Thursday, November 6, 2008
If AOL Is Amherst and Yahoo Is Yale, Why Aren’t They Giving the Merger the Old College Try?
If there is a corporate merger brewing, there inevitably is always a code name for each company involved.
In the case of Yahoo’s merger talks with AOL, which are ongoing, the pair seem to be aiming for a tony image, using the names of two upscale institutions of higher education: Yale University and Amherst College.





