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Monday, September 7, 2009

Sticky Situation of the Month: Ex-Yahoo Communications Head (and “Peanut Butter Manifesto” Scribe) Garlinghouse to Helm Similar Unit at AOL

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Yahoo exec Brad Garlinghouse–famous for his controversial “Peanut Butter Manifesto,” which correctly chided the Internet giant for becoming so lugubrious several years ago–is taking a job at AOL very similar to the one he left at Yahoo last year.

Garlinghouse, who will remain on the West Coast, will be named president of Internet and mobile communications at AOL, putting him in charge of the New York-based Time Warner online unit’s powerful email and instant-messaging properties, including ICQ and AIM.

He will also be, said AOL CEO Tim Armstrong, its “CEO of Silicon Valley for us.”

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Monday, August 31, 2009

BoomTown Is Back (Just as Everyone Leaves for Burning Man)

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From vacation, that is–an activity that I highly recommend (and getting toasted at Burning Man this week does not count, although that is also apparently highly recommended in order to endure that digital dustfest).

In any case, we begin Yahoo memo-bombing in five minutes.

That is all.

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Friday, August 21, 2009

BoomTown Will See You in September

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Starting today and through next week, BoomTown is headed south down California’s lovely Highway 1 for as much of a vacation as I can possibly take.

Which is to say, just a week off from posting.

In other words: Partovis, Wenda, Owen, play nice! Yahoos, please hold your internal memos. And I hope Apple’s tablet is not delivered from on high this week while I relax beachside (it won’t be).

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Monday, August 17, 2009

More Local Heat: MSNBC.com Buys EveryBlock for Several Million Dollars

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It looks like the local market is heating up even more, with MSNBC.com announcing the acquisition of Chicago-based EveryBlock.

Sources said MSNBC.com–a joint venture of Microsoft and NBC Universal–paid several million dollars for the “hyper-local” information site, which is up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston.

In June, Time Warner online unit AOL paid about $10 million to buy Patch Media, a platform that does deeply localized coverage of communities on a range of topics.

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Friday, August 14, 2009

Massive AOL Layoffs? Not Imminent–But Top-to-Bottom Cost Exam Definitely in Process.

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After a while–in a BoomTown mangling of the old cliché–if you are a nail, everything begins to look like a hammer.

So, it is probably inevitable that the next thing for much-beleaguered AOL staffers to start rumbling about is 2,000 people getting laid off next week.

After all, the Time Warner unit has a long history of whacking employees. So, it is easier to assume things will not be different under the regime of the latest CEO, Tim Armstrong.

Except it’s not actually true that such massive cuts are in the offing, since–as many sources I spoke to said–Armstrong is in the early part of figuring out what to do about the cost structure of AOL, after laying out a company strategy and rejiggering management.

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Wednesday, August 12, 2009

Boola, Boola!: Yahoo Marketing Head’s Cheerleading Memo Post-MicroHoo

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BoomTown just got this interesting memo that Yahoo CMO Elisa Steele sent out to her staff immediately in the wake of the deal for Microsoft to take over Yahoo’s search technology business two weeks ago.

I render it unto you, dear readers, since it shows just how intent the top managers of Yahoo are, especially internally, in reassuring those concerned that Yahoo had not just gutted itself and how it would remain as innovative as ever.

Also amusing–for reasons I cannot understand since it is an internal memo–is the use of the code name for Yahoo, which is called Yale, after the famous university in New Haven, Conn.

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Monday, August 10, 2009

Mark Cuban Makes the Best Point of All About Charging for Content: Use Your Imagination!

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Yesterday–in a somewhat rambling and also riveting blog post about charging for content–serial entrepreneur and perennial gadfly Mark Cuban made a very important point that execs at every large media company should take to heart as they try to cope with the digital challenge.

Use your noggins, why dontcha?

He also threw out some very good ideas for doing so.

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Friday, August 7, 2009

BoomTown Decodes Twitter’s Denial-of-Service Blog Post (So You Don’t Have To)

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This morning, in a blog post, Twitter co-founder Biz Stone gave more of an explanation for the outage that the microblogging service endured due to a denial-of-service attack.

Fortunately, BoomTown can read between the lines in order to decipher the secret message herein!

Biz wrote: The Adventure Continues.

Translation: By “adventure,” I mean yet-another-friggin’-Twitter-birdie-crisis.

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Tuesday, July 28, 2009

A Preview of Time Warner Earnings: Bummer at AOL, Bummer at Magazines–Just a Bummer

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When Time Warner reports its second -quarter earnings tomorrow morning, before the markets open, most Wall Street analysts are not expecting much from the media giant, as it continues to slog toward a rejiggering of itself.

Time Warner–which owns assets like the Warner Bros. movie studio, the AOL online unit, the HBO and Turner cable networks and Time Inc. magazines–is expected to earn 37 cents per share, compared to 72 cents a year ago, according to a poll of analysts from Thomson Reuters.

Revenue is expected to be $6.97 billion, down from $11.56 billion in the same quarter last year. This drop is mostly due to the March spinoff of its cable unit, Time Warner Cable.

But AOL and its magazine unit are expected to continue to drag on Time Warner’s financial performance.

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Dear Tim: Here’s a Tour of the It-Takes-a-Licking-but-Keeps-on-Ticking AOL Brand

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What’s next for AOL?

Reviving the “You’ve Got Mail!” motto?

Or: “The Future. Now Available.”–set to music from “The Jetsons”?

What about: “So easy to use, no wonder it’s #1!”

Or maybe, it should just use a nice loooooooong busy signal as its calling card again?

Well, it could happen, now that new CEO Tim Armstrong has fallen prey to the siren call of the AOL brand name, after years of seeing the company wander in the anything-but-the-AOL wilderness.

Thus, he’s decided to try to welcome the prodigal brand back home, even as he prepares to spin it off in November from Time Warner.

Uh-oh.

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Thursday, July 23, 2009

Liveblogging Fortune Brainstorm Tech: AOL CEO and Chairman Tim “The Plumber” Armstrong

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It did not start out too well for AOL CEO and Chairman Tim Armstrong, with a poll on the screen showing most of the attendees in the ballroom at Fortune Brainstorm Tech voting that the Time Warner online unit was either out of juice or irrelevant.

Armstrong did not break any news in the interview with Fortune’s lively interviewer, David Kirkpatrick, relying more on projecting an I’m-in-charge-here attitude and saying confident things like “a challenge is also an opportunity.”

In general, Armstrong tried to be upbeat about the prospects for AOL, which has for too long been the Web’s sad sack of an Internet company.

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Tuesday, July 21, 2009

For the Record: The Official Yahoo New Homepage Press Release

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All the news is already out about the new Yahoo homepage, which was launched today for users in the U.S. It features customizable apps, as well as a cleaner look.

But, just in case you are not satisfied yet, here is the full press release on the new front page for Yahoo.

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Friday, July 17, 2009

MSN Preps for Major Renovation, Focusing on Five Verticals, as It “Does Less Better”

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The edging-ever-closer-to-consummation deal talks with Yahoo about an online advertising and search partnership and the aggressive marketing of its new Bing search service aren’t the only things going on for Microsoft’s online services business.

MSN, Microsoft’s online portal, is also preparing a major redo of what U.S. and, possibly, international consumers will see, as it doubles down on five key content verticals, while cutting back on others.

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Thursday, July 16, 2009

Do That Thing You Do: After Cuts, Both Yahoo and MySpace Need a Little Something

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A few weeks ago, when I was having breakfast with legendary Silicon Valley entrepreneur Marc Andreessen about his new venture fund, he talked about what he thought was critical to being successful as an Internet company.

Ticking off names, from Apple CEO Steve Jobs to Facebook CEO Mark Zuckerberg, Andreessen said he always favored technical entrepreneurs for one key reason: “You need someone who lives and breathes product.”

It’s a refrain I have heard a lot recently from a wide range of people in the sector, most especially when talking about two of the more challenging renovations of key Internet brands going on of late.

That would be: Yahoo and MySpace.

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Friday, July 10, 2009

AOL Mulls Director Choices for New Board of Spinoff

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It’s not often these days that you get any kind of public offering in the market for tech companies–so a lot of people in Silicon Valley and elsewhere are looking at the fall spinoff of AOL very carefully.

That’s because, even though AOL is widely considered to be an also-ran by Silicon Valley, many are very interested in serving on its 10-12 member board.

Thus, AOL, with Time Warner’s top execs’ involvement, sources said, has compiled a list of about 70 possible candidates–picked, suggested and self-nominated–and is now proceeding to vet them and begin the process of asking people to serve.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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