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	<title>BoomTown &#187; boat</title>
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		  <title>All Things Digital</title>
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		<title>Media Link's Michael Kassan (in NYC) and Wenda Millard (From a Boat Somewhere Near Slovenia) Speak About Their New MySpace Gig!</title>
		<link>http://kara.allthingsd.com/20090820/media-links-michael-kassan-and-wenda-millard-from-a-boat-somewhere-near-slovenia-speak-about-their-new-myspace-gig/</link>
		<comments>http://kara.allthingsd.com/20090820/media-links-michael-kassan-and-wenda-millard-from-a-boat-somewhere-near-slovenia-speak-about-their-new-myspace-gig/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 23:48:36 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[boat]]></category>
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		<category><![CDATA[DoubleClick]]></category>
		<category><![CDATA[Dow Jones]]></category>
		<category><![CDATA[execution]]></category>
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		<category><![CDATA[Jeff Berman]]></category>
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		<category><![CDATA[Media Link]]></category>
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		<category><![CDATA[Slovenia]]></category>
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		<category><![CDATA[Wenda Harris Millard]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=17840</guid>
		<description><![CDATA[Wenda Harris Millard--calling in to BoomTown HQ from a cruise either on the way to or the way from Slovenia, since she said she was not exactly sure, given that it was the middle of the night there--wanted to make one thing clear:

She is still working for her other dozens of clients at Media Link as its president, but also has a big new gig helping MySpace get its advertising sales house in order, especially related to strategy and execution.

"I guess it's a matter of semantics, but I will be leading the engagement," said Millard. "But we have a whole team here too, and I am also still working for all our great clients."

Okay, people?!?  Which is, in Slovenian, in case anyone asks there, Wenda: Vidirati narod?]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/08/slovenia.jpg"><img src="http://kara.allthingsd.com/files/2009/08/slovenia-250x196.jpg" alt="slovenia" title="slovenia" width="250" height="196" class="alignright size-medium wp-image-17851" /></a></p>
<p>Wenda Harris Millard&#8211;calling in to BoomTown HQ from a cruise either on the way to or the way <em>from</em> Slovenia, since she said she was not exactly sure, given that it was the middle of the night there&#8211;wanted to make one thing clear:</p>
<p>She is still working for her dozens of other clients at Media Link as its president, but <em>also</em> has a big new gig helping MySpace get its advertising sales house in order, especially related to strategy and execution.</p>
<p>&#8220;I guess it&#8217;s a matter of semantics, but I will be leading the engagement,&#8221; said Millard. &#8220;But, we have a whole team here too, and I am also still working for all our great clients.&#8221;</p>
<p><em>Okay, people?!? </em> Which is, in Slovenian, in case anyone asks there, Wenda: Vidirati narod?</p>
<p>Which is precisely what <strong>All Things Digital</strong> had written in a previous post: That Media Link <a href="http://kara.allthingsd.com/20090820/myspace-to-hire-millard-and-also-media-link-to-take-over-ad-sales-whither-berman/">was the hired gun on a strategic basis</a>, with Millard as the point person on fixing the ad sales structure, strategy and more at MySpace.</p>
<p><a href="http://mediamemo.allthingsd.com/20090820/myspace-welcomes-medialink-and-wenda-millard-the-complete-internal-memo/">In an internal memo today</a>, MySpace CEO Owen Van Natta said the same: &#8220;As part of this process on an interim basis the firm will help manage our day-to-day sales organization under the leadership of Wenda Harris Millard.&#8221;</p>
<p>Still, the New York and Los Angeles media consultancy definitely wanted to make clear, both internally and externally, that their hiring had nothing to do with the departure today of MySpace Sales and Marketing President Jeff Berman.</p>
<p>And, indeed, according to both Media Link founder and Chairman Michael Kassan, whom I also spoke with today, Media Link had been talking to MySpace&#8211;including Berman, who decided to finally leave only today&#8211;since January.</p>
<p><em>Got it!</em> Media Link also did not hip-check Berman to the curb!</p>
<p>Still, it is a huge and deeply involved job for Media Link, and especially Millard, who will be working with ad sales until a replacement is found for Berman, and then after.</p>
<p>Millard stressed that her new role does not mean spending all her time cussing out ad sales folks who did not make their numbers.</p>
<p>&#8220;Media Link will be working on big-picture strategy related to ad sales, product development and structure,&#8221; she said. &#8220;But, of course, I will be very involved and this is a huge assignment.&#8221;</p>
<p>She certainly has the experience to take on the ad troubles of MySpace.</p>
<p>Millard&#8211;who <a href="http://kara.allthingsd.com/20070625/wenda-was-robbed">was the top ad exec at Yahoo</a> (YHOO) in its glory days and who <a href="http://mediamemo.allthingsd.com/20090421/wenda-millard-out-at-martha-stewart/">recently left her job as co-CEO of Martha Stewart Living Omnimedia</a> (MSO)&#8211;has been a longtime online exec, working at Ziff Davis Media and DoubleClick in the very early days of the Web. She was also chairman of the Interactive Advertising Bureau last year until this past April.</p>
<p><a href="http://kara.allthingsd.com/files/2009/08/medialink_logo_web.jpg"><img src="http://kara.allthingsd.com/files/2009/08/medialink_logo_web.jpg" alt="medialink_logo_web" title="medialink_logo_web" width="216" height="26" class="alignleft size-full wp-image-17845" /></a></p>
<p>But she also noted that she did not want people to be confused, pointing out that many others at Media Link will also be working on the fix-MySpace assignment too, even as she will also be tending to Media Link&#8217;s stable of clients. </p>
<p>&#8220;This is an engagement to help its management drive forward a lot of initiatives,&#8221; said Millard. &#8220;It is the management of MySpace who are the ones in charge.&#8221;</p>
<p>It&#8217;s a point that Media Link&#8217;s Kassan also made in a conversation I had with him today. </p>
<p>&#8220;I am very excited, since it is an important strategic assignment and part of the promise of Wenda&#8217;s unique set of skills,&#8221; he said, acknowledging that this was an unusually large job, very complex and unique for Media Link. &#8220;That said, this kind of work is our sweet spot.&#8221;</p>
<p><em>(Full disclosure: News Corp. owns MySpace and Dow Jones, which owns this site.)</em></p>
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		<title>Winklevoss-tastic!</title>
		<link>http://kara.allthingsd.com/20080814/winklevoss-tastic/</link>
		<comments>http://kara.allthingsd.com/20080814/winklevoss-tastic/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 07:30:36 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[boat]]></category>
		<category><![CDATA[Cameron Winklevoss]]></category>
		<category><![CDATA[ConnectU]]></category>
		<category><![CDATA[Harvard University]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[medal]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[race]]></category>
		<category><![CDATA[row2k.com]]></category>
		<category><![CDATA[rowing]]></category>
		<category><![CDATA[Tyler Winklevoss]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2733</guid>
		<description><![CDATA[BoomTown simply cannot resist the irresistible urge to compare the gripping quest for gold by Olympic rowers Tyler and Cameron Winklevoss with their more lackluster effort to grab a piece of Facebook via a lawsuit.

In an unlikely upset in the semifinal of the men's pairs, the hunky brothers placed second and will go on to the finals on Saturday.

Apparently, the Winklevosses actually have some magical come-from-behind in them.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/08/01329_142x190.jpg"><img src="http://kara.allthingsd.com/files/2008/08/01329_142x190.jpg" alt="" title="01329_142x190" width="142" height="190" class="alignright size-medium wp-image-2736" /></a></p>
<p><a href="http://kara.allthingsd.com/files/2008/08/01328_142x190.jpg"><img src="http://kara.allthingsd.com/files/2008/08/01328_142x190.jpg" alt="" title="01328_142x190" width="142" height="190" class="alignright size-medium wp-image-2735" /></a></p>
<p>BoomTown simply cannot resist the irresistible urge to compare the gripping quest for gold by U.S. Olympic team rowers (and, as you can see here, left to right, identical twins) Tyler and Cameron Winklevoss with their more <a href="http://kara.allthingsd.com/20080626/winklevosses-aboutfacebooked/">lackluster effort to grab a piece of Facebook via a lawsuit</a>.</p>
<p>In an unlikely upset in the semifinal of the men&#8217;s pairs, the hunky brothers placed second and will go on to the finals on Saturday.</p>
<p>Apparently, the Winklevosses actually have some magical come-from-behind in them.</p>
<p>Although they were sucking wind in the first part of the race yesterday, they surged in the last 500 meters of the course to the fastest time of 1:34.34, which vaulted them from fifth place of six boats. </p>
<p>Their overall time was 6:36:65.</p>
<p>Thus, Facebook Founder and CEO Mark Zuckerberg might want to be a tiny bit scared. After all, the Winklevosses have lagged behind badly so far in their fight with him over whether the ideas and programming of their ConnectU service were stolen at Harvard University in the creation of Facebook.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/img212033203.jpg"><img src="http://kara.allthingsd.com/files/2008/08/img212033203-300x300.jpg" alt="" title="img212033203" width="200" height="200" class="alignleft size-medium wp-image-2738" /></a></p>
<p>At this point, the Winklevosses have essentially lost their case, but they are still arguing with Facebook over the confusing valuation of the hot social- networking site (much as Facebook employees are!).</p>
<p>While I doubt they can pull off a Hail Mary with regard to Facebook, let&#8217;s all keep our fingers crossed that they can grab a pair of well-deserved medals this Saturday.</p>
<p>Also, here is a link to an pre-Olympic video interview with <a href="http://www.row2k.com/video/view.cfm?vid=5352">Cameron Winklevoss</a> and one with <a href="http://www.row2k.com/video/view.cfm?vid=5353">Tyler Winklevoss</a> on row2k.com (they are unembeddable&#8230;<em>grrrr</em>). </p>
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