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Monday, May 11, 2009

Happy Virtual Mother’s Day: Modern Mom Site Gets a Celebrity Relaunch

brooke_burke

What’s one of the ways you might attract a lot of attention online? Here’s one possible equation: Celebrity + Mom + Tips Galore.

That’s the formula behind a new site relaunching today called Modern Mom, which is backed by “Dancing With the Stars” winner Brooke Burke and partner Lisa Rosenblatt, wading into what the pair hopes will be a lucrative market.

It’s an interesting effort to watch in online publishing, to see if the pair can attract both an audience and advertisers without a big brand name in the mother space and by leveraging Burke’s online and offline popularity.

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Monday, October 8, 2007

Kara Visits BabyCenter and Head Baby Tina Sharkey

We knew if we waited long enough to post this visit to the San Francisco offices of niche community site BabyCenter–where we also did an interview with its adult supervision Tina Sharkey–that we’d get something good to hang it off of.
Thanks then to Sharkey, who was recently installed as global president of the Johnson & [...]

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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