Yesterday, Facebook introduced another new look at an open house at its Palo Alto, Calif., HQ.

Much of the analysis centered around how Facebook was trying desperately to mimic Twitter, especially since Zuckerberg said in a blog post that it was (without naming Twitter, which it had tried to buy).

But Facebook was actually borrowing from all over–from AOL’s Bebo too–to leverage whatever is popular out there. After all, with the big numbers it’s putting up on the board in terms of audience, it’s hard to stay as innovative, as much as be a fast follower to those who are nimbler or need to be bold.

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Another Web company, another management restructuring!

Yahoo reorg fever struck AOL today too, as its advertising head, Greg Coleman (pictured here), moved the exec chairs around his domain at AOL’s Platform-A unit.

Coleman–who actually once was Yahoo’s sales head before taking the new gig at the Time Warner online unit earlier this month–is replacing some execs and elevating others.

You know the drill!

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As part of its ongoing rejiggering of its social-networking offerings, AOL is formally rolling out its expected Lifestream platform today with a new “timeline” depicting a user’s online life in a streaming horizontal calendar called a Lifestory.

Lifestream will first be available on AOL’s Bebo and include updates from friends on Facebook, Myspace, YouTube, Flickr, Twitter and Del.icio.us. Lifestream can also be used by brands, celebrities, bands and companies.

It’s all part of ongoing changes at the Time Warner online unit.

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The game of executive musical chairs among Web companies keeps on going, with sources telling BoomTown that AOL ad head Lynda Clarizio will be departing the online service and be replaced by former high-ranking Yahoo advertising exec Greg Coleman.

The move at AOL, which has been in the works for only a week, could be announced as early as today, although I have been hearing rumors of such a development since late last week.

Both AOL’s content and communications units have been getting an overhaul of late, and now it seems it is time for its lackluster ad business.

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Here is the letter AOL CEO Randy Falco has penned to the entire staff about its layoffs of 10 percent of its workforce–or 700 people–and other cost cuts, which the online service is announcing today.

“We’re at a pivotal point in AOL’s transformation, and need to be even more strategically focused and operationally efficient as we weather the economic storm,” wrote Falco, in part, about the move.

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Yesterday, TechCrunch’s U.K. blogger Mike Butcher spun the tale of buyer’s remorse run amok with a report that Time Warner online unit AOL was “seriously considering selling Bebo, the social network it acquired for $850 million only a year ago,” citing poor performance and a bad advertising market.

Later, AOL went on the record saying “there is no truth to this rumor,” although Butcher insisted otherwise from his sources.

Well, actually, no. While Time Warner was crazy to pay that much for Bebo, it is not quite that nuts to sell it for bupkis.

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Oh, I’m sorry, is this the part where BoomTown is supposed to make a list of some sort of what I like and don’t like, what’s hot and what’s not, what’s going to happen and such to all the various players in the digital space?

I don’t think so.

Why? Well because it’s a lot like Nostradamus–you can read into it anything you want.

For instance, in just one week of speculation in the blogosphere: Apple CEO Steve Jobs is dying. Wait, no he is not, but is sick, so he lied. Even though he has always said he is sick. Hey, maybe he is lying and is really cured!

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With all the attention given to Facebook and MySpace, it’s hard for other social-networking sites to get much attention, unless–like Bebo–they manage to sell themselves off to a big company for an ungodly amount of money.

Still, many smaller sites are chugging along, such as the San Francisco-based hi5 Networks, trying to build strong niche businesses and find other means of making money besides the still unproven advertising space.

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This morning, AOL will launch an updated look for its Bebo social-networking property, with a new “social inbox” profile for its users. It essentially gives its users a one-stop destination, with aggregated social feeds from across the Web, multiple email accounts and media recommendations. But, according to sources, the online service is preparing a more radical series of announcements after the new year, well beyond its release today. Interestingly, the changes to its social-networking and communications properties yet to be announced have been among the things that have impressed Yahoo in its recent merger talks with Time Warner about buying AOL.

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So–at this point–BoomTown feels it is not untoward in asking: What the heck is taking so long for Yahoo and AOL to decide whether or not to merge their struggling operations?

And, after talking to a dozen sources, inside and outside both companies, this week, I can tell you there is definitely one nagging problem: They’re just not that into each other.

Make no mistake, though, these arranged marriage negotiations are grudgingly advanced. Oh, they are talking, and how, now engaged in what another source describes as “very serious due diligence.”

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As has been copiously reported here and all over, Yahoo and AOL have been engaged in never-ending talks about a possible deal to merge their flagging Internet businesses.

Now, sources tell me, the circle of executives at both companies interfacing with each other has been widened, for purposes of due diligence.

That includes Yahoo CEO Jerry Yang, who is in New York this week–where AOL parent, Time Warner, is located–to meet once again with its CEO, Jeff Bewkes, to see if they can actually complete the merger.

Now, all this frantic activity does not mean a deal will necessarily be struck.

But it is just this kind of ramped-up blabbery that has many at both companies predicting that a deal will go through, sooner or later, as soon as Time Warner and Yahoo can agree on a price.

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Back in the first season of “Saturday Night Live,” one running catchphrase uttered by Chevy Chase would always crack the then-12-year-old BoomTown right up: “This breaking news just in: Generalissimo Francisco Franco is still dead.”

It’s that same kind of extreme déjà vu I feel with the continuing drip-drip-drip of the news-less news that Time Warner’s AOL and Yahoo are still talking about a merger.

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Last Friday, what BoomTown would call the Web’s first bona fide hit ended, as the lonelygirl15 online series finale took place with 12 video segments uploaded over 12 hours.

Now, apparently, it is time to meet EQAL, a “social entertainment company” that is still essentially the two guys–Greg Goodfried and Miles Beckett–who dreamed up LG15 and also the KateModern Web series.

Except, rather than operating out of their homes on a wing and a prayer, they are now armed with $5 million in funding.

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We’re posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Here’s Part 3 of 4 of an interview I did with Time Warner’s CEO Jeff Bewkes.

As you will see, Bewkes is a live wire, sassing me about the hard time I was giving him about the rough road AOL has had as a Time Warner property.

In this video, Bewkes takes questions from the audience about CNN, Glenn Beck and Lou Dobbs, Bebo, content, the greening of Time Warner and he also gets in a stats tussle with Yahoo’s media head Scott Moore.

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On my recent trip to Seattle, I visited the offices of iLike, in the Capitol Hill section of that lovely Pacific Northwest city, to take a video gander at one of the more interesting start ups to emerge from the social networking arena.

The music discovery site, unlike a lot of others in its sector, has been plugging away for several years with much less funding (about $16 million from the founding Partovi twin brothers, former AOL wunderkind Bob Pittman and a big slug from Ticket Master), but a lot more impact.

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