Now, BoomTown likes a good jingle as much as anyone else, but this new one from Microsoft’s Bing search service is sticking in my head like a piece of chewed gum.

Shot at Keith Valley Middle School in Horsham, Pa., it uses 400 very adorable sixth graders, who are dragooned into one very large “Bing Goes the Internet” dance–complete with logo wear. The kids rock, the advertising jingle not so much.

They are using the winning entry in the Bing jingle contest, by Jonathan Mann.

I must say, regretfully, stick with vampires, Microsoft (MSFT).

In any case, here’s the video, as well as one of the super-duper, migraine-inducing “I Do! I Do!” television commercials from Ask.com–a unit of InterActiveCorp (IACI)–below it:

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview I did with Barry Diller, the always clever chairman and CEO of IAC, the Internet conglomerate whose holdings include Ask.com, Match.com and many others.

The video of the interview is in three parts, all of which I posted this week.

After a bruising court battle with shareholder and cable mogul John Malone of Liberty Media (LINTA) over the last year, Diller finally broke apart IAC (IACI) just six weeks ago. His reason: The company had become too complex and its stock had suffered due to the operating confusion.

In this third part, Diller talks about the new digital communications age and the explosion of video and then takes questions from the audience about tenacity versus stupidity in business, time management and where he is going to make “trouble” next.

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview I did with Barry Diller, the always clever chairman and CEO of IAC, the Internet conglomerate whose holdings include Ask.com, Match.com and many others.

The video of the interview is in three parts, all of which I will post this week.

After a bruising court battle with shareholder and cable mogul John Malone of Liberty Media (LINTA) over the last year, Diller finally broke apart IAC (IACI) just six weeks ago. His reason: The company had become too complex and its stock had suffered due to the operating confusion.

In this second part, Diller talks about the dire digital crossroads in Hollywood, the prospects for the Ask.com search service, his take on the Yahoo-Microsoft takeover battle (no one is a winner here), Google’s dominance, Facebook’s hype (Diller calls the hot social-networking site the “princess phone” of this era) and the power of interactivity.

But–as many readers have requested–they will all be available in their entirety in this column.

Here’s an interview I did with Barry Diller, the always clever chairman and CEO of IAC, the Internet conglomerate whose holdings include Ask.com, Match.com and many others.

The video of the interview is in three parts, all of which I will post this week.

After a bruising court battle with shareholder and cable mogul John Malone of Liberty Media (LINTA) over the last year, Diller finally broke apart IAC (IACI) just six weeks ago. His reason: The company had become too complex and its stock had suffered due to the operating confusion.

In this first part, Diller talks about the details of his court fight with Malone, why he wanted to break up IAC and what it is going to become all carved up, how he is getting back to content creation and also trying out other new online products and how Hollywood is “so inbred, it’s a wonder that the children have any teeth.”

Like I said, always clever.

Much, much, much.

Yesterday, the battle between InterActiveCorp’s Barry Diller and John Malone of Liberty Media (pictured here in cartoon form) got much more interesting.

As luck would have it, I will be interviewing Diller onstage at the Monaco Media Forum in Monte-Carlo this week–yes, it’s as glamorous as it sounds–so now there will be lots more to talk to him about at the digital gathering.

Diller is an excellent interview–he’s appeared at two D conferences–as he likes to parry more than the average CEO and he is good at it.

Very good, as it turns out, when dealing with Malone.

By way of background, Liberty has indicated it wants to rid itself of the 24% of IAC it owns. That stake has 58% super-voting rights, but it’s controlled by Diller via a past agreement.

So, Malone has been applying public pressure, leveling some choice barbs at Diller.

In a previous piece in The Wall Street Journal, Malone came out with this gem: “There was a time when there was, I think, a 20% Barry premium. Today you could argue there is a Barry discount.”

To deal with the pressure, Diller made the move to carve up the $9 billion holding company, made up of a variety of Internet properties, chopping and dicing more than a Ginsu knive demonstrator selling his heart out on his HSN cable-shopping network (see IAC revenue chart below).

It’s a major reversal for Diller, who has spent many years assembling IAC and who even talked about the importance of its synergies. Now, under his proposal, it will be split into five parts, all separately traded, essentially separating the wheat from the chaff.

Faster-growing and more prominent Web outfits Ask.com, Citysearch and Match.com will remain in IAC. HSN, Ticketmaster, Interval International and LendingTree would become separate, much as Diller’s travel sites became in a previous deal in 2005.

And under terms of Liberty’s proxy agreement with Diller, Liberty could get its stock power back in the spun companies–the ones Diller does not care about as much.

Even Malone was warily pleased. “It unsticks some things,” he said in another article yesterday in The Wall Street Journal.

Well, at least it’s a both tastily complex horse-trading scheme, typical of Diller, but also has a simplicity to it.

Still, Diller faces some basic Internet issues as he seeks a slimmer future.

For example, Ask, which just re-signed its guaranteed ad deal with Google, is innovative in its search results approach in a way Yahoo should be (we’ll forgive the company its misguided Kato Kaelin ad campaign).

But it is still a small player, with 5% of the U.S. market (although a network of sites it has gives it a bit more clout), which limits its scope and power.

In other words, small may be beautiful, but it’s still small.

That would be the one to use for this recent television ad for the we-try-harder search engine Ask.com.

Although you have to give them credit for finding Kato Kaelin, perhaps the worst house guest in history (or the best if you’re O.J. Simpson, given that his clueless testimony hurt the prosecution).

But not much.

He comes off charming and smooth, expertly batting away all suggestions by interviewer Lesley Stahl that he is tough to work for, or too imperious, or paid too much, or that his various Internet companies under the InterActiveCorp banner are too disparate.

“Have you ever heard your meetings described as making people crawl over barbed wire?” Stahl asks in the CBS report.

“Oh, please. For some people I think it is that, but look, it is absolutely process,” Diller parries, using “oh, please” as the best verbal cudgel ever.

CBS does not give out its code to embed this video, but you can watch it here and read about it here.

Calling the Internet Diller’s “third act,” even though he has been onstage in the digital space for some time now, it’s still a nice synopsis of a lot of things Diller has said onstage at two past D conferences (D1 and D3). IAC owns five dozen sites, such as Ask.com, Ticketmaster, Citysearch, Evite, Match.com and LendingTree, and it recently bought CollegeHumor.com.

(He is also developing a personal finance site for young people with Dow Jones, which owns this site.)

While there is a lot of old stuff in the interview, the most interesting material centers on what Diller has been saying a lot of late: That content will rule with the eventual rise of online hits. Diller, a longtime Hollywood player, knows from content.

And he has repeatedly told me that he likes the idea of cheaper production and vast and inexpensive distribution (and without gatekeepers like he used to be) the Web promises.

“We’re going to invest probably hundreds of millions of dollars in this over the next years,” Diller told Stahl.