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	<title>BoomTown &#187; Adam Lashinsky</title>
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	<link>http://kara.allthingsd.com</link>
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		  <title>All Things Digital</title>
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		<title>Liveblogging Fortune Brainstorm Tech: Twitter Co-Founder "Yes-There-Is-A" Biz Stone</title>
		<link>http://kara.allthingsd.com/20090723/liveblogging-fortune-brainstorm-tech-twitter-co-founder-yes-there-is-a-biz-stone/</link>
		<comments>http://kara.allthingsd.com/20090723/liveblogging-fortune-brainstorm-tech-twitter-co-founder-yes-there-is-a-biz-stone/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 01:45:42 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[2008]]></category>
		<category><![CDATA[accounts]]></category>
		<category><![CDATA[Adam Lashinsky]]></category>
		<category><![CDATA[Biz Stone]]></category>
		<category><![CDATA[Brad Markel]]></category>
		<category><![CDATA[Brainstorm: TECH]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[Fortune]]></category>
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		<category><![CDATA[Michael Arrington]]></category>
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		<category><![CDATA[Ron Howard]]></category>
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		<category><![CDATA[stolen]]></category>
		<category><![CDATA[TechCrunch]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=16415</guid>
		<description><![CDATA[Twitter co-founder Biz Stone took the stage at Fortune magazine's Brainstorm Tech conference late this afternoon and was greeted by that old chestnut:

When is Twitter going to make some simoleons?

Fortune's Adam Lashinsky posted a poll about that and a few other topics, and then asked a question he said was on the minds of many in Silicon Valley:

"Why the hell aren't you guys making money?"

Here's what Stone had to say.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/07/brad-markel-2039.jpg"><img src="http://kara.allthingsd.com/files/2009/07/brad-markel-2039-250x166.jpg" alt="brad-markel-2039" title="brad-markel-2039" width="250" height="166" class="alignright size-medium wp-image-16450" /></a></p>
<p>Twitter co-founder Biz Stone took the stage at Fortune magazine&#8217;s Brainstorm Tech conference late this afternoon and was greeted by that old chestnut: When is Twitter going to make some simoleons?</p>
<p>Fortune&#8217;s Adam Lashinsky, who interviewed Stone (the pair are pictured here) posted a poll about that and a few other topics (the audience preferred Facebook to Twitter by about three to one, for example), and then asked a question he said was on the minds of many in Silicon Valley:</p>
<p>&#8220;Why the hell aren&#8217;t you guys making money?&#8221;</p>
<p>&#8220;I think that&#8217;s a legitimate concern,&#8221; said Stone. &#8220;We need to focus on value before we focus on profit.&#8221;</p>
<p>But, he added that the San Francisco-based Twitter was ready to show some commitment to revenue this year.</p>
<p>Oh dear, what will BoomTown have to gripe about at Twitter now?</p>
<p>Because&#8211;aside from the lack of a business model&#8211;I must confess I like Twitter an awful lot and find it extremely useful!</p>
<p>Earlier, Stone made the salient point that Twitter was just in the first innings.</p>
<p>&#8220;We have a lot of growing to do,&#8221; he said. &#8220;In general, we feel we are about one percent into the growing of Twitter.&#8221;</p>
<p>One more important issue than money-making, he noted correctly, was that the level of engagement at Twitter is not as high as the level of awareness.</p>
<p>&#8220;We just have to position our product better,&#8221; said Stone.</p>
<p>Of course, Lashinsky had to ask about the recently stolen documents that a hacker nabbed from some Twitter employees&#8217; personal accounts. </p>
<p>Stone said that there are &#8220;unpolished notes,&#8221; which only &#8220;give you an idea of scope we are thinking of&#8230;the idea is that we are thinking big.&#8221;</p>
<p>Lashinsky asked if Twitter would sue either TechCrunch, which <a href="http://kara.allthingsd.com/20090716/twittergate-out-damned-spot">published some of the stolen documents</a>, or the hacker who stole them.</p>
<p>(My first thought: Let&#8217;s all pray that TechCrunch will avoid touting that navel-gazing nonstory into the weekend.)</p>
<p>&#8220;I don&#8217;t know,&#8221; said Stone diplomatically, since TechCrunch&#8217;s Michael Arrington was sitting right in the room. &#8220;In general, we have a responsibility to look into these things and see what makes sense.&#8221;</p>
<p>Then, it was pretty much back to business models, and Stone seemed open to a lot of them, as long as they were not forced on the innovative digital darling.</p>
<p>&#8220;We want to develop a revenue model that is baked-in&#8230;and is not something that is tacked on,&#8221; he said.</p>
<p>Some ideas: Advertising, of course, as well as commercial accounts and verifying brands.</p>
<p>&#8220;We spent a lot of 2008 trying to get ahead technically of the unexpected popularity,&#8221; said Stone. &#8220;The very, very high level [of what Twitter needs to be doing] is to add more value to users.&#8221;</p>
<p>That means more focus on adding new features, such as a reputation system, better discovery and more explanation&#8211;for <a href="http://kara.allthingsd.com/20090722/unlike-oprah-letterman-does-not-even-pretend-to-like-or-even-know-twitter/">David Letterman</a>, for example&#8211;of exactly how Twitter can be used.</p>
<p><a href="http://kara.allthingsd.com/files/2009/07/1-opiejpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/07/1-opiejpg-249x291.jpg" alt="1-opiejpg" title="1-opiejpg" width="249" height="291" class="alignleft size-medium wp-image-16455" /></a></p>
<p>And yes, making money. Stone noted that Twitter wanted to change the world too, and the best way to do that was to make &#8220;tons of money.&#8221;</p>
<p>&#8220;What we don&#8217;t want is to become that child actor that grew up all freaky,&#8221; he said, noting a Ron Howard development cycle was Twitter&#8217;s goal.</p>
<p>All hail Opie Twitter, <em>oops</em>, Taylor!</p>
<p><em>[Photo credit: Brad Markel for Fortune]</em></p>
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		<title>Kara Visits Fortune's Brainstorm: TECH</title>
		<link>http://kara.allthingsd.com/20080722/kara-visits-fortunes-brainstorm-tech/</link>
		<comments>http://kara.allthingsd.com/20080722/kara-visits-fortunes-brainstorm-tech/#comments</comments>
		<pubDate>Tue, 22 Jul 2008 22:09:15 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Adam Lashinsky]]></category>
		<category><![CDATA[Brainstorm: TECH]]></category>
		<category><![CDATA[David Kirkpatrick]]></category>
		<category><![CDATA[digital indusry]]></category>
		<category><![CDATA[Fortune magazine]]></category>
		<category><![CDATA[GigaOm]]></category>
		<category><![CDATA[Kevin Kelly]]></category>
		<category><![CDATA[Om Malik]]></category>
		<category><![CDATA[Robert Scoble]]></category>
		<category><![CDATA[Scobleizer]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2395</guid>
		<description><![CDATA[In BoomTown's ongoing quest to overdose on tech conferences, I traveled south of San Francisco last night for Fortune magazine's Brainstorm: TECH conference.

Run by David Kirkpatrick, it's well done and a great place to run into a range of techies from Silicon Valley, as well as talk to more creative thinkers on where tech is going.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/07/hd-brainstormtech-lg.gif"><img src="http://kara.allthingsd.com/files/2008/07/hd-brainstormtech-lg-300x61.gif" alt="" title="hd-brainstormtech-lg" width="200" height="40" class="alignright size-medium wp-image-2397" /></a></p>
<p>In BoomTown&#8217;s ongoing quest to overdose on tech conferences, I traveled south of San Francisco last night for <a href="http://www.timeinc.net/fortune/conferences/brainstormtech/tech_home.html">Fortune magazine&#8217;s Brainstorm: TECH conference</a>.</p>
<p>Run by David Kirkpatrick, it&#8217;s well done and a great place to run into a range of techies from Silicon Valley, as well as talk to more creative thinkers on where tech is going.</p>
<p>I was there to be on a dinner panel with fellow bloggers Om Malik of <a href="http://www.gigaom.com">GigaOm</a> and my favorite geek to tease, Robert Scoble, of <a href="http://www.scobleizer.com">Scobleizer</a>. Fortune&#8217;s Adam Lashinsky moderated.</p>
<p>It was an interesting panel about a range of topics, from Yahoo (YHOO)&#8211;Kevin Kelly was bored, bored, bored with that topic&#8211;to the looming economic pressure that the digital industry is about to experience (a bummer, but entirely true).</p>
<p>Here&#8217;s the video:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1659794341}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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