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		<title>How It Feels to Be Fired Carol Bartz-Style: "Amazing"</title>
		<link>http://kara.allthingsd.com/20090224/how-it-feels-to-be-fired-carol-bartz-style-amazing/</link>
		<comments>http://kara.allthingsd.com/20090224/how-it-feels-to-be-fired-carol-bartz-style-amazing/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 10:22:13 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[fired]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Marion Vermazen]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[Sun Microsystems]]></category>
		<category><![CDATA[The Apprentice]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10240</guid>
		<description><![CDATA[A few weeks ago, BoomTown got a rather compelling email from Marion Vermazen, who once worked at Sun Microsystems with new Yahoo CEO Carol Bartz--and where Bartz actually fired Vermazen.

Her take on the experience?

"Amazing," said Vermazen, given how Bartz handled it herself--driving 30 minutes to Vermazen's  office--in a very straightforward way.

In other words, a kinder, classier Donald Trump "Apprentice" style, but without the cameras and bad hair.

It's instructive now, given that Bartz is likely to have to give several big Yahoo execs the heave-ho in the days ahead as she unveils her new management structure soon.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/donald-trump-youre-fired-above-the-law-blog.gif"><img src="http://kara.allthingsd.com/files/2009/02/donald-trump-youre-fired-above-the-law-blog.gif" alt="donald-trump-youre-fired-above-the-law-blog" title="donald-trump-youre-fired-above-the-law-blog" width="146" height="192" class="alignright size-full wp-image-10241" /></a></p>
<p>A few weeks ago, BoomTown got a rather compelling email from Marion Vermazen, who once worked at Sun Microsystems with new Yahoo CEO Carol Bartz.</p>
<p>Sun (JAVA) was one of the many companies where Bartz was an exec, before heading Autodesk (ADSK) and, now, Yahoo (YHOO)&#8211;and where Bartz actually <em>fired</em> Vermazen.</p>
<p>Her take on the experience?</p>
<p>&#8220;Amazing,&#8221; said Vermazen, whose last name was Brown at the time, given how Bartz handled it herself&#8211;driving 30 minutes to Vermazen&#8217;s office&#8211;in a very straightforward way that made the pain of the firing easier.</p>
<p>In other words, a kinder, classier Donald Trump &#8220;Apprentice&#8221; style, but without the cameras and bad hair.</p>
<p>It&#8217;s instructive, given that <a href="http://kara.allthingsd.com/20090223/the-yahoo-management-structure-who-is-in-and-who-is-out/">Bartz is likely to have to give several big Yahoo execs the heave-ho</a> in the days ahead as she unveils her new management structure soon.</p>
<p>(By the way, though big change is a-coming, Yahoo sources said that Bartz will not be making a noisy announcement about her reorganization. Instead, she apparently will just do it&#8211;letting the internal memos leak, presumably&#8211;and move on to &#8220;putting some points on the board&#8221; before talking publicly.)</p>
<p>In any case, here&#8217;s Vermazen&#8217;s email, which she said I could post. She sent it to me after some pieces I did about Bartz&#8217;s take-charge style (also, you can see the now-retired<a href="http://marionvermazen.blogs.com/"> Vermazen&#8217;s blog here</a>):</p>
<blockquote><p>This all sounds very familiar. 20+ years ago I was in the service organization at Sun when Bartz took over. In a staff meeting of the Service directors, she said that if we didn&#8217;t get our act together we&#8217;d be gone. I was in  way over my head and a couple of weeks later she came to my office for a meeting with me and told me that I was being replaced. She said they weren&#8217;t going to take me out and shoot me, but that I would no longer be managing the software support group. I have enormous respect for her that she told me this to my face in my office. Most executives would have had HR do it or whatever. She is an amazing person.&#8221;</p></blockquote>
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		<title>"Hurricane Carol" Bartz Could Announce a Major Yahoo Management Reorg Next Week</title>
		<link>http://kara.allthingsd.com/20090220/hurricane-carol-bartz-could-announce-major-yahoo-management-reorg-next-week/</link>
		<comments>http://kara.allthingsd.com/20090220/hurricane-carol-bartz-could-announce-major-yahoo-management-reorg-next-week/#comments</comments>
		<pubDate>Sat, 21 Feb 2009 05:39:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Heidi Klum]]></category>
		<category><![CDATA[Hurricane Carol]]></category>
		<category><![CDATA[Jeff Dossett]]></category>
		<category><![CDATA[Jeff McCombs]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[memo]]></category>
		<category><![CDATA[reorg]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[Sue Decker]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=10094</guid>
		<description><![CDATA[Several sources inside and outside Yahoo told BoomTown that new Yahoo CEO, Carol Bartz--whom some Yahoos have dubbed "Hurricane Carol"--could be ready to announce a major reorganization of its management structure as early as next week, most likely on Wednesday.

While that shift could be pushed out a week or two or rolled out in pieces, Yahoo execs are nervously awaiting the moves by Bartz to put a new regime in place in order to more easily power through a massive reset of the troubled company.

While many top execs are very much in the dark about what Bartz will do, most expect her to severely roll back a variety of previous reorganizations in favor of a more accountable C-level-style set-up, with execs like a COO, CTO and a new, more powerful CMO (who will also head PR), all reporting to her.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/01/090114_carolbartzb.jpg"><img src="http://kara.allthingsd.com/files/2009/01/090114_carolbartzb-200x300.jpg" alt="" title="090114_carolbartzb" width="200" height="300" class="alignright size-medium wp-image-8649" /></a></p>
<p>Several sources inside and outside Yahoo told BoomTown that new Yahoo CEO Carol Bartz could be ready to announce a major reorganization of its management structure as early as next week, most likely on Wednesday.</p>
<p>While that shift could be pushed out a week or two or rolled out in pieces, Yahoo (YHOO) execs are nervously awaiting the moves by Bartz to put a new regime in place in order to more easily power through a massive reset of the troubled company.</p>
<p>Interestingly, many top execs are very much in the dark about what Bartz will do since she manages very close to the vest, mostly moving around Yahoo with only her longtime executive assistant in tow.</p>
<p>Thankfully, she also loves to write detailed memos to the staff, and she signaled the &#8220;big week&#8221; ahead in one Boomtown just obtained <a href="http://kara.allthingsd.com/20090220/carol-bartz-friday-memos-chick-flicks-the-need-for-speed-and-wow-also-here-comes-the-rerorg/">(see here)</a> that was sent out today.</p>
<p>Those are code words for reorg, according to many sources I spoke to, coming after Bartz has spent a lot of time visiting many parts of Yahoo and <a href="http://kara.allthingsd.com/20090210/bartz-holds-first-exec-offsite-as-the-yahoos-turn-and-twist-in-the-wind/">conducting a whirlwind of meetings with execs</a>.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/project_runway.jpg"><img src="http://kara.allthingsd.com/files/2009/02/project_runway-209x300.jpg" alt="project_runway" title="project_runway" width="209" height="300" class="alignleft size-medium wp-image-10100" /></a></p>
<p>I will be posting my Heidi-Klum-you&#8217;re-in-and-out predictions of the fate of various execs later this weekend.</p>
<p>But broadly, most expect Bartz to severely roll back a variety of previous reorganizations done by former CEO Jerry Yang and former President Sue Decker.</p>
<p>That will mean many top execs will likely be quite out&#8211;already, Decker&#8217;s chief of staff, Jeff McCombs, has quietly departed the company, several sources said&#8211;while others will be elevated.</p>
<p>Most sources I spoke to who have interfaced with Bartz think she will likely go with a more traditional and more accountable structure like the one she employed while rehauling Autodesk (ADSK), the computer-aided design software company she once headed, rather than the <a href="http://kara.allthingsd.com/20090209/will-tough-talking-bartz-reorg-yahoo-soon-and-finally-blue-pill-the-matrix/">matrix-tangled Yahoo</a>.</p>
<p>A change in how Yahoo makes media, which <a href="http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/">I wrote about today</a> and was approved by Bartz, is a classic globally-centered development organization. (By the way, a significant reorg of the media organization, headed by Jeff Dossett, is also set for next week, said sources.)</p>
<p>Thus, most expect Bartz to do a C-level-style set-up, with execs like a COO, CTO and a new, more powerful CMO (who will also head PR), all reporting to her. </p>
<p><a href="http://kara.allthingsd.com/files/2009/02/235px-carol_in_rhode_island.jpg"><img src="http://kara.allthingsd.com/files/2009/02/235px-carol_in_rhode_island.jpg" alt="235px-carol_in_rhode_island" title="235px-carol_in_rhode_island" width="235" height="213" class="alignright size-full wp-image-10099" /></a></p>
<p>In addition, several suggested she might also junk a recent reorg that split the world into four regions. Instead, one exec could head the U.S., where most of Yahoo&#8217;s current business is, and one head international efforts.</p>
<p>Whatever happens, it&#8217;s clear that <a href="http://en.wikipedia.org/wiki/Hurricane_Carol">&#8220;Hurricane Carol&#8221;</a>&#8211;a nickname she has been given by some employees in admiration&#8211;is getting ready to blow right through Yahoo.</p>
<p>Batten down the hatches&#8211;more to come&#8230; </p>
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		<title>Bartz Holds First Exec Offsite, as the Yahoos Turn (and Twist in the Wind)!</title>
		<link>http://kara.allthingsd.com/20090210/bartz-holds-first-exec-offsite-as-the-yahoos-turn-and-twist-in-the-wind/</link>
		<comments>http://kara.allthingsd.com/20090210/bartz-holds-first-exec-offsite-as-the-yahoos-turn-and-twist-in-the-wind/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 01:27:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Judy Flores]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[offsite]]></category>
		<category><![CDATA[reorganization]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Sunnyvale]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9585</guid>
		<description><![CDATA[Today, Yahoo CEO Carol Bartz has convened a two-day offsite of its managers, to bring them all together to talk about the company.

Aside from a colorful all-hands meeting she has held with the whole company, the gathering is Bartz's first major one of its top execs, sources said, and is being held on Yahoo's campus in Sunnyvale.

Sources said they believe Bartz has prepared an organizational structure that she will unveil soon, but has not told Yahoo's senior staff what will be shifted, what will be consolidated and what will perhaps be cut.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/02/bartzhen-300x227.jpg" alt="" title="bartzhen" width="270" height="200" class="alignright size-medium wp-image-12304" /></p>
<p>Today, Yahoo CEO Carol Bartz has convened a two-day offsite of its managers, to bring them all together to talk about the company.</p>
<p>Aside from a colorful all-hands meeting she held with the whole company, the gathering is Bartz&#8217;s first major one of its top execs, sources said, and is being held on Yahoo&#8217;s campus in Sunnyvale.</p>
<p>Sources said they believe Bartz has prepared an organizational structure that she will unveil soon, but has not told Yahoo&#8217;s senior staff what will be shifted, what will be consolidated and what will perhaps be cut.</p>
<p>Her close-to-the-vest style so far, especially about her reorganization, is what has Yahoo (YHOO) execs on edge, given it is clear to those who have spoken to her that change is surely coming.</p>
<p>Several people inside and outside the company who have spoken with her said she has indicated that Yahoo is still overstaffed and needs to get leaner and meaner, while others said she has expressed concern about the complex decision-making process.</p>
<p>Today&#8217;s offsite with top staff is a shift from Bartz&#8217;s getting-to-know-&#8217;Hoo efforts since she got to Yahoo a month ago, which have largely been her meeting execs one-on-one or dropping into various staff meetings and, from all reports I have gotten so far, asking <em>very</em> pointed questions.</p>
<p>So far, it has been Bartz flying solo, with no entourage or staff, except for her executive assistant, Judy Flores, who came with Bartz from Autodesk.</p>
<p>&#8220;Wherever Carol goes, Judy goes,&#8221; said one exec. &#8220;But that&#8217;s it.&#8221;</p>
<p>And as she goes, Bartz has let loose with a lot of questions.</p>
<p>&#8220;She is asking the right ones, although the tone is much more tough than employees are used to,&#8221; said one Yahoo exec.</p>
<p>That&#8217;s the polite version, of course, with some at Yahoo reeling from Bartz&#8217;s laser-gun queries and some thrilled that those kinds of tough questions are finally being asked out loud.</p>
<p>&#8220;She doesn&#8217;t seem to know the current state of the Internet business that well, but she does know how to whip a company into shape,&#8221; said another exec. &#8220;It can be a little disconcerting for those Web heads at the company to get that kind of scrutiny.&#8221;</p>
<p>At a <a href="http://kara.allthingsd.com/20090209/will-tough-talking-bartz-reorg-yahoo-soon-and-finally-blue-pill-the-matrix/">recent smaller meeting of top execs</a>, for example, Bartz went around the table and asked what each did, making comments as it went on.</p>
<p>Two execs were a &#8220;two-in-one box,&#8221; meaning they did the same thing, to her mind. And she had to get well around the room until she could find someone who made some dough. &#8220;Finally, revenue,&#8221; Bartz reportedly joked.</p>
<p>Bartz has already displayed that no-holds-barred style in public, tsk-tsking those who give Yahoo unsolicited advice and offering bounties for those employees who leak info.</p>
<p>(BoomTown&#8217;s personal favorite from the Bartz repertoire so far: &#8220;This is not a company that needs to be pulled apart and left for the chickens.&#8221;)</p>
<p>Pulling apart Yahoo internally and remaking it is another story. That&#8217;s why the company is practically humming with gossip about what will happen to a variety of execs&#8211;especially those close to the former regime of co-founder and CEO Jerry Yang and President Sue Decker.</p>
<p>More on the possible management shifts later&#8230;</p>
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		<title>Yahoo's Decker Resigned With Class&#8211;Now Chairman Bostock Should Exit Stage Right Too</title>
		<link>http://kara.allthingsd.com/20090114/yahoos-decker-resigned-with-class-now-chairman-bostock-should-exit-stage-right-too/</link>
		<comments>http://kara.allthingsd.com/20090114/yahoos-decker-resigned-with-class-now-chairman-bostock-should-exit-stage-right-too/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 13:28:43 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Yahoo]]></category>
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		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[board]]></category>
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		<category><![CDATA[chairman]]></category>
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		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Roy Bostock]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[Terry Semel]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=8564</guid>
		<description><![CDATA[It took a lot of guts for Yahoo President Sue Decker to resign immediately yesterday and without the usual polite waiting period that happens in most major corporate management shifts.

In doing so, Decker left new CEO Carol Bartz with the cleanest slate she could.

It would be nice, then, if the man who was also just as, if not much more, responsible for the disaster that has been Yahoo for too long--Chairman Roy Bostock--would take a clue from Decker and outgoing CEO Jerry Yang and head out the door too.]]></description>
			<content:encoded><![CDATA[<p>Perhaps it was no surprise, given that she wanted to be Yahoo CEO and did not get the job.</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/303125314_kzbs3-m.jpg"><img src="http://kara.allthingsd.com/files/2008/09/303125314_kzbs3-m-300x199.jpg" alt="" title="303125314_kzbs3-m" width="250" height="150" class="alignright size-medium wp-image-4494" /></a></p>
<p>But it took a lot of guts for Yahoo President Sue Decker (pictured here) to resign immediately yesterday and without the usual polite waiting period that happens in most major corporate management shifts.</p>
<p>I am guessing Decker clearly knew that investor ire over her leadership and that of her boss, Yahoo CEO Jerry Yang, had made the duo radioactive. Yang had already said goodbye in November and now it was her turn.</p>
<p>It was an important move for Yahoo (YHOO), since questions of Decker&#8217;s continued presence would have definitely dragged down any excitement to be had about the <a href="http://kara.allthingsd.com/20090113/yahoo-confirms-bartz-pick-as-ceo-the-official-blather-oops-press-release/">announcement of new Yahoo CEO Carol Bartz</a>. </p>
<p>So, Decker&#8211;who has always been a clear-thinking analytical type more than a gut executive&#8211;made both the logical and emotional decision to leave the company she has worked at for nine years.</p>
<p>And, more importantly, to leave Bartz with the cleanest slate she possibly could.</p>
<p>Whatever you think of Decker&#8217;s leadership, it was a class move on her part and one that BoomTown admires, especially since it was probably very hard for such a rigorous person to walk away without leaving behind a success.</p>
<p>It would be nice, then, if the man who was also just as&#8211;if not much more&#8211;responsible for the disaster that has been Yahoo for too long would take a clue from Decker and Yang and head out too.</p>
<p><a href="http://kara.allthingsd.com/files/2008/12/roy-bostock.jpg"><img src="http://kara.allthingsd.com/files/2008/12/roy-bostock.jpg" alt="" title="roy-bostock" width="234" height="281" class="alignleft size-medium wp-image-7296" /></a></p>
<p>That would be Yahoo Chairman Roy Bostock (pictured here), the leader who has largely escaped blame that has been massively heaped on both Yang and Decker.</p>
<p>But it was Bostock who was part of the supposed revival of Yahoo, who was a key player in the disastrous negotiations with Microsoft (MSFT) over its takeover attempt and who was has been pulling many of the key strings the entire time.</p>
<p>Thus, he needs to go too, because at this point, Yahoo has to declare that accountability matters and that it starts at the tippy-top.</p>
<p>Major investors certainly would not mind. &#8220;Everything he has promised has gone the other way,&#8221; said one about his encounters with Bostock. &#8220;I just don&#8217;t believe him anymore.&#8221;</p>
<p>Said a former Yahoo exec, echoing the sentiment of many I have talked to over the past weeks: &#8220;Jerry and Sue should be the ones to take responsibility for Yahoo&#8217;s decline, but Roy was right next to them all the way.&#8221;</p>
<p>So, while many could aim at Yang and Decker (or perhaps even former CEO Terry Semel) or the distraction of the Microsoft bid earlier in 2008 or now, the weakness in the economy for Yahoo&#8217;s woes, since he has been chairman, Bostock is just as responsible as anyone at at the top of Yahoo.</p>
<p>Yahoo shares have been cut in half since he took over as chairman a year ago, back to where they were when he joined the board in 2003.</p>
<p>You could also point to Yahoo&#8217;s morale crisis or the exodus of key talent or the declines in its key businesses or the company&#8217;s general lack of momentum as very solid reasons for kicking Bostock to the curb for taking so long to do anything about it.</p>
<p>BoomTown will not even bring up the $31 per share offer from Microsoft that Yahoo spurned, although <a href="http://kara.allthingsd.com/20080801/liveblogging-yahoo-annual-meeting-bostock-defends-microsoft-dealmaking-or-lack-thereof/">Bostock never seems to tire of highhandedly laying all the blame</a> for the mess at Microsoft&#8217;s feet alone.</p>
<p>While the departure of Bostock would probably be enough, I would say a lot of the longtime members of the board should also probably contemplate moving on, to make way for some fresh eyes on the board and to free Bartz to do what she wants without their meddling.</p>
<p>Given that several directors also wanted the CEO job, according to sources, the board will likely continue to be more bothersome than helpful.</p>
<p>While not the boldest pick by this largely ineffectual and slow-moving board, it has finally made a definitive move by picking Bartz and should now get well out of the way.</p>
<p><a href="http://kara.allthingsd.com/files/2009/01/exit.jpg"><img src="http://kara.allthingsd.com/files/2009/01/exit-228x300.jpg" alt="" title="exit" width="228" height="300" class="alignright size-medium wp-image-8589" /></a></p>
<p>Because, unlike the Yahoo directors, Bartz cannot really be judged yet, and one must give her the benefit of the doubt and let her try to fix Yahoo in her own way.</p>
<p>She certainly has the experience as a seasoned tech veteran, from 14 years at Autodesk (ADSK), and she also has the goodwill of Silicon Valley.</p>
<p>Left to hire her own team and take advantage of the massive amount of talent that still miraculously exists at Yahoo, Bartz has every chance of reviving a company ripe with great assets.</p>
<p>That is, if Bostock&#8211;who led the search to hire her&#8211;would give her a truly great gift of the cleanest slate possible for Yahoo, by bidding her farewell and godspeed as he heads out the door.</p>
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		<title>The Past Is Prologue: Carol Bartz and Autodesk in 1992=Yahoo Now</title>
		<link>http://kara.allthingsd.com/20090114/the-past-is-prologue-carol-bartz-and-autodesk-in-1992yahoo-now/</link>
		<comments>http://kara.allthingsd.com/20090114/the-past-is-prologue-carol-bartz-and-autodesk-in-1992yahoo-now/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 08:30:43 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[Bard Garlinghouse]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[G. Pascal Zachary]]></category>
		<category><![CDATA[hackers]]></category>
		<category><![CDATA[John Walker]]></category>
		<category><![CDATA[Peanut Butter Manifesto]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=8565</guid>
		<description><![CDATA[Here is a story, in full, by the always terrific G. Pascal Zachary, which appeared in The Wall Street Journal in 1992, about the newly hired CEO Carol Bartz and the "theocracy of hackers" at then-wacky Autodesk.

Three guesses about who eventually won that battle, and the first two don't count.

Fast-forward to 2008, with Bartz now taking up the difficult reins of Yahoo, which is a little more behaved than Autodesk was then, but still a handful.

Déjà vu anyone?]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/01/autodesk-logo.jpg"><img src="http://kara.allthingsd.com/files/2009/01/autodesk-logo.jpg" alt="" title="autodesk-logo" width="220" height="220" class="alignright size-medium wp-image-8566" /></a></p>
<p>Here is a story, in full, by the always terrific G. Pascal Zachary, which <a href="http://online.wsj.com/article/SB123187573419078157.html">appeared in The Wall Street Journal in 1992</a>, about the newly hired CEO, Carol Bartz, and the &#8220;theocracy of hackers&#8221; at then-wacky Autodesk.</p>
<p>Three guesses about who eventually won that battle, and the first two don&#8217;t count.</p>
<p>Fast-forward to 2008, with <a href="http://kara.allthingsd.com/20090113/yahoo-confirms-bartz-pick-as-ceo-the-official-blather-oops-press-release/">Bartz now taking up the difficult reins of Yahoo</a> (YHOO), which is a little more behaved than Autodesk (ADSK) was then, but still a handful.</p>
<p>Here&#8217;s one quote from the story about Autodesk that could read as if it were in former exec <a href="http://kara.allthingsd.com/20080627/a-garlinghouse-memorial-boomtown-decodes-the-infamous-peanut-butter-manifesto/">Brad Garlinghouse&#8217;s infamous &#8220;Peanut Butter Manifesto&#8221;</a> about Yahoo: </p>
<p>&#8220;Over time, Autodesk became almost unmanageable. Why? Autodesk was run very democratically. People met. They discussed things. Many flowers bloomed. But nobody harvested.&#8221;</p>
<p>(Although, to be fair, Yahoo co-founder and outgoing CEO Jerry Yang is no where near as odd as Autodesk founder John Walker.)</p>
<p>But my favorite quote from Bartz in the piece, and the most pertinent to Yahoo today, as it still sounds like her motto, after <a href="http://kara.allthingsd.com/20090113/live-blogging-yahoos-bartz-as-ceo-announcement-her-first-words-yahoooo/">listening to her first outing as Yahoo CEO</a> yesterday:</p>
<p>&#8220;I am not coming to Autodesk as a dictator. But I am not a consensus manager in the extreme. I do not believe the best decision is a group grope.&#8221;</p>
<p>Oh dear, because that has been Yahoo&#8217;s favorite management style&#8211;until now.</p>
<p>Here&#8217;s the full&#8211;and very long&#8211;piece:</p>
<p><em>SAUSALITO, Calif.&#8211;When Carol Bartz was named the new chairman and chief executive of Autodesk Inc. last month, the talk focused on her being the first woman outsider ever brought in to run a major high-tech company. But that obscured the larger issue: Whether an unruly clique of programmers at one of America&#8217;s most strangely run big companies will make her its latest managerial victim.</p>
<p>Autodesk? If the name barely registers, you&#8217;re not alone&#8211;even though, remarkably, the London Business School last year calculated that Autodesk was by one measure the most profitable company of the 1980s, based on the school&#8217;s survey of 2,000 public companies world-wide.</p>
<p>Though the world&#8217;s sixth largest PC software company, Autodesk is hardly a household name for a couple of reasons. One is that it dominates a niche: software that allows relatively inexpensive personal computers to produce powerful models for engineers, architects and other professional designers.</p>
<p>The other reason is Autodesk&#8217;s founding genius, John Walker, a reclusive programmer who doesn&#8217;t allow the company to distribute his picture or publish it in its annual report. In a rare interview granted for this article, a prickly Mr. Walker insisted that a reporter sit in front of a video camera, declared that Autodesk claimed a copyright on the ensuing discussion and debated the meaning of each question.</em></p>
<p><span id="more-8565"></span></p>
<p><em>Just as Microsoft Corp., the world&#8217;s largest software supplier, is an extension of the personality of William Gates III, Autodesk is largely a creature of Mr. Walker. Like Mr. Gates, Mr. Walker is superb at identifying computer trends and spreading his vision to the troops. But unlike Mr. Gates, Mr. Walker, 42, never really wanted to run his company. &#8220;I&#8217;m an engineer, I&#8217;m a programmer, I&#8217;m a technologist,&#8221; he says. &#8220;I have no interest in running a large U.S. public company, and I never have. It was a means to an end to accomplish the technological work I wished to achieve.&#8221;</p>
<p>He relinquished the top spot in 1986 to Alvar Green, formerly Autodesk&#8217;s chief financial officer, to return to programming. But the real power still rested with Mr. Walker, Autodesk&#8217;s biggest shareholder, and an elite group of programmers called &#8220;Core,&#8221; who had either helped Mr. Walker found the company in 1982 or led its most important projects.</p>
<p>Core members are contentious, eccentric free-thinkers who have had a way of devouring professional managers. They have often attacked each other and company executives, usually by sending &#8220;flame mail&#8221;&#8211;biting electronic letters. The outbursts sometimes have led to changes, and sometimes brought work to a halt. &#8220;The whole company is a theocracy of hackers,&#8221; says Charles M. Foundyller, president of Daratech Inc., a market research firm in Cambridge, Mass.</p>
<p>A year ago, Mr. Walker issued the ultimate in flame mail, a 44-page letter brutally attacking Mr. Green for allegedly trying to bolster short-term profits by neglecting investment in new products and marketing. Mr. Green later decided to resign, but stayed on until the selection of Ms. Bartz, 43, who formerly ran worldwide field operations for Sun Microsystems Inc.</p>
<p>She is regarded as a canny pick, particularly because she has experience managing rapid growth. She&#8217;s also a tough manager who got her first big promotion at Sun when she convinced top management that she could do a better job than her boss, who was on vacation. &#8220;I am not coming to Autodesk as a dictator,&#8221; she says. &#8220;But I am not a consensus manager in the extreme. I do not believe the best decision is a group grope.&#8221;</p>
<p>That, however, is largely how Autodesk has been managed until now. It was founded by Mr. Walker and a dozen programmer pals just as International Business Machines Corp. revolutionized the computer industry with its original PC. Mr. Walker saw Autodesk as a diversified supplier of PC software with a can&#8217;t-miss future. &#8220;We should consider ourselves extremely lucky to be in this business at this time in history,&#8221; Mr. Walker wrote in 1982, egging on his co-founders. &#8220;I cannot imagine any scenario other than the total collapse of society in which the sales of microcomputer application software will not grow by a factor of 10 in the next five years.&#8221;</p>
<p>Actually, Autodesk&#8217;s own sales did better than that, jumping nearly tenfold to $9.8 million in the fiscal year ending Jan. 31, 1985, only its second full year of operation. Sales reached $100 million, another factor of 10, four years later; for the year ended Jan. 31, it earned $57.8 million on revenues of $284.9 million.</p>
<p>Mr. Walker didn&#8217;t invent the program that drove all this phenomenal success. Instead, Autodesk&#8217;s hit product proved to be a computer-aided-design (CAD) program that Mr. Walker purchased from an outside programmer named Michael Riddle. The program, which became AutoCad, did for designers of buildings, interiors and machines what VisiCalc&#8217;s spreadsheet did for the accountant: It made the personal computer an essential tool, where once pencil and paper reigned.</p>
<p>Mr. Walker quickly grasped the promise of AutoCad when Mr. Riddle gave him a presentation in 1982. &#8220;When I showed him the program, he was quiet for 45 minutes. It was the first time he&#8217;s ever been quiet with me,&#8221; says Mr. Riddle. Then, &#8220;he says, &#8216;You&#8217;ve got a fortune here.&#8217;&#8221; Before long, Autodesk dropped virtually all of its other work to concentrate on AutoCad. The program, which now sells for about $3,500, was a runaway success, cutting deeply into the sales of computer companies that blended software and hardware into systems that might cost 10 times the price of a PC with AutoCad, and yet afford only somewhat better performance.</p>
<p>While established CAD leaders ignored the threat from the PC, Autodesk began to entrench itself with customers. The company signed up dealers by the hundreds; many were architects and draftsmen themselves who sold it to their colleagues. And Mr. Walker created an AutoCad language so that consultants or customers could take the program and modify it to handle specific tasks. Today, thousands of AutoCad applications exist.</p>
<p>Mr. Walker gave Mr. Riddle an extraordinarily generous royalty agreement that eventually amounted to more than $10 million. The payment may be a record for an outside programmer in the PC business, but Mr. Walker has always operated by a different set of rules. He doesn&#8217;t care a whit about office decorum or hierarchy, so Autodesk was always casual and libertarian, even by techie standards.</p>
<p>&#8220;I realized this was a different place when at my first staff meeting, I was licked by a dog,&#8221; says one manager. But within this unstructured setting, Mr. Walker for the first four years ruled by charisma, relentless memo writing and sheer force of will.</p>
<p>Mr. Walker has unusual interests, which he imposed on Autodesk. When he grew intrigued with outer space, Autodesk invested in a company that salvages used fuel tanks from the Space Shuttle with the idea of sending them back into orbit, carrying the concept of recycling about as far as it can go. When he grew enamored of cellular automata and chaos theory, arcane fields at the intersection of computing, mathematics and biology, the company released a family of products based on those concepts that are essentially video games for brainy adults.</p>
<p>While Mr. Walker is intensely private about his personal life, he has had no qualms about airing Autodesk&#8217;s dirty laundry&#8211;or effusively describing his technical ideas. He published a book containing scores of confidential Autodesk memos, many written by himself. And he once unsuccessfully tried to interest journalist Hunter Thompson in chronicling the company&#8217;s rise. An obsessive writer who often revises a memo dozens of times before releasing it, he also has written a manuscript for a diet book, based on his experience of losing (and keeping off) about 100 pounds.</p>
<p>He is prone to making unexpected pronouncements. In a rare public appearance in March, Mr. Walker interrupted the description of a new product with this observation: &#8220;We are living on a small blue sphere in an endless black void.&#8221;</p>
<p>Besides programming, Mr. Walker wrote press releases and ad copy and even pitched the product at trade shows in the company&#8217;s early years. But wearing so many hats frayed his nerves. He began to show increasing impatience with co-workers. &#8220;The only way he knows how to deal with people is to bluster,&#8221; says Mr. Riddle, who argued with him about the technical direction of AutoCad.</p>
<p>These fits of impatience dove-tailed with Mr. Walker&#8217;s continuing suspicion of professional managers, shared by other members of Core. In early 1986, he forced out John G. Ford Jr., the vice president for marketing and sales, who built the dealer network that many observers say is still Autodesk&#8217;s most valuable asset. Neither Mr. Walker nor Mr. Ford will comment.</p>
<p>Despite Mr. Walker&#8217;s rough edges, employees were, and still are, drawn to him the way kids admire the baddest boy in class. He &#8220;is the cult hero of Autodesk,&#8221; says Joe Oakey, who directs the company&#8217;s charitable foundation. &#8220;He could stand up before a company meeting and say &#8216;I hate you,&#8217; and everyone would cheer.&#8221;</p>
<p>It was also in 1986 that Mr. Walker tired of management and handed daily responsibilities to Mr. Green. Two years later, he resigned as chairman to devote himself fully to writing software from his nearby home. But he still held a huge stake in the company. (He currently owns 869,000 shares&#8211;less than 4% of the shares outstanding, but still worth more than $30 million.)</p>
<p>Mr. Green was ill-suited to ride herd on the rambunctious Core. Trained in finance, Mr. Green didn&#8217;t even keep a computer on his desk, so he missed the electronic chatter that went on behind his back. When he needed to send an electronic message&#8211;the preferred means of discourse at Autodesk&#8211;he asked his secretary to do it.</p>
<p>Meanwhile, disputes kept breaking out among programmers and managers, usually about the technical direction of the company. &#8220;Over time, Autodesk became almost unmanageable,&#8221; says Mr. Foundyller, the analyst. &#8220;Why? Autodesk was run very democratically. People met. They discussed things. Many flowers bloomed. But nobody harvested.&#8221;</p>
<p>Sometimes, the paralysis was relatively innocuous, as when employees voted to delay the company&#8217;s move into a new office complex because they preferred an alternative site opposed by management. Other times, disagreements led to debates over how to lessen the company&#8217;s dependence on its AutoCad cash-cow&#8211;or even whether the company should try to diversify. The need for consensus led to many organizational quirks. Last year, for instance, the critical AutoCad division was assigned two general managers&#8211;one from the business side and one from Core&#8211;because neither was believed to have the experience to run it alone. Ms. Bartz has already changed that, appointing a new head of the division to whom the former co-general managers report.</p>
<p>The most bitter disputes arose between programmers and the company&#8217;s marketing and sales executives. &#8220;A tremendous schism&#8221; has existed for years between the two sides, says Mark Macgillivray, who has consulted for Autodesk on marketing issues. Core members and other programmers have simply refused to work on certain new products because they found them boring. Sometimes these are products that customers are clamoring for, such as a more memory-efficient version of AutoCad, which &#8220;the techies fought us tooth and nail on,&#8221; recalls one marketing executive.</p>
<p>At many software companies, a product manager balances the interests of sales, which wants to satisfy customer demand for certain product features, and the interests of engineers, who push certain features because they are possible. At Autodesk, when products were being conceived &#8220;it became very difficult to get features agreed to,&#8221; says Tim Cox, who was a product manager for two years until departing last November. &#8220;The problem we kept running into&#8211;everything needed to be the programming group&#8217;s idea.&#8221;</p>
<p>Indeed, opposing Core was tantamount to &#8220;attempting to butcher the sacred cow,&#8221; says Roger Clay, who left Autodesk last year to form a software company.</p>
<p>For a long time, the financial results didn&#8217;t reflect the conflict. From 1986 to 1990, net income nearly quintupled and sales jumped more than five-fold. But in the fourth quarter of fiscal 1991 ended Jan. 31, earnings fell about 25 percent below expectations on an unexpected slowdown in growth. The stock fell 22% in a single day. Financial analysts blamed Mr. Green for not keeping them informed, and Mr. Walker blamed him, too&#8211;for catering too much to analysts. He asserted that Mr. Green kept profit margins high at the expense of much-needed investments in new products and marketing, which &#8220;is how a company dies from making too much money,&#8221; he said in his memorable broadside in April 1991, entitled &#8220;The Final Days.&#8221;</p>
<p>Writing from his new home in Neuchatel, Switzerland, where he had recently moved to find more seclusion, Mr. Walker observed that it pained him &#8220;watching Autodesk squander everything I&#8217;ve been working 16 hours a day for since 1982.&#8221; He accused Mr. Green of &#8220;taking his marching orders from the accounting rules rather than the real world&#8221; and said he &#8220;was so appalled by what I heard at one management meeting that I vowed never to attend another management meeting and I never have.&#8221;</p>
<p>The memo was regarded as overwrought by some of Mr. Walker&#8217;s own Core associates. &#8220;That letter caused me a lot of pain to read,&#8221; says Gregory P. Lutz, one of two Core programmers on the board of directors. &#8220;He was right about a lot of things and I hadn&#8217;t done anything about it. But I thought some of it was unfair and a little exaggerated.&#8221;</p>
<p>Moreover, the broadside didn&#8217;t mention that Mr. Walker himself had left the company and picked Mr. Green as his successor. &#8220;When somebody like Mr. Walker isn&#8217;t there, it leaves a vacuum,&#8221; observes Microsoft&#8217;s chief, Mr. Gates. &#8220;People are free to do what they want. It&#8217;s just a damn shame that he hasn&#8217;t chosen to stay in management or even within the mainstream of software development at the company.&#8221;</p>
<p>But Mr. Walker&#8217;s pungent analysis (termed &#8220;just brilliant&#8221; by Mr. Gates) succeeded in getting everyone&#8217;s attention at Autodesk. &#8220;It was like when you fire a shotgun in an aviary,&#8221; recalls Mr. Walker of the letter&#8217;s effect. &#8220;It caused everybody to say: What is our strategy? What are we doing out there?&#8221;</p>
<p>Mr. Green dutifully decided to do most of what Mr. Walker wanted: invest more in marketing and advertising of new products Mr. Walker said were being &#8220;abandoned&#8221; after introduction; push harder on a new version of AutoCad for Windows, Microsoft&#8217;s emerging standard for controlling PC software; and back forays into new areas such as software tools for do-it-yourself designers and scientists. But Mr. Walker&#8217;s attack destroyed the credibility of Mr. Green, who in October disclosed plans to resign as chairman and chief executive.</p>
<p>Mr. Green defends his record and downplays Mr. Walker&#8217;s memo as a factor in his demise, saying he intended for some time to step down. But he adds that Mr. Walker &#8220;perpetually&#8221; criticized him. &#8220;To a great degree, he was right,&#8221; Mr. Green says of Mr. Walker&#8217;s memo, adding that &#8220;John&#8217;s batting average is pretty high&#8221; when it comes to picking strategies.</p>
<p>Mr. Green protests that it never was clear to anyone how best to diversify Autodesk&#8217;s revenue. He concedes that he approved the company&#8217;s issuance of an extraordinary $1.50 a share special dividend because retained profits were mounting so rapidly. &#8220;We were asked by people, &#8216;Don&#8217;t you have anything better to do with your cash,&#8217;&#8221; recalls Mr. Green. &#8220;Well, no we didn&#8217;t.&#8221;</p>
<p>To get a closer look at operations&#8211;and to help select a new chief executive&#8211;Mr. Walker invited himself back to Autodesk this year for three months as &#8220;manager of technology.&#8221;</p>
<p>The timing of Ms. Bartz&#8217;s ascension to the top job appears auspicious. There are signs that managers and programmers are starting to cooperate better. In March, for instance, Core and other AutoCad development teams for the first time agreed to compile a single to-do list required to complete the next version, which is due out by midyear. The list, which used to be kept in the heads of various developers, consists of 7,000 items. Each is assigned a completion deadline and the name of a person responsible for it.</p>
<p>Moreover, new products are starting to flow. In March, the company removed one monkey from its back by shipping its first Windows version of AutoCad. Autodesk also introduced its first scientific product in March, a program called HyperChem that allows chemists to create molecular models. The scientific market is &#8220;the hidden iceberg in software,&#8221; says Joel Voelz, the product manager. All together, Autodesk expects to release 25 new products in the fiscal year ending next Jan. 31.</p>
<p>&#8220;Very few public companies have been encouraged to report disappointing short-term results to make the investments that are necessary to adapt to a changing market,&#8221; Mr. Walker says. &#8220;Autodesk had that problem. Autodesk doesn&#8217;t have that problem any more.&#8221;</p>
<p>Indeed, last week, Autodesk reported that first-quarter profit fell 41%, citing heavy investment in new products. But investors seem willing to give Autodesk some time: The stock, which is trading at about half of its year-ago all-time high, went up on the news.</p>
<p>Another point in Ms. Bartz&#8217;s favor: Mr. Walker seems content for the moment. He returned to Switzerland on April 16, but not before pledging his &#8220;total and unqualified&#8221; support for Ms. Bartz and promising that neither he nor other Core members will &#8220;step in and prevent change at the last minute,&#8221; as has occurred in the past.</p>
<p>&#8220;It seems as if John and I are having a love-in,&#8221; says Ms. Bartz. But she also pointedly notes that Mr. Walker is so talented, &#8220;he could have many careers,&#8221; even one as a writer. &#8220;I admire John&#8217;s amazing writing skills,&#8221; she says.</em></p>
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		<title>Liveblogging Yahoo's Bartz as CEO Announcement: Her First Words? "Yahoooo!" and "Friggin'"</title>
		<link>http://kara.allthingsd.com/20090113/live-blogging-yahoos-bartz-as-ceo-announcement-her-first-words-yahoooo/</link>
		<comments>http://kara.allthingsd.com/20090113/live-blogging-yahoos-bartz-as-ceo-announcement-her-first-words-yahoooo/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 22:43:12 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[Carol Bartz]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[friggin']]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[Maximus]]></category>
		<category><![CDATA[Roy Bostock]]></category>
		<category><![CDATA[Sue Decker]]></category>
		<category><![CDATA[The Gladiator]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=8529</guid>
		<description><![CDATA[Oh, BoomTown really likes Carol Bartz as Yahoo CEO already. 

In Yahoo's conference call today, she has sternly lectured everyone to give Yahoo some "friggin' breathing room" and noted that the company "frankly, could use a little management."

The latter is stating the very obvious, but we like hearing it anyway, and she sounds like she is running the show already.

It's like watching a digital version of "The Gladiator"!

Here is Boomtown's live blog of the Yahoo call, starring Carol Bartz as its new CEO.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/01/gladiator-2.jpg"><img src="http://kara.allthingsd.com/files/2009/01/gladiator-2-300x259.jpg" alt="" title="gladiator-2" width="250" height="200" class="alignright size-medium wp-image-8538" /></a></p>
<p>Oh, BoomTown really likes Carol Bartz as Yahoo CEO already. </p>
<p>In Yahoo&#8217;s conference call this afternoon, she lectured everyone sternly to give Yahoo some &#8220;friggin&#8217; breathing room&#8221; and also noted that the company &#8220;frankly, could use a little management.&#8221;</p>
<p>The latter is stating the very obvious, but we like hearing it anyway, and Bartz sounds like she is running the show from the get-go.</p>
<p>It&#8217;s like watching a digital version of &#8220;The Gladiator&#8221;!</p>
<p>So, here is Boomtown&#8217;s live blog of the Yahoo (YHOO) call, starring <a href="http://kara.allthingsd.com/20090113/yahoo-confirms-bartz-pick-as-ceo-the-official-blather-oops-press-release/">Carol Bartz as its new CEO</a>:</p>
<p><strong>2:35 pm PST:</strong></p>
<p>The conference call started with Yahoo Chairman Roy Bostock, who stumbled at first and called Bartz &#8220;Carl&#8221;&#8211;Icahn on the brain?&#8211;before recovering and waxing effusively about the new Yahoo CEO and former Autodesk (ADSK) head.</p>
<p>He also thanked outgoing Yahoo CEO Jerry Yang and President Sue Decker, who is also resigning, it was announced earlier today. They are not present, it seems.</p>
<p>Frankly, Bostock is the one who should also be on his way out the door, given that he has also presided over Yahoo&#8217;s huge decline in market share and its myriad stumbles. </p>
<p><strong>2:41 pm PST:</strong></p>
<p>Bartz&#8217;s first word as CEO, <em>of course</em>: Yahoo!</p>
<p>But Bartz crisply took the bull by the horns at the start and said she will &#8220;seize the opportunity.&#8221; She sounded kind of scary, but in a good way.</p>
<p>She then laid out her many choices&#8211;<a href="http://kara.allthingsd.com/20090113/is-microsoft-search-deal-with-yahoo-ticked-and-tied/">search deal</a>, etc.&#8211;but no decisions yet, you impatient curs!</p>
<p>And she calls herself a &#8220;straight shooter&#8221; in a really straight-shooter tone. </p>
<p>&#8220;My focus is on turning the company around,&#8221; she said flatly.</p>
<p>Oh, <em>that</em>. But, to be honest, it&#8217;s the best idea I have heard from Yahoo all year.</p>
<p><strong>2:45 pm PST:</strong></p>
<p>The floor is open for questions.</p>
<p>The first is about how she was approached and how she looks at Yahoo&#8217;s business.</p>
<p>December, she was intrigued, blah, blah.</p>
<p>Bartz then sharply raised the game, noting that Yahoo and its assets &#8220;frankly, could use a little management.&#8221;</p>
<p>Ouch, Jerry and Sue. A slapfest from the get-go!</p>
<p>She also thinks it &#8220;nonsense&#8221; to think that Yahoo was not feeling great about itself. In other words, shape up, Yahoo!</p>
<p>Bartz uses the word &#8220;nonsense&#8221; in that <em>end-of-discussion</em> way, like someone who has kids and knows a thing or two about nonsense.</p>
<p>End of discussion?</p>
<p>Not until she answers another question about Yahoo&#8217;s situation by noting that the company needs some &#8220;friggin&#8217; breathing room&#8221; and that it&#8217;s time for all those outside the company who are endlessly yammering about what Yahoo needs to do, to shut their pie holes.</p>
<p><em>Uh-oh</em>. Carol is <em>not</em> going to like pie-hole-yammering-about-Yahoo-obsessively HQ, also known as BoomTown. </p>
<p>I briefly consider a new career in real estate, before deciding to stay on the Yahoo CEO-stalking beat until she gives in. </p>
<p>A new challenge! Just when I thought the telenovela was lagging, it heats up with a new twist.</p>
<p>And, from the first call, it&#8217;s clear Bartz is a very new twist&#8211;a tough-talking, take-no-prisoners CEO for a company that needs one desperately.</p>
<p>Of course, Bartz cuts the conference short in about 15 minutes, after just three questions. (She totally did not take mine, which would have been: &#8220;Why, Carol, <em>why</em>?&#8221;)</p>
<p>She noted that she was off to a management meeting, which is much more important than chit-chatting with annoying press and analysts.</p>
<p>Bartz certainly has her work cut out for her, which she seems to be doing at the start with some verve and sassy punch that will hopefully reinvigorate the troubled Yahoo. </p>
<p>As Maximus said: &#8220;I knew a man once who said, &#8216;Death smiles at us all. All a man can do is smile back.&#8217;&#8221;</p>
<p>So far, Bartz sounds like she knows how to smile. </p>
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		<title>Yahoo Confirms Bartz Pick as CEO; No. 2 Exec Decker Out</title>
		<link>http://kara.allthingsd.com/20090113/yahoo-confirms-bartz-pick-as-ceo-the-official-blather-oops-press-release/</link>
		<comments>http://kara.allthingsd.com/20090113/yahoo-confirms-bartz-pick-as-ceo-the-official-blather-oops-press-release/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 22:01:52 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Autodesk]]></category>
		<category><![CDATA[Jerry Yang]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[Roy Bostock]]></category>
		<category><![CDATA[Sue Decker]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=8501</guid>
		<description><![CDATA[As reported by BoomTown and others, Yahoo has officially selected former Autodesk head Carol Bartz as its next CEO, effective immediately.

In related news, Yahoo President Sue Decker is out, as Bartz also joins the board.

Cue the trumpets and fanfare! All hail the conquering Carol!

Well, maybe not, considering the dire straits Yahoo has been in of late.

But you can read all about it in the official release, while I ferret out the real information about what's to come next.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/01/am05buyingguide.jpg"><img src="http://kara.allthingsd.com/files/2009/01/am05buyingguide.jpg" alt="" title="am05buyingguide" width="150" height="153" class="alignright size-medium wp-image-8506" /></a></p>
<p>As <a href="http://kara.allthingsd.com/20090113/bartz-to-be-yahoo-ceo-now-what-next/">reported by BoomTown and others</a>, Yahoo has officially selected former Autodesk (ADSK) head Carol Bartz as its next CEO, effective immediately.</p>
<p>She will also join the Yahoo board.</p>
<p><a href="http://yhoo.client.shareholder.com/press/releasedetail.cfm?ReleaseID=359016">In a press release</a> this afternoon, Yahoo also said President Sue Decker is resigning after an undetermined transition period. She has been at Yahoo almost nine years.</p>
<p>Decker was one of the internal CEO candidates, but she and outgoing Yahoo CEO Jerry Yang have been badly tarnished by Yahoo&#8217;s weak performance of late.</p>
<p>About the Bartz appointment, Yang said in the release: &#8220;I couldn&#8217;t be more pleased with the Board&#8217;s choice of Carol Bartz as CEO and look forward to returning to my former role as Chief Yahoo. I believe Carol is the ideal person to take Yahoo! forward and I will be honored to be a resource to assist her in any way she finds helpful.&#8221;</p>
<p>Carol Bartz said: &#8220;Yahoo! is a powerful global brand with a great collection of assets, strong technology, and enormously talented employees&#8230;.There is no denying that Yahoo! has faced enormous challenges over the last year, but I believe there is now an extraordinary opportunity to create value for our shareholders and new possibilities for our customers, partners and employees. We will seize that opportunity.&#8221;</p>
<p>Cue the trumpets and fanfare! All hail the conquering Carol!</p>
<p>Well, maybe not, considering the dire straits Yahoo is in.</p>
<p>But you can read all about it below, while I ferret out the <em>real</em> information about what&#8217;s to come next.</p>
<p>Here&#8217;s the official Yahoo press release:</p>
<p><em>Carol Bartz Joins Yahoo! as Chief Executive Officer</p>
<p>SUNNYVALE, Calif., Jan 13, 2009 (BUSINESS WIRE) &#8211;</p>
<p>Yahoo! Inc. (NASDAQ:YHOO), a leading global brand and one of the world&#8217;s most trafficked Internet destinations, announced today that Carol Bartz, a veteran technology executive who was most recently Executive Chairman of Autodesk (NASDAQ: ADSK), has been named Chief Executive Officer and a member of the Board of Directors, effective immediately.</p>
<p>Prior to becoming Executive Chairman of Autodesk in 2006, Bartz, 60, led Autodesk as CEO for 14 years, transforming the company into a leader in computer-aided design software. During her tenure as CEO, revenues increased from less than $300 million to more than $1.5 billion, and the company&#8217;s share price increased nearly ten-fold.</p>
<p>In addition to turning around Autodesk, Bartz&#8217;s extensive executive experience includes hands-on responsibility for leading global operations, engineering, sales and marketing organizations for large technology and engineering companies including Sun Microsystems, Digital Equipment Corporation and 3M.</p>
<p>Roy Bostock, Chairman of the Board, said, &#8220;We are very excited to have Carol Bartz leading Yahoo! into its next era of growth. She is the exact combination of seasoned technology executive and savvy leader that the Board was looking for, and we are thrilled to have attracted such a world-class talent to Yahoo!. She is admired in the Valley as well as on Wall Street for her deep management expertise, strong customer orientation, excellent people skills, and firm understanding of the challenges facing our industry. Carol meets all of the criteria we set for the search and is the only person to whom we offered the job. The Board is united in its view that her energetic and decisive leadership style, coupled with a proven track record of driving growth, operational excellence and shareholder value, is exactly what Yahoo! needs to get back on a path toward achieving its full potential.&#8221;</p>
<p>Bostock continued, &#8220;On behalf of the entire Board, I would like to thank Jerry Yang for acceding to our request 18 months ago to step into the CEO role. Jerry&#8217;s unwavering enthusiasm for Yahoo!, his unique perspective on the company, and iconic stature in the industry make him an invaluable resource for the future. We are delighted that he plans to stay actively involved and are deeply grateful for his many contributions to the company&#8217;s development over the years.&#8221;</p>
<p>Carol Bartz said, &#8220;Yahoo! is a powerful global brand with a great collection of assets, strong technology, and enormously talented employees. The Company has accomplished a great deal in its relatively short history and I look forward to working together to take it to the next level. There is no denying that Yahoo! has faced enormous challenges over the last year, but I believe there is now an extraordinary opportunity to create value for our shareholders and new possibilities for our customers, partners and employees. We will seize that opportunity.&#8221;</p>
<p>Jerry Yang said, &#8220;I couldn&#8217;t be more pleased with the Board&#8217;s choice of Carol Bartz as CEO and look forward to returning to my former role as Chief Yahoo. I believe Carol is the ideal person to take Yahoo! forward and I will be honored to be a resource to assist her in any way she finds helpful. I believe Yahoo!&#8217;s best years are still ahead of it. For the past 14 years, I have poured all of my energies into this great company&#8211;and I hope to keep contributing to its success for many years to come.&#8221;</p>
<p>Yahoo! also announced that President Sue Decker has informed the Board that she will resign after remaining with the Company for a transitional period. Bostock said, &#8220;The Board thanks Sue for her service as President, the important contributions she has made to Yahoo!&#8217;s development in a variety of roles over the past 8-1/2 years, and her willingness to work with Carol Bartz to ensure a smooth transition. We respect her decision to move on to other challenges and wish her only the best.&#8221;</p>
<p>Carol Bartz has been the Lead Independent Director of Cisco Systems since 2005 and a director since 1996. She also currently serves on the Board of Directors of Intel Corporation and NetApp. She holds a bachelors degree in Computer Science from the University of Wisconsin.</p>
<p>Conference Call and Webcast Information</p>
<p>Yahoo! will host an analyst conference call to discuss today&#8217;s announcement at 5:30 p.m. Eastern Time today. A live webcast of the conference call can be accessed through the Company&#8217;s Investor Relations website at http://yhoo.client.shareholder.com/index.cfm. The dial-in number for the live conference call is (888) 253-4037. Participants calling from outside the United States may dial (719)867-0591. The passcode 379105 is required to access the call. In addition, an archive of the webcast can be accessed through the same link. An audio replay of the call will be available following the conference call by dialing (888) 348-4629 (Primary) or (719) 884-8882 (International), reservation number: 379105.</em></p>
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		<title>Is a Microsoft Search Deal With Yahoo "Ticked and Tied"?</title>
		<link>http://kara.allthingsd.com/20090113/is-microsoft-search-deal-with-yahoo-ticked-and-tied/</link>
		<comments>http://kara.allthingsd.com/20090113/is-microsoft-search-deal-with-yahoo-ticked-and-tied/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 21:01:50 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=8485</guid>
		<description><![CDATA[Several sources close to Yahoo and Microsoft have told BoomTown that a search partnership deal between the companies is more likely to be signed quickly now that Yahoo has picked former Autodesk CEO Carol Bartz as its next CEO.

Such a deal, which the pair have tried unsuccessfully to strike many times, would be a big boost to Bartz, who is coming into a very difficult turnaround situation at the troubled Internet concern.

Microsoft has a deal ready, but will Bartz sign it?]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/01/big-bow.png"><img src="http://kara.allthingsd.com/files/2009/01/big-bow.png" alt="" title="big-bow" width="200" height="200" class="alignright size-medium wp-image-8489" /></a></p>
<p>Several sources close to Yahoo and Microsoft have told BoomTown that a search partnership deal between the companies is more likely to be signed quickly now that <a href="http://kara.allthingsd.com/20090113/bartz-to-be-yahoo-ceo-now-what-next/">Yahoo has picked former Autodesk (ADSK) CEO Carol Bartz as its next CEO</a>.</p>
<p>Such a deal, which the pair have tried unsuccessfully to strike many times, would be a big boost to Bartz, who is coming into a very difficult turnaround situation at the troubled Internet concern.</p>
<p>Sources close to Microsoft (MSFT) said the company has readied its proposal to be floated to the Yahoo (YHOO) board. And CEO Steve Ballmer has been vocal in recent months about wanting to do a deal quickly.</p>
<p>&#8220;It&#8217;s ticked and tied,&#8221; said one person who has spoken to Microsoft execs of late and who predicted it could be signed as soon as Yahoo&#8217;s earnings report on Jan. 27. </p>
<p>Said another source at the software giant: &#8220;We&#8217;ve just been waiting for management clarity to move.&#8221;</p>
<p>BoomTown could not get further details about the proposal, but it is likely to be similar to past ones Microsoft has offered, with a small payment upfront and a long-term and large amount of guaranteed revenue.</p>
<p>Last June, for example, Microsoft offered Yahoo a hefty payday, as <a href="http://kara.allthingsd.com/20080613/the-full-text-of-microsofts-kevin-johnson-letter/">outlined in a letter from then-Microsoft exec Kevin Johnson</a>.</p>
<p>He said Microsoft would have invested $8 billion in Yahoo at $35 a share, purchased Yahoo&#8217;s search assets for $1 billion and assumed the operations and R&#038;D expense while returning data back to Yahoo for use in its advertising business. The two companies, Johnson noted, would have entered into a long-term search partnership, where Microsoft would have provided &#8220;favorable economics&#8221; to Yahoo search, including a three-year guarantee of higher monetization than Yahoo&#8217;s Panama paid search system currently provides.</p>
<p>While some on the Yahoo board, including Yang, remain on the fence about Yahoo essentially outsourcing its search business to Microsoft in exchange for a big pile of money, this seems to be the company&#8217;s only choice.</p>
<p>Bartz must also weigh in, of course, and she is someone who has more of an affinity for techies and might think Yahoo can continue to compete in what is turning into a pricey arms race in search between Microsoft and Google (GOOG).</p>
<p>In any case, most agree that a union is likelier than not, and is a question of when, not if. </p>
<p>Most importantly, after the failed takeover attempt of Yahoo by Microsoft, aimed at acquiring its search business, the pair have only <a href="http://digitaldaily.allthingsd.com/20090113/huuuuuuuuuuuuuge/">lost more market share to the hugely dominant Google</a>.</p>
<p>Yahoo&#8217;s attempt to strike a search deal with Google collapsed over regulatory concerns. </p>
<p>Given how small the Microsoft-Yahoo search combination is in comparison to Google&#8217;s market share of 72 percent, the two companies are less likely to encounter such difficulties.</p>
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		<title>Bartz to Be Named Yahoo CEO: Now What's Next?</title>
		<link>http://kara.allthingsd.com/20090113/bartz-to-be-yahoo-ceo-now-what-next/</link>
		<comments>http://kara.allthingsd.com/20090113/bartz-to-be-yahoo-ceo-now-what-next/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 18:12:21 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=8447</guid>
		<description><![CDATA[It looks like Carol Bartz will be taking on the thankless role as new Yahoo CEO.

Sources close to the situation told BoomTown--which had first named the former Autodesk CEO the top pick for the top job at the troubled Internet company last week--that Bartz has been approved for the job by the Yahoo board and has accepted it.

The Wall Street Journal is also reporting the move.

But can the experienced tech exec turn Yahoo around?]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/01/carolbartz.jpg"><img src="http://kara.allthingsd.com/files/2009/01/carolbartz-227x300.jpg" alt="" title="carolbartz" width="227" height="300" class="alignright size-medium wp-image-8478" /></a></p>
<p>It looks like Carol Bartz will be taking on the thankless role as new Yahoo CEO.</p>
<p>Sources close to the situation told BoomTown&#8211;which had <a href="http://kara.allthingsd.com/20090107/new-prospect-for-yahoo-ceo-carol-bartz/">first named the former Autodesk CEO the top pick last week</a>&#8211;that Bartz (pictured here) has been approved for the job by the Yahoo board and has accepted it.</p>
<p>The <a href="http://online.wsj.com/article/SB123186912962877807.html?mod=testMod">Wall Street Journal is also reporting the move</a>.</p>
<p>The pick is one of the safest Yahoo (YHOO) could have made, which is typical for it, choosing an experienced and strong public company CEO, but one without a lot of experience in advertising or the Web 2.0 Internet.</p>
<p>Sources close to the CEO search said that the Sunnyvale, Calif.-based company&#8217;s headhunter, Heidrick &#038; Struggles, has told many that Yahoo would also be looking for a strong No. 2 with more Internet and product experience if a CEO with less online background was selected.</p>
<p>Candidates for that position are numerous.</p>
<p>That job is not likely to fall to its current incumbent, Yahoo President Sue Decker, although Bartz could choose to keep Decker, given her experience and depth of knowledge about Yahoo. </p>
<p>But it could be a little odd, too, if Decker stays, since she was also vying for the CEO job and was one of the top internal candidates.</p>
<p>But sources close to the Yahoo board said that many inside and outside the company would have reacted badly to a Decker appointment as CEO, given that she has been No. 2 to outgoing Yahoo CEO and Co-founder Jerry Yang.</p>
<p>The pair have presided over a decline in Yahoo&#8217;s business and an even deeper one of its stock.</p>
<p>Sources who have spoken to Decker said it is more likely she will leave the company, and had stayed this long out of loyalty to Yang.</p>
<p>Most controversially, some are concerned about Bartz&#8217;s possible closeness to Decker and Yang&#8211;Bartz serves on the Cisco (CSCO) board with Yang and the Intel (INTC) board with Decker&#8211;seeing the choice as an attempt by Yang to stay in power at Yahoo.</p>
<p>Yahoo&#8217;s board has also gotten a lot more rebuffs from outside execs than expected for the top spot, because of its major challenges. While rich in assets and online traffic, the company has suffered over the last year from a range of internal and external troubles.</p>
<p>In a <a href="http://kara.allthingsd.com/20090109/like-boomtown-said-bartz-is-tops-on-the-yahoo-ceo-short-list-heres-the-reaction/">reaction piece to the possibility of making Bartz the CEO</a> of Yahoo I posted last week, the reaction was mixed, with some lauding it as an important move to steady the long troubled company, while others called it problematic for the Yahoo leader not to have a deep Web background.</p>
<p>One thing is sure: Bartz does know tech, unlike former CEO Terry Semel, who hailed from Hollywood. And she also knows how to run a company like clockwork, unlike Yang, who&#8211;while inspirational&#8211;has had a rocky tenure and has been considered weak in execution.</p>
<p>With an <a href="http://mediamemo.allthingsd.com/20090113/first-up-for-carol-bartz-deliver-yahoos-miserable-q4-report-card/">upcoming fourth-quarter results report</a> on Jan. 27 likely to be a disaster, Bartz will have a lot on her plate, including working out a much expected search partnership with Microsoft (MSFT) and deciding what to do about the constipated deal to buy Time Warner (TWX) online unit AOL.</p>
<p>And, oh yes, fix Yahoo&#8217;s troubled graphical ad business and weak morale!</p>
<p><a href="http://digitaldaily.allthingsd.com/20090113/jerry-yang-is-out-premium-apparently-already-baked-into-yahoo-stock-price/">Early investor response to Bartz has been muted</a>, at best, despite her solid credentials. </p>
<p>Bartz, 60, is certainly an experienced and very well-regarded tech exec, with the talent to turn things around. She served as chairman, president and CEO for 14 years at the San Rafael, Calif.-based Autodesk, which makes computer-aided design software for engineers.</p>
<p>While there, Bartz presided over huge growth at Autodesk (ADSK), stepping down in April of 2006 to spend more time with her family, and has since served as its executive chairman.</p>
<p>She also put in stints at other big tech companies, including Sun Microsystems (JAVA), Digital Equipment Corporation and 3M (MMM).</p>
<p>According to her <a href="http://usa.autodesk.com/adsk/servlet/item?siteID=123112&#038;id=348263">resume on Autodesk&#8217;s Web site</a>, Bartz holds an honors degree in computer science from the University of Wisconsin.</p>
<p>Bartz is also on the boards of a blue chip list of tech companies and organizations, including Intel, Cisco Systems, NetApp (NTAP), and the Foundation for the National Medals of Science and Technology.</p>
<p>She is also exactly the kind of serious, seasoned public company CEO with tech experience whom <a href="http://kara.allthingsd.com/20081203/yahoo-board-casts-about-for-new-ceo-no-committee-six-criteria-and-aol-merger-ready/">Yahoo&#8217;s board has told investors and others it is looking for</a>, with skills to pull off mergers and think strategically.</p>
<p>But Bartz also was in charge of a more old-school kind of tech company and has less experience in the faster-moving Web environment that prevails now.</p>
<p>Although she toughed it out successfully, Bartz underwent difficult times during the Web 1.0 era, in fact, when investors were worried about Autodesk&#8217;s prospects in the online era.</p>
<p>Most critically, Bartz also has less advertising experience, which is Yahoo&#8217;s principal business.</p>
<p>In addition, Autodesk is half the size of Yahoo.</p>
<p>Nonetheless, she is well-liked in the tech community and has ties to key companies Yahoo must deal with, including Microsoft.</p>
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		<title>As BoomTown Said, Bartz Is Tops on the Yahoo CEO Short List&#8211;Here's the Reaction</title>
		<link>http://kara.allthingsd.com/20090109/like-boomtown-said-bartz-is-tops-on-the-yahoo-ceo-short-list-heres-the-reaction/</link>
		<comments>http://kara.allthingsd.com/20090109/like-boomtown-said-bartz-is-tops-on-the-yahoo-ceo-short-list-heres-the-reaction/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 23:01:55 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<description><![CDATA[Following on BoomTown's report earlier this week, The Wall Street Journal has also named former Autodesk top exec Carol Bartz as a contender for Yahoo CEO in a report today.

Since my post on Wednesday, I have been getting a lot of intense reaction from inside and outside of Yahoo to the idea of an old-line tech CEO--such as Bartz--with little Internet or online advertising experience, taking on the difficult role at Yahoo.

What's most interesting about the reaction to Bartz is that the kudos and the knocks track very closely.]]></description>
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<p>Following on <a href="http://kara.allthingsd.com/20090107/new-prospect-for-yahoo-ceo-carol-bartz/">BoomTown&#8217;s report earlier this week</a>, <a href="http://online.wsj.com/article/SB123146682191166925.html">The Wall Street Journal followed</a> by also naming former Autodesk top exec Carol Bartz as a contender for Yahoo CEO in a report today.</p>
<p>Since my post on Wednesday, I have been getting a lot of intense reaction from inside and outside of Yahoo to the idea of an old-line tech CEO&#8211;such as Bartz (pictured here in a lovely WSJ dot drawing)&#8211;with little Internet or online advertising experience, taking on the difficult role at Yahoo (YHOO).</p>
<p>Bartz certainly has a rock solid resume, including a computer science degree&#8211;exactly of the kind the Yahoo board has been interested in, as <a href="http://kara.allthingsd.com/20081203/yahoo-board-casts-about-for-new-ceo-no-committee-six-criteria-and-aol-merger-ready/">I have previously reported</a>.</p>
<p>She successfully led Autodesk (ADSK)&#8211;which makes computer-aided design software and is half Yahoo&#8217;s size&#8211;for 14 years, before retiring in 2006 to spend more time with her family.</p>
<p>Bartz remains Autodesk&#8217;s executive chairman and also serves on big-name tech boards, such as Intel (INTC) and Cisco (CSCO).</p>
<p>What&#8217;s most interesting about the reaction to Bartz is that the kudos and the knocks track very closely. </p>
<p>Some think her lack of Internet and online ad experience is a problem, while others think it is a good thing, freeing her to think freshly.</p>
<p>Some worry about her age (60 years old), while others see it as important to get a seasoned pro in the seat. </p>
<p>Most controversially, some are concerned about her closeness to Yahoo CEO Jerry Yang and President Sue Decker&#8211;Bartz serves on the Cisco board with Yang and the Intel board with Decker&#8211;seeing the choice as an attempt by Yang to stay in power at Yahoo.</p>
<p>But others think it will make for a smoother transition and that Yahoo still needs Yang&#8217;s involvement, despite his rocky tenure as CEO.</p>
<p>Consider the wildly different opinions on the idea of an exec like Bartz:</p>
<p>&#8220;It is unbelievable to me that there are NO Web monetization experts being considered for Yahoo CEO&#8211;the fix is easy&#8211;just focus on making money!!&#8221; said one former Yahoo exec.</p>
<p>Added another person close to Yahoo: &#8220;I don&#8217;t see how Bartz is qualified, other than as a successful former CEO. CAD software is very different from Yahoo&#8217;s technology and she has no apparent background in ad sales.&#8221;</p>
<p>But others disagree. </p>
<p>&#8220;Yahoo needs a strong executive like Bartz to get the company on track, and all she needs is to be able to focus, make deals and be decisive,&#8221; said a Yahoo insider. &#8220;And she is plenty tough enough to do it and has the tech chops too.&#8221;</p>
<p>In addition, another former Yahoo exec noted that she could easily be paired with a strong No. 2, with much more of an Internet background. </p>
<p>&#8220;There are a lot of great choices around who would love to take a COO job, since it is clear Bartz will not be a long-term CEO,&#8221; said the former exec, referring to her age. &#8220;It is a perfect stepping stone.&#8221;</p>
<p>But the Yang connection worried one current exec: &#8220;Jerry just does not want to let go. The person who made this mess should not be controlling a search to replace himself, especially with someone who is probably friendly to him.&#8221;</p>
<p>Indeed, several sources said the most prominent insider considered, board member John Chapple, is now not a choice, due to his closeness to fellow director Carl Icahn. Icahn came to the Yahoo board after waging an ugly proxy fight against the company and Yang.</p>
<p>But other current exec disagrees. &#8220;Yahoo has had enough turmoil and we need someone who can come in and settle things down,&#8221; said the exec. &#8220;Bartz seems perfect to do that.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2008/11/susan_decker.jpg"><img src="http://kara.allthingsd.com/files/2008/11/susan_decker-200x300.jpg" alt="" title="susan_decker" width="100" height="150" class="alignleft size-medium wp-image-6629" /></a></p>
<p>Another exec points out that Yang has not apparently been favoring Decker (pictured here), to whom he is very loyal, but who carries the same baggage as Yang about Yahoo&#8217;s current state.</p>
<p>&#8220;That Sue is not the likely choice is a sign that Jerry has tried to make the best choice for the company over getting an ally in power,&#8221; said the exec. &#8220;I think he also knows the reaction to her as CEO would probably send Wall Street into a tizzy and signal investors of an unwillingness to be accountable or to change by the already tarnished board.&#8221;</p>
<p>Whoever the new leaders of Yahoo are, they will have their work cut out for them, from deciding the strategy, especially with regard to a search deal with Microsoft (MSFT), to determining whether a merger deal with Time Warner (TWX) online unit AOL should happen.</p>
<p>While rich in assets and online traffic, Yahoo has suffered over the last year from a range of internal and external troubles that have shaken the iconic Web company to its core and depressed its stock.</p>
<p>That&#8217;s why Yahoo&#8217;s board probably must select a new CEO before it reports fourth-quarter earnings on Jan. 27. </p>
<p>If not, it will have to answer sharp questions from investors, Wall Street analysts and the press about why the process is taking so long, especially considering the urgency. </p>
<p>That sluggishness, of course, is a hallmark of Yahoo, and one of the reasons for its current troubles. Yang <a href="http://kara.allthingsd.com/20081117/jerry-yangs-entire-memo-to-his-employees-on-stepping-down-as-ceo/">announced he would be stepping down</a> in mid-November.</p>
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		<title>New Prospect for Yahoo CEO: Carol Bartz</title>
		<link>http://kara.allthingsd.com/20090107/new-prospect-for-yahoo-ceo-carol-bartz/</link>
		<comments>http://kara.allthingsd.com/20090107/new-prospect-for-yahoo-ceo-carol-bartz/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 00:16:29 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<description><![CDATA[How did BoomTown forget former Autodesk exec Carol Bartz for Yahoo CEO?

Yahoo certainly hasn't. According to several sources familiar with Yahoo's search for a new leader to replace Co-founder Jerry Yang, the company is looking hard at the longtime and high-profile Silicon Valley executive.

Bartz is certainly an experienced tech exec and was chairman, president and CEO for 14 years of a company that makes design software. She also serves on the board of Cisco with Yang and on the board of Intel with Yahoo President Sue Decker.]]></description>
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<p>How did BoomTown forget former Autodesk exec Carol Bartz for Yahoo CEO?</p>
<p>Yahoo certainly hasn&#8217;t. According to several sources familiar with the Yahoo (YHOO) search for a new leader to replace Co-founder Jerry Yang, the company is looking hard at the longtime and high-profile Silicon Valley executive (pictured here).</p>
<p>Many I have spoken to inside and outside of Yahoo with knowledge of situation said the company is winnowing down its list to a few internal and external candidates and Bartz is a favorite. </p>
<p>While some speculate that Yahoo could announce a candidate sooner than later, it&#8217;s long past when Yahoo Chairman Roy Bostock promised some big investors a new and serious leader would be in place. </p>
<p>Some sources close to the board still think Yahoo could still end up opting for one of its own. </p>
<p>If so, the leading choice is most likely board member John Chapple, former Nextel CEO, although sources say he does not want the post now, preferring an outsider for Yahoo CEO. The other board member mentioned is Maggie Wilderotter, a former Microsoft exec.</p>
<p>Whoever gets the job needs to move quickly on a range of actions needed&#8211;from deciding the strategy with regard to a search deal with Microsoft (MSFT) to determining whether a long-running merger deal with Time Warner (TWX) online unit AOL should happen.</p>
<p>So far, Yahoo&#8217;s board has also gotten a lot more rebuffs from outside execs than expected for the top spot.</p>
<p>This is no surprise, due to the highly difficult task of turning the company around. While rich in assets and online traffic, Yahoo has suffered over the last year from a range of internal and external troubles.</p>
<p>Bartz is certainly an experienced and very well-regarded tech exec, with the talent to turn things around. She served as chairman, president and CEO for 14 years at the San Rafael, Calif.-based company that makes design software.</p>
<p>While there, Bartz presided over huge growth at Autodesk (ADSK), stepping down in April of 2006, and has since served as its executive chairman.</p>
<p>She also put in stints at other big tech companies, including Sun Microsystems (JAVA), Digital Equipment Corporation and 3M (MMM).</p>
<p>More interestingly, Bartz is also on the boards of a blue chip list of companies and organizations, including Intel (INTC), Cisco Systems (CSCO), NetApp (NTAP), and the Foundation for the National Medals of Science and Technology.</p>
<p>Yang is also on the board of Cisco, and Yahoo President Sue Decker is on Intel&#8217;s, so Bartz is a well known quantity to Yahoo.</p>
<p>She is also exactly the kind of serious, seasoned public company CEO with tech experience whom <a href="http://kara.allthingsd.com/20081203/yahoo-board-casts-about-for-new-ceo-no-committee-six-criteria-and-aol-merger-ready/">Yahoo&#8217;s board has told investors and others it is looking for</a>, with skills to pull off mergers and think strategically.</p>
<p>But Bartz also was in charge of a more old-school kind of tech company, and has less experience in the faster-moving Web environment that prevails now.</p>
<p>Although she toughed it out successfully, Bartz underwent difficult times during the Web 1.0 era, in fact, when investors were worried about Autodesk&#8217;s prospects in the online era.</p>
<p>Still, Bartz also has less advertising experience, which is Yahoo&#8217;s principal business.</p>
<p>Nonetheless, she is well-liked in the tech community and has ties to key companies Yahoo must deal with, including Microsoft.</p>
<p>Whether Bartz herself is interested in taking over a massive overhaul like Yahoo is unclear. I reached out to her for a comment, but have not heard back yet.</p>
<p>According to her <a href="http://usa.autodesk.com/adsk/servlet/item?siteID=123112&#038;id=348263">resume on Autodesk&#8217;s Web site</a>, Bartz holds an honors degree in computer science from the University of Wisconsin.</p>
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