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BoomTown

Tuesday, August 7, 2007

Disney Tries to Waddle Its Way to Digital Success

After having just visited WeeWorld in London, an avatar-based site that allows mostly young people to create online personas for social networking and other activities around the Web, it was interesting to see Walt Disney last week forking over up to $700 million to own another popular social-networking site for “tweens” called Club Penguin.
As much [...]

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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