AOL has hired a pair of New York investment bankers, Morgan Stanley and Allen & Co., to manage the sale of its ICQ instant-messaging unit.

Sources familiar with the situation said interest in buying the asset from two major non-U.S. companies prompted execs at the online service to put a process in place for a deal that will likely occur after AOL becomes an independent company in December.

AOL bought ICQ in 1998 for about $400 million–$287 million outright and $125 million in earnouts for the team.

Sources said AOL to looking to recoup $300 million.

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Yahoo exec Brad Garlinghouse–famous for his controversial “Peanut Butter Manifesto,” which correctly chided the Internet giant for becoming so lugubrious several years ago–is taking a job at AOL very similar to the one he left at Yahoo last year.

Garlinghouse, who will remain on the West Coast, will be named president of Internet and mobile communications at AOL, putting him in charge of the New York-based Time Warner online unit’s powerful email and instant-messaging properties, including ICQ and AIM.

He will also be, said AOL CEO Tim Armstrong, its “CEO of Silicon Valley for us.”

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Jim Bankoff–the well-regarded former AOL exec who runs an online sports news network called SB Nation–has nabbed $7 million in funding from investors, including Comcast Interactive Capital, said sources.

People familiar with the situation said SB Nation’s post-investment valuation, after this second round, will be $30 million and also include previous investors, such as Accel Partners and Allen & Co.

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While there were reports that the Time Warner board was meeting today to approve the spin-off of its AOL online unit, it actually gave the move an “enthusiastic endorsement” last night, according to sources.

Time Warner just put out the press release about the move that would make AOL an “independent, publicly traded company.”

But, several sources with knowledge of the situation said AOL CEO and Chairman Tim Armstrong is set to make massive changes to the structure of AOL, sweeping aside its current set-up almost completely.

That includes keeping the access business, which many thought would be sold off and putting many of the companies it has recently acquired–including its pricey Bebo social networking site–in a separate ventures unit, which will try to attract outside investment.

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According to an internal memo obtained by BoomTown, Joanna Shields, who came to AOL via its troubled acquisition of the Bebo social-networking site, will be returning to London to spend more time with her family and to “pursue entrepreneurial interests.”

Until recently, People Networks has been the third leg of the Time Warner-owned online site’s businesses, which also include advertising and content.

But under new CEO Tim Armstrong, who was one of the top sales execs at Google, AOL is largely abandoning its business-unit approach for a more functional and centralized structure.

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AOL–which recently has been putting its Socialthing lifestreaming service on a large number of AOL-run Web sites, moving it beyond its Bebo social network–will announce this morning that it will also be launched on another Time Warner property.

According to a press release, Socialthing will also now be part of the Web sites of the Warner Bros. Television Group.

But, more significantly, sources said, AOL’s People Networks has new versions of its AIM and ICQ messengering clients ready that it is preparing to launch soon with new more robust and socialized features.

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First came the go-go hello email, and now new AOL Chairman and CEO Tim Armstrong will address all the troops tomorrow at 11 am EST and has chosen to do so from, of all places, AOL’s old center of power in Dulles, Virginia.

Many at AOL hope that Armstrong will quickly and transparently lay out plans for a spin-out of the Time Warner online unit from the media conglomerate, where it has languished for years.

And sources said Armstrong could further up the ante and help raise the layoff-weary morale by having some former AOL execs from its glory days as the top online player in person at the event.

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As part of its ongoing rejiggering of its social-networking offerings, AOL is formally rolling out its expected Lifestream platform today with a new “timeline” depicting a user’s online life in a streaming horizontal calendar called a Lifestory.

Lifestream will first be available on AOL’s Bebo and include updates from friends on Facebook, Myspace, YouTube, Flickr, Twitter and Del.icio.us. Lifestream can also be used by brands, celebrities, bands and companies.

It’s all part of ongoing changes at the Time Warner online unit.

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Here is the letter AOL CEO Randy Falco has penned to the entire staff about its layoffs of 10 percent of its workforce–or 700 people–and other cost cuts, which the online service is announcing today.

“We’re at a pivotal point in AOL’s transformation, and need to be even more strategically focused and operationally efficient as we weather the economic storm,” wrote Falco, in part, about the move.

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Yesterday, TechCrunch’s U.K. blogger Mike Butcher spun the tale of buyer’s remorse run amok with a report that Time Warner online unit AOL was “seriously considering selling Bebo, the social network it acquired for $850 million only a year ago,” citing poor performance and a bad advertising market.

Later, AOL went on the record saying “there is no truth to this rumor,” although Butcher insisted otherwise from his sources.

Well, actually, no. While Time Warner was crazy to pay that much for Bebo, it is not quite that nuts to sell it for bupkis.

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This morning, AOL will launch an updated look for its Bebo social-networking property, with a new “social inbox” profile for its users. It essentially gives its users a one-stop destination, with aggregated social feeds from across the Web, multiple email accounts and media recommendations. But, according to sources, the online service is preparing a more radical series of announcements after the new year, well beyond its release today. Interestingly, the changes to its social-networking and communications properties yet to be announced have been among the things that have impressed Yahoo in its recent merger talks with Time Warner about buying AOL.

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Someone get a dose of Ritalin stat to the noisy but deeply misguided critics who took news of a huge number of downloads of apps for the Apple iPhone and immediately concluded it was just not good enough.

Thus, as reported today in The Wall Street Journal, 60 million downloads in 30 days–mostly for free apps, but with about $30 million in revenue, and a runway of three million more new iPhones out there too–is a chance to talk about how it all is just so unexciting and how the apps market is officially saturated?

Am I missing something here? One would assume that were these pundits pioneers, they would get to Ohio and declare that going farther west held very little promise, thank you very much!

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When Apple releases its third-quarter earnings after the close today, Wall Street will be looking hard for a solid performance from the company to help buoy a tech sector smacked silly by weak reports from industry leaders Microsoft and Google last week.

But more important to me is what is happening with the plethora of third-party apps now available on the iTunes App Store–both free and paid–for use on the iPhone platform.

That’s because Apple has finally built a platform for adults.

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AOL announced today that it has forked over the $850 million dollars in cash for Bebo–presumably in small bills in big bags, so all the fully vested Bebo employees can’t run away quite as fast–completing its acquisition of the quirky #3 social networking site.

As part of the process, it has also created a new business unit, called the People Networks, which will be headed by Bebo President Joanna Shields.

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After its AOL division paid out an insane $850 million for social networking site Bebo yesterday, one had to wonder if the true digital legacy of Time Warner will be as the perpetual gravy train for legions of Web players.

It certainly seems that way from the original AOL execs who “merged” their company with Time Warner in 2000 and cashed out at the peak right after the deal to the series of ad networking startup entrepreneurs who got acquired, took their payouts and skidaddled right on through to the two founders of Bebo–Michael and Xochi Birch–who didn’t even stay long enough for a latte after grabbing their chunk of the payday Time Warner was handing out in crisp bank notes for the social networking site they founded.

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