Tuesday, July 28, 2009
Dear Tim: Here’s a Tour of the It-Takes-a-Licking-but-Keeps-on-Ticking AOL Brand
What’s next for AOL?
Reviving the “You’ve Got Mail!” motto?
Or: “The Future. Now Available.”–set to music from “The Jetsons”?
What about: “So easy to use, no wonder it’s #1!”
Or maybe, it should just use a nice loooooooong busy signal as its calling card again?
Well, it could happen, now that new CEO Tim Armstrong has fallen prey to the siren call of the AOL brand name, after years of seeing the company wander in the anything-but-the-AOL wilderness.
Thus, he’s decided to try to welcome the prodigal brand back home, even as he prepares to spin it off in November from Time Warner.
Uh-oh.







