Tuesday, September 30, 2008
Clearspring Plus AddThis–But Does That Add Up to a Real Business?
In a move to dramatically increase its traffic and give it more tools to offer publishers, Clearspring Technologies said it will acquire AddThis, the top bookmarking and content-sharing tool on the Web.
As with many social-networking start-ups, whether this disparate traffic can be easily translated into a revenue-generating business remains to be seen.
The McLean, Va.-based Clearspring–one of several widget networks seeking to connect publishers and advertisers with social tools by helping them embed small pieces of content across Web and monetize that content–would not disclose the price it paid for the Princeton, N.J.-based AddThis.
