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Sunday, September 13, 2009

Exclusive: Yahoo Set to Unveil Massive New Marketing Campaign at Advertising Week, Declaring Size Does Matter

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Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.

According to numerous sources BoomTown has spoken to about the campaign, Yahoo is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant. With consumers, the Internet giant will push the idea of being a key hub on the Web.

The details of the plan will be made public Tuesday, Sept. 22, at a press conference with senior Yahoo execs, including CEO Carol Bartz.

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Friday, September 26, 2008

Rocky Seas for the Online Display Ad Market?

It is not so apt, if you think about it, that Yahoo has finally put up the details of its new system to let customers buy and sell display advertising–now called APT–right smack in the middle of the most serious financial meltdown of the modern era.

That’s because the economic crisis is likely to become a whirlpool that will be hard for any ad business to avoid, even the often recession-proof digital sector.

But it is Advertising Week in New York and, BoomTown supposes, the show must go on (it’s not as if they could suspend it, like a critically important Presidential debate or anything).

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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