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Saturday, September 12, 2009

Softie Ad Exec Siebrecht to Join AdReady Start-Up

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Apparently, not everyone leaves Yahoo to join Microsoft.

On Friday, sources said, it was announced internally at Microsoft that Karl Siebrecht, the former president of Atlas at aQuantive, is joining AdReady at the end of the month as president and COO.

AdReady, based in Seattle, bills itself as an “advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes.”

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Saturday, December 13, 2008

Ex-Yahoos Weigh In on Their Choices for New Yahoo CEO

With so many more ex-Yahoos out there now, BoomTown put out feelers to a range of them to ask whom they would like to run the company they no longer work for. After all, who better than to pick a new CEO than an ex? The response was swift and varied wildly, depending on which way the ex-Yahoo felt the company should go, from a basic turnaround expert to–drum roll, please–his digital Holiness, Steve Jobs of Apple. No kidding.

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Thursday, December 4, 2008

BoomTown Decodes Microsoft CEO Steve Ballmer’s Memo on New Digital Guru, Qi Lu (So You Don’t Have To)

BoomTown strives to bring readers the very best in internal memo decoding, and this one is just too good to pass up.

Microsoft CEO Steve Ballmer sent a short memo to employees this afternoon about finally hiring someone to head the software giant’s lackluster digital efforts.

That someone is former Yahoo tech star Qi Lu. He will become president of the Online Services Group at Microsoft, right after the new year.

Thus, let us try to read between the lines.

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Microsoft Officially Confirms Qi Lu Hired as Digital Chief; McAndrews Out

Microsoft moved up its announcement of former Yahoo tech star Qi Lu as its digital head.

BoomTown reported on the selection this morning.

As part of the changes, Microsoft digital ad head Brian McAndrews, who had also wanted the job, is leaving.

Here’s the full release.

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Former Yahoo Tech Star Qi Lu Likely to Be Named Microsoft’s Digital Head by Next Week

Former Yahoo tech star Qi Lu is poised to take on the big job of being Microsoft’s top digital executive, according to several sources inside and outside the company.

The appointment could be announced as early as next Monday.

A variety of details is still being ironed out, including whether the well-regarded techie Lu will be “paired” with another executive at Microsoft with more general business experience.

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Monday, December 1, 2008

Huffington Post Nabs $25 Million in Funding–Here’s a BoomTown Interview With Oak Investment’s Fred Harman

The Huffington Post, co-founded by Arianna Huffington, will announce this morning that it has raised $25 million, in a single investment from Oak Investment Partners.

The large round, which was led by Palo Alto, Calif.-based venture capitalist Fred Harman, will give the popular online news and blogging site a valuation of “just south of $100 million,” a source said.

The new funding, the Huffington Post’s third, will be used for expansion of its offerings and the hiring of editorial and business talent.

“I think the post-election perception of the Huffington Post has changed in the eyes of advertisers to being a key mainstream news site,” said Harman in an interview with BoomTown last night.

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Monday, November 10, 2008

Since Microsoft Can’t Pick Its Digital Head, BoomTown Does It for Them: Volpi, Smith, Armstrong?

Another week, another nonpick for the still-outstanding position to lead Microsoft’s digital business.

Microsoft CEO Steve Ballmer has cast about for more than three months, both internally and externally, for the person who will turbocharge Microsoft’s Web efforts, but no one has emerged a favorite.

Nonetheless, new prospects include former Cisco exec and current Joost CEO Mike Volpi, sources said.

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Thursday, September 18, 2008

Ballmer Dials Up Busy Signals in Search for Microsoft Digital Head

Time waits for no man–but Microsoft CEO Steve Ballmer seems to be taking an awful lot of it in picking who will head the software giant’s long-foundering digital efforts.

Two months after the departure of former top exec Kevin Johnson, most inside the company had expected Ballmer to make the most obvious internal choice of SVP Brian McAndrews. Longtime digital SVP Yusuf Medhi has been seen as the No. 2 candidate.

But many sources report that Ballmer remains more intent on hiring someone outside the company, with the idea that such a person could better re-energize Microsoft’s moribund Internet efforts and bring in a fresher perspective.

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Friday, September 5, 2008

Forget “The Conquistador”: When Is Microsoft Going to Drop the Other Shoe on Its Conquering Web Strategy?

There will be a lot of different reactions to the first of Microsoft’s newest series of commercials, featuring Founder Bill Gates playing straight man to comic Jerry Seinfeld.

Set up as a discount shoe-buying skit, Seinfeld helps Gates purchase a pair called “The Conquistador,” and for some Seinfeldesque reason, it’s churros all around in this marketing effort.

What might be more effective, of course, at least in the Internet arena, is for Microsoft to get off the stick and lay out its next Web strategy clearly, especially in the wake of its failed attempt to acquire Yahoo, and name the digital chief it said it planned to.

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Wednesday, July 23, 2008

Microsoft’s Latest Web Stumble: Kevin Johnson Out

Kevin Johnson, the point person for Microsoft’s failed bid to buy Yahoo, is leaving the company to run Juniper Networks.

As the president of its Platform and Services Division, the smooth Johnson has been trying, without much success, to beef up the software giant’s efforts in the Web space, especially in the online advertising arena.

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Sunday, May 18, 2008

Microsoft on Yahoo: Internal Memo From Kevin Johnson

kevin_johnson_microsoft.jpgJust prior to Microsoft’s annual advertising conference advance08, Kevin Johnson, President of the company’s Platforms & Services Division, sent the following strategy update to PSD employees.

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Thursday, December 20, 2007

Look Out, Yahoo–Microsoft Is Aiming at Google and May Hit You Instead!

They say that only the grass gets trampled when elephants fight. And that grass might actually turn out to be Yahoo in the epic battle between Microsoft and Google.

While the New York Times spilled a lot of ink earlier this week in a very long piece about that massive mano-a-mano, the true fallout in the online ad space, at least, could be more painful for the No. 2 player–Yahoo–which sits smack in between No. 1 Google and No. 3 Microsoft.

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Monday, May 21, 2007

Monday Morning Quarterback 4: The ‘Bat-Shit’ Insane Edition

I like this piece on Gigaom.com by Kevin Kelleher, mostly because he uses the phrase “bat-shit insanity” to describe the $6 billion Microsoft is paying to acquire aQuantive (which I wrote about here) and compares the software giant to an aging movie star in this tasty way:

So aQuantive as an investment is kind of like [...]

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Friday, May 18, 2007

Anything You Can Do, I Can Do With a Bigger Bag of Money

For those who think Microsoft did not have the guts to make big purchases on the Web, the $6 billion all-cash price they ponied up for advertising network aQuantive should quash that sentiment.

That’s more than 10 times its revenue last year, and, yipes, close to 50 times its cash flow. And that is double what [...]

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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