All Things Digital

Adding the final leg of its new strategy to reinvigorate AOL, the Time Warner online unit said it was buying two small local start-ups, Patch Media and Going.

Each acquisition–which focus on hyperlocal community news (Patch) and events (Going)–is small, about $10 million.

Ironically, local has previously been a big arena for AOL, which launched its Digital City unit with great fanfare more than a decade ago. AOL still runs Digital City, as well as its CityGuide listing offering.

But, in a move that will surely be scrutinized, Patch is a company whose principal investor has been AOL’s new CEO Tim Armstrong. AOL declined to say how much he had invested in the company, but sources said it was less than $5 million.

Read More »

After officially announcing that AOL was going to be spun off yesterday, Tim Armstrong, the CEO of the Time Warner online unit, held an all-hands meeting for employees today.

BoomTown reported the details of the new structure of AOL yesterday, which the former Google advertising exec discussed at the gathering.

Here is a quick synopsis of the meeting, which included a focus on content, advertising and making AOL’s acquisitions work better via a new ventures unit.

Also, a dash of Googleyness.

Read More »

While there were reports that the Time Warner board was meeting today to approve the spin-off of its AOL online unit, it actually gave the move an “enthusiastic endorsement” last night, according to sources.

Time Warner just put out the press release about the move that would make AOL an “independent, publicly traded company.”

But, several sources with knowledge of the situation said AOL CEO and Chairman Tim Armstrong is set to make massive changes to the structure of AOL, sweeping aside its current set-up almost completely.

That includes keeping the access business, which many thought would be sold off and putting many of the companies it has recently acquired–including its pricey Bebo social networking site–in a separate ventures unit, which will try to attract outside investment.

Read More »

According to an internal memo obtained by BoomTown, Joanna Shields, who came to AOL via its troubled acquisition of the Bebo social-networking site, will be returning to London to spend more time with her family and to “pursue entrepreneurial interests.”

Until recently, People Networks has been the third leg of the Time Warner-owned online site’s businesses, which also include advertising and content.

But under new CEO Tim Armstrong, who was one of the top sales execs at Google, AOL is largely abandoning its business-unit approach for a more functional and centralized structure.

Read More »

AOL–which recently has been putting its Socialthing lifestreaming service on a large number of AOL-run Web sites, moving it beyond its Bebo social network–will announce this morning that it will also be launched on another Time Warner property.

According to a press release, Socialthing will also now be part of the Web sites of the Warner Bros. Television Group.

But, more significantly, sources said, AOL’s People Networks has new versions of its AIM and ICQ messengering clients ready that it is preparing to launch soon with new more robust and socialized features.

Read More »

While the “news” that Google was in “late-stage” talks to acquire Twitter, which TechCrunch reported last night, certainly sounds exciting, it isn’t accurate in any way, according to a number of sources BoomTown spoke to close to the situation.

In fact, Twitter and Google have simply been engaged in “some product-related discussions,” according to one source, around real-time search and the search giant better crawling the microblogging service.

More importantly, said another source about the idea of an imminent acquisition or serious acquisition or even early talks: “Seriously, no negotiations, no deal, nada.”

So for all those Twitterers madly typing 140 characters and caught up in the grand idea of Twoogle, we return you to your regularly scheduled tweeting.

Read More »

Let’s just say the firing of AOL CEO Randy Falco and President Ron Grant was not exactly expected–even if everyone thought it should happen–within the high ranks of the troubled online unit, until Time Warner CEO Jeff Bewkes dropped the guillotine this afternoon in Manhattan.

And drop it he did, lopping off the pair of executives Bewkes had installed himself. He replaced them with Tim Armstrong, Google’s head of ad sales, a man with a much brighter resume, for what is likely to be an attempt to spin out AOL now that merger options are moribund.

“It’s a shock to everyone how sudden it was,” said one exec, noting that AOL’s top execs had no idea this is coming today. “Everyone talked about when Bewkes was going to run out of patience with Randy and Ron all the time, but no one knew it was coming now, since it had taken so long.”

Read More »

Yesterday, Facebook introduced another new look at an open house at its Palo Alto, Calif., HQ.

Much of the analysis centered around how Facebook was trying desperately to mimic Twitter, especially since Zuckerberg said in a blog post that it was (without naming Twitter, which it had tried to buy).

But Facebook was actually borrowing from all over–from AOL’s Bebo too–to leverage whatever is popular out there. After all, with the big numbers it’s putting up on the board in terms of audience, it’s hard to stay as innovative, as much as be a fast follower to those who are nimbler or need to be bold.

Read More »

Another Web company, another management restructuring!

Yahoo reorg fever struck AOL today too, as its advertising head, Greg Coleman (pictured here), moved the exec chairs around his domain at AOL’s Platform-A unit.

Coleman–who actually once was Yahoo’s sales head before taking the new gig at the Time Warner online unit earlier this month–is replacing some execs and elevating others.

You know the drill!

Read More »

As part of its ongoing rejiggering of its social-networking offerings, AOL is formally rolling out its expected Lifestream platform today with a new “timeline” depicting a user’s online life in a streaming horizontal calendar called a Lifestory.

Lifestream will first be available on AOL’s Bebo and include updates from friends on Facebook, Myspace, YouTube, Flickr, Twitter and Del.icio.us. Lifestream can also be used by brands, celebrities, bands and companies.

It’s all part of ongoing changes at the Time Warner online unit.

Read More »

The game of executive musical chairs among Web companies keeps on going, with sources telling BoomTown that AOL ad head Lynda Clarizio will be departing the online service and be replaced by former high-ranking Yahoo advertising exec Greg Coleman.

The move at AOL, which has been in the works for only a week, could be announced as early as today, although I have been hearing rumors of such a development since late last week.

Both AOL’s content and communications units have been getting an overhaul of late, and now it seems it is time for its lackluster ad business.

Read More »

Here is the letter AOL CEO Randy Falco has penned to the entire staff about its layoffs of 10 percent of its workforce–or 700 people–and other cost cuts, which the online service is announcing today.

“We’re at a pivotal point in AOL’s transformation, and need to be even more strategically focused and operationally efficient as we weather the economic storm,” wrote Falco, in part, about the move.

Read More »

Yesterday, TechCrunch’s U.K. blogger Mike Butcher spun the tale of buyer’s remorse run amok with a report that Time Warner online unit AOL was “seriously considering selling Bebo, the social network it acquired for $850 million only a year ago,” citing poor performance and a bad advertising market.

Later, AOL went on the record saying “there is no truth to this rumor,” although Butcher insisted otherwise from his sources.

Well, actually, no. While Time Warner was crazy to pay that much for Bebo, it is not quite that nuts to sell it for bupkis.

Read More »

Oh, I’m sorry, is this the part where BoomTown is supposed to make a list of some sort of what I like and don’t like, what’s hot and what’s not, what’s going to happen and such to all the various players in the digital space?

I don’t think so.

Why? Well because it’s a lot like Nostradamus–you can read into it anything you want.

For instance, in just one week of speculation in the blogosphere: Apple CEO Steve Jobs is dying. Wait, no he is not, but is sick, so he lied. Even though he has always said he is sick. Hey, maybe he is lying and is really cured!

Read More »

With all the attention given to Facebook and MySpace, it’s hard for other social-networking sites to get much attention, unless–like Bebo–they manage to sell themselves off to a big company for an ungodly amount of money.

Still, many smaller sites are chugging along, such as the San Francisco-based hi5 Networks, trying to build strong niche businesses and find other means of making money besides the still unproven advertising space.

Read More »