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	<title>BoomTown &#187; Apollo</title>
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		  <title>All Things Digital</title>
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		<title>Dear Web 2.0: It Is the Economy, Stupid!&#8211;Part 2</title>
		<link>http://kara.allthingsd.com/20080929/dear-web-20-it-is-the-economy-stupid-part-2/</link>
		<comments>http://kara.allthingsd.com/20080929/dear-web-20-it-is-the-economy-stupid-part-2/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 17:56:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=4517</guid>
		<description><![CDATA[Before the recent crash-and-burn of the overall U.S. economy, BoomTown went all Cassandra and started talking about the worrisome weak tech stocks at the beginning of September.

Then in mid-September, after listening to the frothy statements at two demo conferences from a series of start-ups, I got even grumpier in a post called "Dear Web 2.0: It's Still the Economy, Stupid!"

In Greek mythology, Cassandra was given the gift of prophecy, except--due to her rejection of Apollo's affections--nobody would ever believe her warnings. 

Well, this time you might want to believe it--for Silicon Valley, it really is the economy now.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/09/cassandramorgan.jpg"><img src="http://kara.allthingsd.com/files/2008/09/cassandramorgan-144x300.jpg" alt="" title="cassandramorgan" width="144" height="300" class="alignright size-medium wp-image-4522" /></a></p>
<p>Before <a href="http://digitaldaily.allthingsd.com/20080919/weekend-at-bernankes/">the recent crash-and-burn of the overall U.S. economy</a>, BoomTown went all Cassandra and started talking about the <a href="http://kara.allthingsd.com/20080904/look-out-below-but-yahoos-battered-s">worrisome weak tech stocks</a> at the beginning of September.</p>
<p>Then in mid-September, after listening to the frothy statements at two demo conferences from a series of start-ups, I got even grumpier in a post called <a href="http://kara.allthingsd.com/20080915/dear-web-20-its-the-economy-stupid/">&#8220;Dear Web 2.0: It&#8217;s <em>Still</em> the Economy, Stupid!&#8221;</a></p>
<p>In Greek mythology, Cassandra was given the gift of prophecy, except&#8211;due to her rejection of Apollo&#8217;s affections&#8211;nobody would ever believe her warnings. </p>
<p>Well, this time you might want to believe it&#8211;for Silicon Valley, it really <em>is</em> the economy now.</p>
<p>Today, as with the rest of Wall Street, tech stocks started tumbling severely on analyst reports and general worries about the economy and consumer spending. </p>
<p>Apple (AAPL) shares slid almost 15 percent after two analysts downgraded their ratings on the company, with one citing the &#8220;worsening consumer spending environment.&#8221;</p>
<p>No kidding! </p>
<p><span id="more-4517"></span></p>
<p>And more: <a href="http://digitaldaily.allthingsd.com/20080929/google-meet-your-new-52-week-low/">Google (GOOG), for the first time in two years, fell below $400 a share</a>, before bouncing back up a bit. Yahoo (YHOO) dipped back below $18 a share. Microsoft (MSFT) had the sunniest results, just off 2 percent, to just below $27 a share.</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/13420264_150x150_front.jpg"><img src="http://kara.allthingsd.com/files/2008/09/13420264_150x150_front.jpg" alt="" title="13420264_150x150_front" width="200" height="200" class="alignleft size-medium wp-image-3784" /></a></p>
<p>Sources within all those companies tell me that cost-cutting has now moved to Job No. 1.</p>
<p>Google is going to be throttling back on its hiring boom, for example, while Yahoo&#8217;s top execs have been handed cost-slashing instructions that one exec described to me as &#8220;bone-cutting.&#8221; The same is true at every big tech company.</p>
<p>As I have written previously, this will have a deep impact on smaller Web 2.0 companies. </p>
<p>As I wrote several weeks ago:</p>
<blockquote><p>Instead, most will likely fizzle away quietly, with no exits in sight as the economy weakens and puts a vise grip on companies that cannot survive the very tough financial road ahead. </p>
<p>That means the popular Web 2.0 maxim of &#8216;growth before profits&#8217; is in for a very bumpy ride.&#8221;</p></blockquote>
<p>In other words, hold on very tight.</p>
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