Armstrong, who took over at AOL earlier this year.

We’ll skip former Joost CEO and former Cisco (CSCO) exec Mike Volpi (who is now a VC); former Netscape Communications/short-term VC/ex-banker/current-for-now CBS (CBS) digital head Quincy Smith; and Joanna Shields, who has worked at Real Networks (RNWK), Google and Bebo (which was bought by AOL)–for now.

Because, around and around and around it always goes, as you can see in this funny video below, which I posted previously:

[Musical Chair designed by Jacob Mathew.]

Oh, it’s the middle of August, so why not report this little tidbit: Former Google exec Sukhinder Singh Cassidy has been appointed to the board of the J. Crew Group, the well-known New York-based specialty retailer.

She is now a CEO-in-Residence at Accel Partners in Palo Alto, Calif., after leaving her longtime job at Google (GOOG), where she was president of its Asia-Pacific and Latin American operations.

Previous to her stint at the search giant, Singh Cassidy was at Yodlee, an online banking start-up, which was backed by Accel–along with stints at Amazon (AMZN) and OpenTV (OPTV).

She was also one of Google’s more visible execs and highest-ranking women leaders.

So, of course, BoomTown is more interested in where the 39-year-old Singh Cassidy will land next as a top exec at a Silicon Valley Web operation.

But, until then, here’s the official press release about her new director job at J. Crew (JCG):

NEW YORK, Aug. 12 /PRNewswire-FirstCall/–J. Crew Group, Inc. (the “Company”) (NYSE: JCG) today announced that Sukhinder Singh Cassidy had been appointed to its Board of Directors, effective August 14, 2009. In addition, Jonathan Coslet, has advised the Company of his intention to resign from the Board of Directors, effective August 14, 2009 in order to focus on his responsibilities at TPG Capital L.P.

Ms. Singh Cassidy, 39, is CEO-in-residence at Accel Partners, a global venture and growth equity firm, since April 2009. Prior to that, Ms. Singh Cassidy was a global Vice-President of Sales and Operations for Google, Inc., and from 2005 to 2009 she was Google’s President for Asia-Pacific & Latin America Operations. From 2003 to 2005, she was Google’s General Manager of Local Search, Video and Print Partnerships.

Millard Drexler, J.Crew’s Chairman and CEO said, “We are pleased to welcome Sukhinder to our Board. Her experience with new media and internet strategy make her a great fit for our Board of Directors and for J.Crew. We also want to thank Jonathan for his many contributions and support over the years.”

Please see this disclosure related to me and Google.

Yahoo confirmed the news–first reported by BoomTown and in The Wall Street Journal last night–that it was buying Xoopit, the San Francisco-based social email company.

And it did so in both a blog post and on Twitter, as you can see here:

@karaswisher @jvascellaro Your scoops confirmed http://bit.ly/gpOT2

Well, thanks! But we are already onto new scoops, so try to keep up!

The price for the acquisition, which Yahoo (YHOO) did not reveal, was about $20 million, according to sources.

In its blog post, titled “Xoopit + Yahoo! Mail = Moving beyond that massive digital shoebox,” Yahoo’s SVP of Application Products Bryan Lamkin wrote, in part:

With the integration of Xoopit’s platform technology and capabilities, the task of sending photos via email will be as easy as it should be and sharing photo albums with friends and family members will also be a cinch. You’ll be able to share your pictures among a group of friends or family like never before–combining pictures from numerous sources into a single album for a private group to view. And soon your inbox will become an organized photo index as well. Just imagine having a tool that collects all the photos you’ve sent and received over the years into that scrapbook you’ve never had time to assemble.

In short, Xoopit will bring phenomenal photo organization, improved photo sharing, and the serendipity of discovering forgotten photos to Yahoo! Mail.

Why is this such a big deal? Yahoo! Mail is actually home to one of the largest online photo repositories in the world. And every day, millions of you use Yahoo! Mail as your primary way to share the photos of important moments in your lives. While social networks and community sites are great for sharing photos with everyone you know, we realize it’s not for everyone or every occasion. For many, email is still best for sharing photos among a more select group of friends or family. And now we’re making it all that much easier for you.

Xoopit finds photos, videos, links and other files in email so that users can surface and then share them on many sites, such as social networking giant Facebook. It also has other products that essentially enliven email.

Xoopit’s investors–Accel Partners and Foundation Capital, along with several angel investors–have pumped about $6.5 million into the company since 2006.

As I previously reported, sources said Yahoo was first impressed with its innovative plug-in that works with Gmail from Google (GOOG), and has been looking at the company for a while, previously offering about $10 million for it.

Xoopit also makes a similar photo-sharing application for Yahoo Mail, which it launched late last year.

The opening up of its popular email product to a variety of third-party applications in order to make it more robust has been a goal of Yahoo recently as it seeks to socialize one of its most popular products.

Interestingly, in the Yahoo blog, Lamkin said Xoopit was Yahoo Mail’s most popular third-party app.

Here is a screen shot of Xoopit in action in Yahoo’s email offering (click on the image to make it larger):

Yahoo plans on announcing Thursday that it has bought Xoopit for a price in the $20 million range, according to several sources, one of its first acquisitions in a long while.

Reached late this afternoon by BoomTown, a Yahoo (YHOO) spokeswoman declined to comment about the acquisition. Xoopit did not respond to emails earlier today.

But sources said it was a done deal to buy the San Francisco-based social email start-up that finds photos, video, links and other files in email so that users can surface and then share them on many sites. It also has other products that essentially enliven email.

Xoopit’s investors–Accel Partners and Foundation Capital, along with several angel investors–have pumped about $6.5 million into the company since 2006.

According to sources, Yahoo was first impressed with its innovative plug-in that works with Gmail from Google (GOOG), and has been looking at the company for a while, previously offering about $10 million for it.

Xoopit also makes a similar photo-sharing application for Yahoo! Mail, which it launched late last year.

The opening up of its popular email product to a variety of third-party applications, in order to make it more robust, has been a goal of Yahoo recently, as it seeks to socialize one of its most popular products.

One source said Xoopit was a good fit for Yahoo because it allowed the company’s email to be the platform that could knit together other social networking services, such as Facebook. This is seen as a core feature, although the Silicon Valley-based company is also opening its email products up to outside developers.

Yahoo has been planning on announcing the acquisition on Thursday at Fortune magazine’s Brainstorm Tech conference, where SVP of Applications Products Bryan Lamkin is appearing on a panel titled, “Dollars & Demographics: Capitalizing on Demographic Trends.”

Lamkin, a former Adobe Systems (ADBE) exec, now runs the Yahoo unit that includes email and other communications and communities products. He was hired in April by CEO Carol Bartz.

That panel topic is a little ironic, several sources joked, since Xoopit is not profitable and has very small revenues thus far.

The Wall Street Journal also reported on the deal, although it said Yahoo and Xoopit were still in late-stage talks and the deal was not complete yet.

But, according to my sources, it is done.

Jim Bankoff–the well-regarded former AOL exec who runs an online sports news network called SB Nation–has nabbed $7 million in funding from investors to grow the company, including Comcast Interactive Capital, said sources.

There was also a Securities and Exchange Commission document filed on the transaction today, under the name Sportsblogs Inc., which you can see here.

The SEC filing noted that the money invested was $7.95 million. But sources said that the nearly million-dollar difference is for giving cash to early employees and founders and will not be used to fund SB Nation.

People familiar with the situation said SB Nation’s post-investment valuation, after this second round, will be $30 million and also include previous investors, such as Accel Partners and Allen & Co.

Its first round–which also included several prominent angel investors, such as former AOL exec Ted Leonsis and LinkedIn CEO Jeff Weiner–was $5 million.

SB Nation has used that investment to grow like gangbusters over the last year, especially since Bankoff arrived last fall as its chairman and CEO.

Depending on which survey service you reference, the site has between four and seven million unique visitors a month.

It has done distribution deals with Internet giants like Yahoo (YHOO) to goose that growth.

While it has been around since 2003, founded by DailyKos’s Markos Moulitsas and others, the Washington, D.C.-based start-up has been aiming more at the sweet spot of local sports pages, especially as newspapers have become weaker.

SB Nation also covers national sports, using a community network of blogs, analysis and news.

Comcast Interactive Capital, which is the venture arm of Comcast (CMCSA), will also get a board seat for David Zilberman.

Bankoff (pictured here) was a longtime AOL exec, ultimately in charge of programming and products there. He worked on such products as TMZ.com, Moviefone, MapQuest and Netscape, as well as its AIM and ICQ messaging offerings.

After he left the Time Warner (TWX) online unit, he became a senior adviser to Providence Equity Partners. Bankoff still has that role, but has been working full-time at SB Nation for a year.

In a move that many in the Silicon Valley chattering classes were certainly wondering about, former Yahoo exec Jeff Weiner has been named CEO of LinkedIn, the largest social network focused on professionals.

Weiner (pictured here), 39, who has been the president of the Mountain View, Calif.-based company since late last year, will also join the board of directors.

Current CEO, Chairman and founder Reid Hoffman–whose second title will be slightly changed to executive chairman and who will continue to work on a daily basis at LinkedIn–said the move was not part of the preparations for an initial public offering but because Weiner had already been handling the duties of CEO for some time.

“Jeff has really had our team reporting to him and has been doing a lot of what a CEO does for months now,” said Hoffman. “So, we wanted to project that to the world what was already projected internally.”

Before coming to LinkedIn, Weiner ran the Network division of Yahoo (YHOO), putting him in charge of most of its consumer offerings.

He left the Internet giant a year ago and did a brief stint as an executive-in-residence at two Silicon Valley venture firms–Accel Partners and Greylock Partners–before joining Linked in December.

Weiner listed a number of priorities moving forward, including scaling the network, increasing the user base and engagement, improving user experience and product ease, juicing up search, further expanding internationally and strengthening the platform and third-party developer relationships.

Phew, but he left out improving the food in the cafeteria!

“We have done a lot over the last six months to really grow this professional network,” said Weiner, who noted that the company had beaten its internal projections. “And we are positioned well to reach our full potential.”

For now, to both Weiner and Hoffman, that means growth and further girding the bottom line.

LinkedIn, which said it has 42 million members world-wide, has a more diversified business model than other social-networking sites, with “three lines of revenue, including premium subscriptions, corporate solutions and advertising.”

Hoffman said the company was profitable in 2008 and is expected to be profitable in 2009, although he declined to provide either revenue or profit figures.

One striking figure, of course, is the more than $100 million in funding LinkedIn has gotten since it was founded, which had given it a massive valuation of over $1 billion.

That’s why many have been watching for either an IPO or a sale of LinkedIn. Many possible acquirers have been bandied about in the past, including News Corp. (NWS), which owns Dow Jones, owner of this site.

But Hoffman discounted either path for now.

“We are entirely focused on building the company and not on the run-up you make for a public offering,” he said.

Added Weiner: “We are working on how you build a strong company for the long term.”

Here’s the official press release on the news:

LinkedIn Names Jeff Weiner Chief Executive Officer

Co-founder Reid Hoffman continues as Executive Chairman

Mountain View, CA–June 24, 2009–LinkedIn, the world’s largest professional network, today announced that Jeff Weiner has been named LinkedIn’s chief executive officer and appointed to the board of directors. Reid Hoffman will remain focused on LinkedIn in his day-to-day role as founder and executive chairman.

Since joining LinkedIn as interim president in January 2009, Weiner has overseen all operations and played a defining role in developing and executing the company’s strategy to address the accelerating demand for LinkedIn’s products and services on a global basis. “Working closely with Reid and the team over the past six months exceeded all of my expectations coming into the company,” said Weiner. “I couldn’t be more excited about our progress to date, and the opportunity ahead of us.”

“LinkedIn was founded to harness the power of the internet to create a tool that would help individuals become more effective and successful professionals,” said Reid Hoffman, co-founder and executive chairman, LinkedIn. “Over the past six months, Jeff has done an exceptional job leading the company and I look forward to continuing the work that we have begun together.”

In the past year, LinkedIn has achieved records across virtually all key operating and financial metrics, most recently exceeding 42 million global members. LinkedIn has an established business model with three lines of revenue, including premium subscriptions, corporate solutions and advertising. The company operated profitably in 2008 and is expected to be profitable in 2009. LinkedIn has secured more than $100 million in funding from some of the world’s premiere investors.

Weiner brings more than 14 years of consumer web experience to the position. Prior to joining LinkedIn as interim president, Weiner was executive in residence at Accel Partners and Greylock Partners. He had previously held key leadership roles at Yahoo!, most recently serving as executive vice president of Yahoo!’s Network Division with responsibility for Yahoo!’s consumer web product portfolio, including Yahoo!’s Front Page, Mail, Search and Media products. In addition to LinkedIn, Weiner serves on the boards of DonorsChoose.org and Malaria No More. For more information, please see Jeff Weiner’s LinkedIn profile at: http://www.linkedin.com/in/jeffweiner08.

Last week, StumbleUpon announced it was buying itself out of its much-vaunted previous corporate buyout, by being born again as an “investor-baked start-up.”

The Canadian-born social-bookmarking company, which was launched earlier, had come to the Bay area in 2006 and got some fancy angel investors, who ponied up a couple of million dollars. It soon became a traffic-generating hit.

Then, StumbleUpon was bought by eBay (EBAY) two years ago for $75 million in one of Web 2.0’s high points.

End of a fairy tale? Um, nope.

Soon enough, due to both buyers’ and sellers’ remorse, rumors of the San Francisco-based company being sold by its new owners swirled around it, although there was no sale.

Instead, last week, StumbleUpon announced that a roster of well-known Silicon Valley investors, including Ram Shriram of Sherpalo Ventures, Accel Partners and August Capital, would return it to its roots.

Its founders, Garrett Camp and Geoff Smith were included, with Camp as CEO.

In a video interview he did with BoomTown, here’s Camp talking all about the latest shift for his start-up, including discussing some more changes on the site, such as an even more personalized Webification of the content discovery service.

Here’s the video:

The content-discovery service, StumbleUpon, has gotten itself back to start-up status, after being bought by eBay two years ago.

It announced today that it was returning to being an “investor-backed startup” by a roster of well-known Silicon Valley investors, including Ram Shriram of Sherpalo Ventures, Accel Partners and August Capital.

Its founders, Garrett Camp and Geoff Smith are also back, with Camp now in place as CEO.

“We are grateful to eBay for its guidance. However, we realized there were few long-term synergies between the two businesses. It is best for us to part ways and focus on our respective strengths,” said Camp, stating the very obvious.

That’s quite a boomerang since it was acquired by the auction giant in 2007 for $75 million.

Before that event, which was at the height of the Web 2.0 fervor, the Canadian-born social-bookmarking start-up, which launched several years ago, came to the Bay area in 2006 and got some fancy venture investors (Mitch Kapor, Ron Conway, Shriram and others) who ponied up a couple of million dollars. It soon became a traffic-generating hit.

But rumors of the San Francisco-based company being sold by eBay (EBAY) have swirled around it almost since it was bought, although there was no sale.

The same has been true for eBay’s other purchase, of voice-over-IP service Skype. A recent report in the New York Times said its founders were also considering buying Skype back from eBay.

Under eBay, the site has floundered a little bit, but made some changes, such as unveiling a new Web-centric look and feel and a new partnering program last fall that represented a major shift for the online discovery service.

In that change, users no longer had to register for the service or download its toolbar to “stumble” the Web.

Terms of the deal were not released, but we’re digging! Um, stumbling!

More to come, but here’s the full press release from the company, as well as a video I did at the party StumbleUpon threw after getting acquired by eBay, including an interview with then-thrilled Camp:

StumbleUpon Goes Independent; Backed by Founders and New Investors

April 13, 2009 – StumbleUpon, the best way to discover new content on the Internet, today announced that after nearly 2 years as a subsidiary of eBay Inc., it has returned to the ranks of an investor-backed startup. StumbleUpon is now backed by the original company founders, Garrett Camp and Geoff Smith, as well as a number of well-known investors including Ram Shriram of Sherpalo Ventures, Accel Partners, and August Capital. Camp takes on the role of CEO of StumbleUpon.

“We are grateful to eBay for its guidance. However, we realized there were few long-term synergies between the two businesses. It is best for us to part ways and focus on our respective strengths,” said Camp. “This change makes it possible for StumbleUpon to continue to innovate and focus on becoming the Web’s largest recommendation service.”

“StumbleUpon helps users discover the best of the web–it’s a way to find interesting content you wouldn’t think to search for,” said Shriram. “StumbleUpon’s personalized recommendation engine brings serendipity back to websurfing, and lets users sift through socially-endorsed content with a single click.”

StumbleUpon will remain focused on helping people discover interesting content by increasing the accessibility of the StumbleUpon service and the quality of recommendations. In addition, StumbleUpon has plans for several new products and features to be released in the upcoming months.

Another Goog-Bye.

Sukhinder Singh Cassidy (pictured here), president of Google’s Asia-Pacific and Latin American operations, is leaving the search giant and joining Silicon Valley venture firm Accel Partners as a CEO-in-residence.

Singh Cassidy, 39, is one of Google’s more visible execs and also one of its highest-ranking women leaders. She has been at Google (GOOG) since 2003.

Previous to that, she was at Yodlee, an online banking start-up, which was backed by Accel–along with stints at Amazon (AMZN) and OpenTV (OPTV).

She is also the second top Google exec to depart the company recently. Tim Armstrong, president of the Americas and a top advertising SVP, left the company a month ago to become CEO and chairman of Time Warner (TWX) online unit AOL.

While any executive exodus from Google is much noticed, especially in such close proximity, the moves by both are probably not too surprising, given that the powerful company–as it matures–has limited avenues for its typically ambitious managers.

It was well known that Armstrong had long wanted to have the top job at a company and that Singh Cassidy is a longtime entrepreneur with higher goals.

Singh Cassidy said as much in an interview with BoomTown last night.

“I was at the end of my streak [at Google] and ready to take the next step and run or grow my own company,” she said. “It is key for me to be stepping out and spreading my wings now.”

Where Singh Cassidy will fly to next is not determined yet, she said, but it will be in the consumer Internet space, she said, although it could be at a start-up or a more established company.

“I think what I was known for at Google was scaling for growth opportunities and I am interested in finding a company with a lot of momentum and need for scale,” said Singh Cassidy.

(Helloooo, Twitter?!? Here’s a way to get a little bit of Googley management without, you know, actually selling out to Google.)

Google CEO and Chairman Eric Schmidt said in a statement about Singh Cassidy’s departure:

“We are deeply grateful to Sukhinder for all that she has done for Google since she joined in 2003. She’s an ambitious, entrepreneurial executive who has a proven track record of building successful operations–most notably, developing Google’s advertising sales teams across Asia Pacific and Latin America. We wish her only the best as she pursues her passion to lead and run her own company.”

A place like Accel is often the first stop for consumer tech players like Singh Cassidy before heading out to another leadership job in the industry. It has backed companies like Facebook, Glam Media and many others.

Yahoo (YHOO) EVP Jeff Weiner, for example, was an executive-in-residence at both Accel Partners and Greylock Partners when he left the Internet giant last year before taking a job in December as president at business networking start-up LinkedIn, which is a Greylock investment.

Interestingly, the CEO-in-residence title is a unique one at Accel, which typically gives high-level exiting managers like Singh Cassidy that EIR title.

But that’s what Singh Cassidy is clearly aiming for. She said she was still sad to be departing Google, even as she was looking forward to the next chapter of her career.

“I am leaving a tremendous platform…but Google or any big company does not present the opportunities to pursue management prowess that you can only get as a CEO,” said Singh Cassidy. “I hope the next thing I jump into will have that and also be long and enduring.”

Here’s the entire Accel press release on Singh Cassidy:

Accel Partners Adds Google Executive Sukhinder Singh Cassidy as CEO-in-Residence

Sukhinder Singh Cassidy Brings Growth and Early Stage Experience to the Global Firm

PALO ALTO, CA, April 8, 2009–Accel Partners, a leading global venture and growth equity firm funding companies from inception through the growth stage, today announced the addition of Sukhinder Singh Cassidy as CEO-in-Residence. Ms. Singh Cassidy joins Accel from Google where she served most recently as President for Asia-Pacific (APAC) & Latin American Operations. In this role, she was responsible for all of Google’s commercial operations in both regions, and built the company’s presence from inception to its current scale serving users, advertisers and partners across 40 domains and 103 different countries throughout APAC and Latin America.

“Having already worked with the Accel team as a Google executive and an entrepreneur, I know first-hand Accel’s approach to engaging and supporting their companies,” said Ms. Singh Cassidy, Accel Partners. “Accel’s portfolio of category-transforming digital media companies such as AdMob, Etsy, Facebook, Glam Media, Kayak, and others creates a rich set of opportunities for marketplace dialog and new category creation.”

Ms. Singh Cassidy has a long-standing relationship with Accel having co-founded Accel-backed Yodlee, a leader in the internet financial application and online banking space. As CEO-In-Residence, Ms. Singh Cassidy will be evaluating new venture and growth equity opportunities in partnership with Accel in addition to working with companies in Accel’s digital media and advertising portfolio. “Sukhinder’s reputation as an entrepreneurial leader in both startups and Google are well known in the industry,” said Jim Breyer, Partner, Accel Partners. “We’re very pleased to have Sukhinder join the Accel team.”

“Sukhinder is the rare executive who has excelled both at founding internet companies as well as running a multi-billion dollar business within Google,” said Theresia Gouw Ranzetta, Partner, Accel Partners. “Her experience will be a real asset for both Accel’s early stage and growth franchise.”

“Sukhinder is a world-class Internet executive,” said Sheryl Sandberg, COO of Facebook and former Google colleague of Ms. Singh Cassidy. “It will be great to be working together again as part of the Accel family.”

Prior to running Asia Pacific and Latin America, Ms. Singh Cassidy joined Google in 2003 as the first General Manager for Google Local & Maps, helping to launch these innovative new services, then expanding her responsibilities to lead the company’s strategic partnerships for Google Books, Scholar, and Video. From 1999-2003, Ms. Singh Cassidy was Co-founder and Senior Vice President of Business Development for Yodlee.com Inc., a leading solutions provider to the global financial services industry. Ms Singh Cassidy started her Internet career in strategy and business development, working for Amazon.com and interactive TV provider OpenTV. For her work in the Internet industry, Ms. Singh Cassidy has been profiled in numerous publications globally, including Fortune, Business Week, Canada Post, India Today, and the book, Innovation Nation, profiling Canada’s most innovative business leaders.

In addition to Accel’s continued investments in early-stage startups from the Accel X early stage fund, Accel announced its $480 million growth fund in December of 2008. This fund will focus on growth equity opportunities across a broad range of sectors, including: information technology, internet, digital media, mobile, networking, software, and services. As with Accel’s early-stage efforts, Accel Growth Fund will play an active role in helping entrepreneurs and management teams build category-defining, global businesses.

About Accel Partners

Founded in 1983, Accel Partners has a long history of excellence and innovation in the global venture and growth equity business. It is dedicated to partnering with outstanding entrepreneurs and management teams to build world-class companies, from inception through growth. Accel today invests globally using dedicated teams and market-specific strategies for local geographies, with offices in Palo Alto, California; London, UK; and Bangalore, India; as well as in China via the IDG-Accel Partnership.

With over $6 billion under management, Accel has helped entrepreneurs build over 300 successful category-defining companies including: Actuate, Alfresco, AMCC, Arrowpoint, Baidu, BBN, Brightcove, ComScore, Etsy, Facebook, Focus Media, Foundry Networks, Gameforge, Glam Media, Imperva, Infinera, Interwoven, JBoss, Kayak, Macromedia, metroPCS, Mu Sigma, Polycom/PictureTel, Portal Software, QlikTech, Rapt, Real Networks, Redback Networks, Riverbed, Sohu.com, UUNet, Veritas, Walmart.com, Webroot, XenSource, and Zimbra. For more information, visit the Accel Partners web site at www.accel.com.

Please see this disclosure related to me and Google.

Last week, I went to the 15th Stanford Accel Symposium, hosted by Stanford University’s MediaX and the VC firm Accel Partners.

With the honking big title of “The Delta Conference: The Impact of 2008 Dramatic Events on the World of Digital Media and Technology,” it was not quite that dramatic.

But there were a few nuggets to be found at the event, including a panel on online media with a stellar gang, all talking about microblogging, content and where it is all going in this horrible econalypse.

It was kind of like “The View,” except all guys in khakis and oxford shirts. You know, a typical Silicon Valley gathering.

BoomTown did video interviews with all the panelists about their takeaways from the chat: CBS (CBS) Interactive top terrier Quincy Smith, former Yahoo (YHOO) and now LinkedIn bigwig Jeff Weiner, former Yahoo and now Microsoft (MSFT) bigwig Scott Moore, former exec at Time Warner (TWX) online unit AOL and now entrepreneur Jim Bankoff, and Federated Media head John Battelle.

Here’s the video:

Well-known Silicon Valley entrepreneur Reid Hoffman (pictured here) will become CEO of LinkedIn again, taking on the job he had for nearly four years after founding the business networking company in 2003.

Hoffman replaces current CEO Dan Nye, who has resigned and will leave the company in mid-January. He came to LinkedIn almost two years ago and was positioned then as the person who was going to eventually be taking LinkedIn public.

More interesting in the shift is the appointment of former Yahoo exec Jeff Weiner as interim president, overseeing day-to-day operations at LinkedIn.

Weiner has been an executive-in-residence at both Accel Partners and Greylock Partners (a LinkedIn investor) since he left Yahoo earlier this year.

He will remain at those venture firms during the transition, even though he will be working at LinkedIn too. At Yahoo (YHOO), Weiner was EVP of the Network Division, which included all of its consumer-facing units.

In an interview earlier today, Hoffman portrayed the changes as friendly, praising Nye’s efforts as top exec, noting the company’s growth from eight million members to 33 million, reaching profitability, and its $53 million in funding in June at a $1 billion valuation.

But, Hoffman said, “We came to the decision that I needed to be working full time, driving the vision.”

Nye (pictured here) noted the recent hiring of Google (GOOG) exec Dipchand “Deep” Nishar as VP of products, which he spearheaded, was an important moment. Hoffman had been in charge of products.

“I wanted to grow this company into a world-class operation,” he said. “Now, Reid needs no friction, so he can move quickly and do what’s necessary for the next phase.”

Weiner (pictured here) said he was looking forward to getting back into operations, after playing an advisory role recently. “I have been really impressed with the company the leadership team has built,” he said. “I see a lot more potential going forward.”

Although it has raised $100 million in total, LinkedIn has not been immune to the recent economic weakness across Silicon Valley. It recently did some layoffs too, and has been focusing much more on increasing the number of revenue streams it has.

Below is a video interview I did with Weiner in June of 2007, when he was still at Yahoo.

And, below that is another I did with Nye, nine months after he first got to LinkedIn, in which he talks about his plans for the company. (Yes, that is a Hawaiian shirt, and Nye does give Yahoo advice in it.)

Weiner:

Nye: