With all the Microsoft employees tweeting about Bing 2.0 last week, especially its new Visual Search offering, launched yesterday, BoomTown thought it might be better just to show it in action.

Think of that scene in “The Matrix” when Neo asks for “guns, lots of guns,” and you have a good idea of what it looks like.

Microsoft is going to need a lot more of this kind of innovative firepower if it hopes to have a chance of competing in search against Google.

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Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.

According to numerous sources BoomTown has spoken to about the campaign, Yahoo is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant. With consumers, the Internet giant will push the idea of being a key hub on the Web.

The details of the plan will be made public Tuesday, Sept. 22, at a press conference with senior Yahoo execs, including CEO Carol Bartz.

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This week, BoomTown decided to mash up two different and interesting surveys, both from comScore, about the search market.

When you do this, you find that while the new Bing search engine from Microsoft is showing some impressive growth–up a half-point in July from June to an 8.9 percent share–the software giant still has a long way to go to get some true love from the consumers.

Obsessive love, actually.

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It looks like the local market is heating up even more, with MSNBC.com announcing the acquisition of Chicago-based EveryBlock.

Sources said MSNBC.com–a joint venture of Microsoft and NBC Universal–paid several million dollars for the “hyper-local” information site, which is up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston.

In June, Time Warner online unit AOL paid about $10 million to buy Patch Media, a platform that does deeply localized coverage of communities on a range of topics.

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Yesterday–in a somewhat rambling and also riveting blog post about charging for content–serial entrepreneur and perennial gadfly Mark Cuban made a very important point that execs at every large media company should take to heart as they try to cope with the digital challenge.

Use your noggins, why dontcha?

He also threw out some very good ideas for doing so.

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Meet Satya Nadella, the man in charge of search technology for the just-struck partnership with Yahoo.

How the search business of Microsoft evolves, improves and, most of all, out-innovates–especially in the face of heretofore withering competition from search behemoth Google–is going to be a big factor in the success of the deal with Yahoo.

In fact, Yahoo has essentially put its search technology eggs in Microsoft’s work-in-progress basket, which must make a series of innovative leaps, or else.

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With upward of two-thirds of the search market, depending on what survey you use, one would not imagine that Google would worry too much about any kind of hookup of Microsoft and Yahoo.

Think again.

Sources at Google said the company is bracing for a more robust rival, which will force the company to compete and innovate more aggressively.

They add that Google will likely try to keep a low profile at first in opposing the deal announced today, positing that regulators have the same opinion about fewer competitors in the market as they did when opposing a similar Google-Yahoo search deal last year.

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According to several sources close to the situation–under the terms of a pending large-scale deal, in which Yahoo would sell search advertising for its sites and some of Microsoft’s, while Microsoft search technology would power it–Yahoo would get to keep pretty much all the revenue and more for the next three years.

Sources said that in the first two years of the partnership, which is expected to be announced tomorrow, Yahoo would keep 110 percent of all revenue. And, in the third, Yahoo would get 90 percent.

That could represent many billions of dollars, since Yahoo will be selling for both companies.

For Microsoft, the payment will–within four years–allow the company to become the de facto No. 2 search technology player after Google.

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As BoomTown reported earlier today, Yahoo and Microsoft have struck a search and online advertising partnership that sources said will be announced tomorrow.

But it is eminently instructive to look at the deal that Microsoft had offered Yahoo almost exactly a year ago, which was rejected by Yahoo in favor of a competing bid by Google.

The Yahoogle deal, of course, failed, after regulators looked askance at a partnership of the No. 1 and No. 2 search players.

The new deal between Yahoo and Microsoft, according to sources, certainly seems a lot smaller than the one offered last June, although there might be a surprise yet to come.

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Multiple sources close to the situation said that the online search and advertising deal between Microsoft and Yahoo has been struck and will be announced within the next 24 hours.

While it is not clear if the actual papers have been inked or approved by the boards of the two companies, sources said it was a formality and that negotiations are complete on a deal that is less sweeping than originally conceived.

In any case, making any partnership is likely to be the cause of much relief at both companies, since they have been trying–without success–to join together to mount a better offense in the search sector against the dominant Google.

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And there it was in Yahoo’s second-quarter earnings call yesterday, when–as the first question–an analyst asked Yahoo CEO Carol Bartz what she thought about Bing, the new and innovative search offering from Microsoft.

“I think actually Bing is a good product,” said Bartz. “I think they’ve done a good job. I think Microsoft should be given kudos for Bing.”

It was a politic thing to say, to be sure, especially with Microsoft and Yahoo still zeroing in on a search and online advertising partnership deal, as has been previously reported by BoomTown.

Sources I have spoken to over the past two days say the deal is still on good footing and could be struck very soon, even as early as tomorrow, although it is still not a certainty–especially given the bumpy history between Yahoo and Microsoft.

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If there’s an earnings call at Yahoo, you know BoomTown is going to liveblog it!

Will Yahoo CEO Carol Bartz say something naughty? (Nope!) What is new CFO Tim Morse like? (Nice!) Will they say anything about the talks with Microsoft about a search and online advertising partnership? (No!)

Oh, it might be a corker!

The earnings results for the second quarter certainly were not.

Here’s the conference call, updated as it happened.

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Although it’s not news that Yahoo was readying a new version of its homepage and has spent a lot of time doing so–in fact, it’s gone all Handy Manny with a whole lot of test renovations–the Internet giant begins the massive rollout of it tomorrow.

The official launch of what was code-named “Metro,” which Yahoo had previously said was coming in the fall, will take place on an opt-in “beta” basis for the hundreds of millions of users in the U.S. and will be extended to France, the U.K. and India later this week.

The change is an important one for Yahoo, since its front page–one of the most trafficked on the Web–is perhaps its most powerful calling card to users and advertisers, as well as to Wall Street.

Here are the details and also an interview about it all with Yahoo SVP Tapan Bhat, as well as screenshots of the new page.

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Yahoo and Microsoft are still seriously talking about a search and partnership deal, never-ending discussions that might or might not come to fruition. But most investors will be focused on real results this week, as both tech giants report quarterly earnings.

Yahoo reports tomorrow, while Microsoft clocks in Thursday.

But, after a ho-hum performance last week from Google, Wall Street is not expecting much from either, as the econalypse continues to take its toll on financial performance.

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The edging-ever-closer-to-consummation deal talks with Yahoo about an online advertising and search partnership and the aggressive marketing of its new Bing search service aren’t the only things going on for Microsoft’s online services business.

MSN, Microsoft’s online portal, is also preparing a major redo of what U.S. and, possibly, international consumers will see, as it doubles down on five key content verticals, while cutting back on others.

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