Wednesday, September 16, 2009
Former Bebo CEO and AOL Top Exec Shields and Shine’s Murdoch to Form Interactive Content Start-Up
Former Bebo CEO Joanna Shields and Shine Group Chairman and CEO Elisabeth Murdoch have formed a content start-up to produce across media platforms, both online and offline, with a focus on social engagement, according to sources.
The new venture, which does not have a name, is being financially backed by both Shine and Shields.
Based in London, it will invest, develop and partner to create a variety of content offerings that also incorporate interactive and social networking elements.












