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Monday, June 8, 2009

Exclusive: Brand Head Olivo Out at Yahoo

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Allen Olivo, SVP of global brand marketing at Yahoo, is leaving the company, according to sources.

The departure is the latest at Yahoo, as major executive changes continue. It was announced today internally, which Yahoo confirmed to BoomTown.

Olivo was responsible for all aspects of its advertising and brand marketing strategy worldwide for Yahoo, which is about to undergo a major new push under CEO Carol Bartz.

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Monday, May 4, 2009

Here Comes the Summer Movie Geektravaganza: Trek to Demons to Bots to Cyborgs to Potter!

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With bootleg copies ripped on the Internet or not and with an $87 million opening weekend for “X-Men Origins: Wolverine,” it looks like the nerdiest summer movie season ever is off the races.

Hollywood, caught in the digital maelstrom, certainly is fine and dandy making bank by co-opting all the techie themes, gadgets and special effects, with a slate of movies over the next months that are like catnip to geeks of all kinds.

Including BoomTown, for example, which plans to fork over a lot of dough to pay for all the techtastic entertainment that those old media moguls can dish out before they collapse.

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Tuesday, February 24, 2009

Peter Chernin Unplugged (Just for Now, Methinks): The Entire D5 Interview

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Peter Chernin might be going from News Corp. But he’s not forgotten, at the least by our little tech Web site (see, Peter, we still like you, even if you’re–almost–no longer our boss!).

In fact, you can see him in action after the jump in a video, talking about digital issues and more in a long interview I did with him onstage at the fifth D: All Things Digital conference in 2007.

Will the 57-year-old Chernin–who was top choice to head Yahoo and has been mentioned as a possible leader at Apple–have his next act in tech?

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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