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BoomTown

Thursday, November 6, 2008

If AOL Is Amherst and Yahoo Is Yale, Why Aren’t They Giving the Merger the Old College Try?

If there is a corporate merger brewing, there inevitably is always a code name for each company involved.

In the case of Yahoo’s merger talks with AOL, which are ongoing, the pair seem to be aiming for a tony image, using the names of two upscale institutions of higher education: Yale University and Amherst College.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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