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Wednesday, August 12, 2009

Boola, Boola!: Yahoo Marketing Head’s Cheerleading Memo Post-MicroHoo

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BoomTown just got this interesting memo that Yahoo CMO Elisa Steele sent out to her staff immediately in the wake of the deal for Microsoft to take over Yahoo’s search technology business two weeks ago.

I render it unto you, dear readers, since it shows just how intent the top managers of Yahoo are, especially internally, in reassuring those concerned that Yahoo had not just gutted itself and how it would remain as innovative as ever.

Also amusing–for reasons I cannot understand since it is an internal memo–is the use of the code name for Yahoo, which is called Yale, after the famous university in New Haven, Conn.

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Monday, August 10, 2009

Mark Cuban Makes the Best Point of All About Charging for Content: Use Your Imagination!

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Yesterday–in a somewhat rambling and also riveting blog post about charging for content–serial entrepreneur and perennial gadfly Mark Cuban made a very important point that execs at every large media company should take to heart as they try to cope with the digital challenge.

Use your noggins, why dontcha?

He also threw out some very good ideas for doing so.

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Friday, August 7, 2009

BoomTown Decodes Twitter’s Denial-of-Service Blog Post (So You Don’t Have To)

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This morning, in a blog post, Twitter co-founder Biz Stone gave more of an explanation for the outage that the microblogging service endured due to a denial-of-service attack.

Fortunately, BoomTown can read between the lines in order to decipher the secret message herein!

Biz wrote: The Adventure Continues.

Translation: By “adventure,” I mean yet-another-friggin’-Twitter-birdie-crisis.

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Tuesday, July 28, 2009

A Preview of Time Warner Earnings: Bummer at AOL, Bummer at Magazines–Just a Bummer

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When Time Warner reports its second -quarter earnings tomorrow morning, before the markets open, most Wall Street analysts are not expecting much from the media giant, as it continues to slog toward a rejiggering of itself.

Time Warner–which owns assets like the Warner Bros. movie studio, the AOL online unit, the HBO and Turner cable networks and Time Inc. magazines–is expected to earn 37 cents per share, compared to 72 cents a year ago, according to a poll of analysts from Thomson Reuters.

Revenue is expected to be $6.97 billion, down from $11.56 billion in the same quarter last year. This drop is mostly due to the March spinoff of its cable unit, Time Warner Cable.

But AOL and its magazine unit are expected to continue to drag on Time Warner’s financial performance.

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Dear Tim: Here’s a Tour of the It-Takes-a-Licking-but-Keeps-on-Ticking AOL Brand

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What’s next for AOL?

Reviving the “You’ve Got Mail!” motto?

Or: “The Future. Now Available.”–set to music from “The Jetsons”?

What about: “So easy to use, no wonder it’s #1!”

Or maybe, it should just use a nice loooooooong busy signal as its calling card again?

Well, it could happen, now that new CEO Tim Armstrong has fallen prey to the siren call of the AOL brand name, after years of seeing the company wander in the anything-but-the-AOL wilderness.

Thus, he’s decided to try to welcome the prodigal brand back home, even as he prepares to spin it off in November from Time Warner.

Uh-oh.

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Thursday, July 23, 2009

Liveblogging Fortune Brainstorm Tech: AOL CEO and Chairman Tim “The Plumber” Armstrong

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It did not start out too well for AOL CEO and Chairman Tim Armstrong, with a poll on the screen showing most of the attendees in the ballroom at Fortune Brainstorm Tech voting that the Time Warner online unit was either out of juice or irrelevant.

Armstrong did not break any news in the interview with Fortune’s lively interviewer, David Kirkpatrick, relying more on projecting an I’m-in-charge-here attitude and saying confident things like “a challenge is also an opportunity.”

In general, Armstrong tried to be upbeat about the prospects for AOL, which has for too long been the Web’s sad sack of an Internet company.

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Tuesday, July 21, 2009

For the Record: The Official Yahoo New Homepage Press Release

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All the news is already out about the new Yahoo homepage, which was launched today for users in the U.S. It features customizable apps, as well as a cleaner look.

But, just in case you are not satisfied yet, here is the full press release on the new front page for Yahoo.

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Friday, July 17, 2009

MSN Preps for Major Renovation, Focusing on Five Verticals, as It “Does Less Better”

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The edging-ever-closer-to-consummation deal talks with Yahoo about an online advertising and search partnership and the aggressive marketing of its new Bing search service aren’t the only things going on for Microsoft’s online services business.

MSN, Microsoft’s online portal, is also preparing a major redo of what U.S. and, possibly, international consumers will see, as it doubles down on five key content verticals, while cutting back on others.

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Thursday, July 16, 2009

Do That Thing You Do: After Cuts, Both Yahoo and MySpace Need a Little Something

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A few weeks ago, when I was having breakfast with legendary Silicon Valley entrepreneur Marc Andreessen about his new venture fund, he talked about what he thought was critical to being successful as an Internet company.

Ticking off names, from Apple CEO Steve Jobs to Facebook CEO Mark Zuckerberg, Andreessen said he always favored technical entrepreneurs for one key reason: “You need someone who lives and breathes product.”

It’s a refrain I have heard a lot recently from a wide range of people in the sector, most especially when talking about two of the more challenging renovations of key Internet brands going on of late.

That would be: Yahoo and MySpace.

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Friday, July 10, 2009

AOL Mulls Director Choices for New Board of Spinoff

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It’s not often these days that you get any kind of public offering in the market for tech companies–so a lot of people in Silicon Valley and elsewhere are looking at the fall spinoff of AOL very carefully.

That’s because, even though AOL is widely considered to be an also-ran by Silicon Valley, many are very interested in serving on its 10-12 member board.

Thus, AOL, with Time Warner’s top execs’ involvement, sources said, has compiled a list of about 70 possible candidates–picked, suggested and self-nominated–and is now proceeding to vet them and begin the process of asking people to serve.

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Wednesday, July 8, 2009

TMZ’s Harvey Levin Speaks About Michael Jackson and More!

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On the spur of the moment yesterday–as Los Angeles was gridlocked by the memorial service for pop legend Michael Jackson–BoomTown decided to pay a quick visit to Harvey Levin, who runs TMZ.

Located on Sunset Boulevard–natch!–TMZ is the celebrity news Web site that actually broke the news of Jackson’s death, before any other media outlet.

And it has pretty much led the coverage as the sad story has unfolded–and keeps doing so.

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Wednesday, July 1, 2009

Tim Armstrong’s 100-Day Vision Quest Nearing End: Party in Dulles! (And Then What?)

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Back in April, Tim Armstrong sent a memo to the long-battered troops of AOL about a 100-day vision quest the new CEO and chairman was going on to find out “how to bring back the magic of AOL.”

It is now Day 86, and Armstrong is closing in on the end of a Where’s-Waldo commitment that he made then to visit all of the far-flung offices of the Time Warner online unit globally to find out what’s what and what he should do to turn AOL around.

BoomTown is eager to see what Armstrong has found out on his trip and what path it will ultimately put AOL on.

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Monday, June 22, 2009

Another Top Exec Gone From FIM, as It Readies a Name and Structure Change

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Mike Angus, EVP and General Counsel of Fox Interactive Media, is leaving that job for another in New Corp., as new digital head Jon Miller continues to reshape the division.

Last week, BoomTown reported that FIM CFO Ed McKenna was leaving his post and the company, part of many changes taking place related to News Corp.’s digital properties.

It’s all part of a major rejiggering of the News Corp. digital unit, which came into being almost four years ago, although not an elimination of the unit, as has been reported.

More likely, it will likely include a name change–perhaps to the Digital Media Group–as well as a much streamlined organization that gives more autonomy to FIM’s Web, online advertising and publishing technology units.

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Friday, June 19, 2009

Viral Video: Watch the Bouncing Web Execs Play Digital Musical Chairs

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Here’s a very funny video, called “Digital Media Musical Chairs,” from a Wall Street type who goes by the code name L. McDuff.

It’s about the many switcheroos in recent years among the execs at the big Web outfits like Google, Time Warner unit AOL, Yahoo and Microsoft .

And when you look at it from a “Hollywood Squares” point of view, it’s kind of is amazing to realize that there are only about a dozen Internet execs moving in and out of the various jobs.

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Wednesday, June 17, 2009

MySpace: After the Layoffs, Here’s What’s What and What’s Next

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Now what?

The party-all-night social-networking site that has been MySpace so far got a massive morning-after shock yesterday when 30 percent of its workforce was laid off.

And today, MySpace, which is still 1,000-strong, has to face the cold, harsh light of day in the aftermath of the restructuring and get busy quickly figuring out a way to reinvigorate a brand that has suffered after a stunning rocket of a start many years ago.

So, based on many sources I have spoken to over the last week, here’s a rundown of the next steps MySpace will likely be taking and who’ll be making them.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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