BoomTown » book

Palin Nears One Million Facebook Fans, While Lagging on Twitter

Kara Swisher — Tue, 17 Nov 2009 08:06:08 +0000

Former Republican vice presidential candidate Sarah Palin is certainly giving her Facebook fan page a workout this week, as she nears one million fans.

Using the site to flack her new book, “Going Rogue,” which comes out officially today, it got a big boost from her interview today with Oprah Winfrey, clocking in at close to 995,000 fans last night.

Posts include info on her multipart interview with Barbara Walters, her unhappiness with the recent cover of her in running clothes in Newsweek magazine (“The out-of-context Newsweek approach is sexist and oh-so-expected by now.”) and, of course, how the media were unfairly attacking her.

Interestingly, Palin’s followers for the book in Twitter (#SarahPalinUSA) number a paltry 17,624.

Still, Palin has other Twitter accounts, such as when she was governor of Alaska (153,432), but this is still a very small audience.

(By the way, President Barack Obama is closing in on seven million fans on Facebook and 2.7 million followers on Twitter.)

As the media onslaught gains steam, here is some video of Palin’s television interview on “Oprah” yesterday:

The Missing Final Chapter of Auletta's Google Book: 25 Media Maxims

Kara Swisher — Mon, 16 Nov 2009 08:01:48 +0000

Last week, New Yorker writer Ken Auletta launched his new book on the search giant: “Googled: The End of the World as We Know It.”

But one final chapter was actually cut from the book, which Auletta posted this past weekend on his Web site.

Auletta emailed BoomTown, explaining that he killed it because it was “not organic to the book’s narrative, and because I feared it [would] muddy the books purpose, casting it as a How-To book.”

The chapter contains 25 media maxims or things Auletta learned from covering the media and Google (GOOG), kicking off by recounting Apple (AAPL) CEO Steve Jobs’s famous “Stay Hungry, Stay Foolish” commencement speech at Stanford University in 2005 (see video below).

Included among Auletta’s maxims: “Passion Is Required,” “Vision Is Required” and “Don’t Ignore the Human Factor.”

Here’s the chapter in its entirety:

And here is a video interview I did with Auletta at his book party in San Francisco last week, followed by the Jobs’s speech:

[ See post to watch video ]

Please see this disclosure related to me and Google.

Is Google Scary? Not to Silicon Valley, Even at a Party for a Book About How Scary It Could Be!

Kara Swisher — Thu, 12 Nov 2009 09:21:47 +0000

While at a book party for author Ken Auletta in San Francisco last night, BoomTown took the opportunity to ask those gathered whether they were scared or not of Google and its growing power.

The Auletta book covers a lot about the search giant, but also drills in on how traditional media and advertising, as well as the government, have all become increasingly wary of Google’s hegemony over key businesses on the Web.

But as it turned out, the Silicon Valley types I queried had nothing but attaboys for Google (GOOG). Oddly enough, many mentioned how they love the food served up at the Googleplex.

Here’s the video of the interviews, with scary up-close shots, with investor–including in Google–Ron Conway, almost-not CBS (CBS) Web dude/almost investment dude Quincy Smith, online classified czar Craig Newmark, Slide CEO Max Levchin and Google PR honcho David “I love my Soylent Green” Krane (see pertinent movie video clip below):

[ See post to watch video ]

Please see this disclosure related to me and Google.

Author Ken Auletta Talks About Google and Its "Lack of Emotional Intelligence"

Kara Swisher — Thu, 12 Nov 2009 08:50:35 +0000

Guess what? Google has too many Spocks and not enough Captain Kirks.

This is one of the many interesting insights BoomTown gleaned from a video interview last night–which you can see below–with well-known New Yorker scribe Ken Auletta, who has just written a new book, “Googled: The End of the World as We Know It.”

This “lack of emotional intelligence” at the search giant, said Auletta, reminded him a lot of the subject of one of his previous books: Microsoft (MSFT).

Oh, the delicious irony!

Auletta was feted at a lovely party last night at the San Francisco house of Common Sense Media’s Jim Steyer, where a range of Google (GOOG) execs, Internet folks and fans gathered to talk about the book.

It’s all about Google, its history and, most important, its impact on the world. And how you look at the powerful search giant depends entirely on whether you are the changer or the changed, as Auletta stresses in multiple anecdotes in the book.

Traditional media, for example, have certainly been mucho irked of late about the impact of digital technologies on their businesses and have not been shy about casting blame most heapingly on Google’s Silicon Valley plate.

And government regulators are also giving the company the hairy eyeball, much as they had previously done to Microsoft.

Auletta and I talked about all of this and more in the video interview below, in which he notes that he told Googlers at a talk at their adorkable Googleplex HQ in Mountain View, Calif., yesterday that they need to focus less on being engineering brainiacs and more on trying to understand how to deal with fears of their growing power.

Here’s my interview with Auletta about this, as well as what old media needs to do to deal with all the change Google has wrought. (And you can see interviews I did with guests at the party, too).

And below that is one of the disturbing number of mash-up music videos about “Star Trek” buddies, the highly illogical Kirk and the Vulcanish Spock, the geek bromance of all time.

[ See post to watch video ]

Please see this disclosure related to me and Google.

The Web Helped Kill Gourmet? If So, Now I Hate the Internet!

Kara Swisher — Tue, 06 Oct 2009 15:39:24 +0000

Say it ain’t so.

Having fully embraced the Internet–sometimes to much disdain from old media colleagues back in the day–since the early 1990s as the way of the future in publishing, and even going to far as to abandon a career in print forever some years ago, BoomTown is bereft at the news yesterday that Gourmet magazine was being shish-kababbed.

Gourmet has been, since I started reading it as a young girl, one of the more perfect magazines–full of glamorous travel locales, stunning photos of food and sumptuous prose, all beautifully edited.

Let’s all agree first to blame owner Condé Nast, the famed magazine unit of privately held Advance Publications, for deciding to shutter the elegant and iconic Gourmet–which has been around since 1941–after the November issue.

While circulation remained steady at Gourmet at just under one million monthly paying subscribers, Condé Nast Chief Executive Officer Chuck Townsend pointed to a fall-off in advertising spending by luxury brands that resulted in a money-losing mess.

But, in a follow-up piece in The Wall Street Journal, titled “Gourmet Magazine’s Demise Gives Readers Empty Feeling,” plunging newsstand sales were also noted, apparently due in part to the impact of the Web.

“Gourmet has had to compete with food-related Web sites, which are often free and contain up-to-the-minute content,” said the Journal article.

In other words, the same thing that is occurring in all arenas–from food to tech to fashion to news–was left unsaid.

As in: The scourge of the Internet, laying waste to all those it comes in contact with.

But I dearly hope that this episode with Gourmet does not become another one of those death-by-digital cautionary tales, a case study that no one can sustain this kind of highbrow, expensive-to-make print media anymore, even the free-spending types at Condé Nast.

I am not sure that’s exactly true, though, since the analog experience Gourmet provided was not the same as what’s on the Web, which is what probably kept its circulation steady over the years.

It was clearly an issue of the econalypse–obviously helped along by the fact that people’s reading habits are shifting to online, thought that’s not the root issue.

That’s why Townsend added that Gourmet might live on in books, on television and, most likely of all, on the Internet.

That Gourmet already has a dullish Web site was not mentioned since it is free and not particularly different from the magazine–a decent repurposing, but a repurposing nonetheless.

Now that there is no magazine to fill that Web void, it will be interesting to see if more could be done online with the iconic foodie brand.

Or not.

(That September cover picture above is a quince, by the way, which most would never really know without–um, er–the help of Gourmet.)

New Yorker: Bezos' Initial Google Investment Was $250K in 1998 Because "I Just Fell in Love With Larry and Sergey"

Kara Swisher — Tue, 06 Oct 2009 04:30:36 +0000

Considering the ongoing skirmishes going on right now between Amazon and Google over digital book publishing, it’s more than ironic that Amazon CEO and founder Jeff Bezos was one of only a few initial investors in the search giant.

But–in one of the many interesting details in New Yorker author Ken Auletta’s new book, “Googled: The End Of The World As We Know It”–it was indeed Bezos who invested $250,000 in the start-up in 1998 at four cents a share.

(Some previous reports have had it at six cents a share and at a $100,000 level.)

Three of the others, according to Auletta, all of whom ponied up the same amount, were Stanford University computer science professor David Cheriton, entrepreneur Ram Shriram and Sun Microsystems (JAVA) co-founder Andy Bechtolsheim.

Later, more angels invested in Google (GOOG), followed by the big $25 million venture round by Kleiner Perkins and Sequoia Capital in mid-1999.

While it was known back when Google went public in 2004 that Bezos held about three million shares in the IPO (Auletta said it was precisely 3.3 million shares), the book has a lot of the details about the meeting between him and Google co-founders Larry Page and Sergey Brin in the Menlo Park, Calif., garage of current Google exec Susan Wojcicki.

He had been brought there, according to the book, by Shriram, who had sold his company, Junglee, to Amazon (AMZN) in 1998.

“I just fell in love with Larry and Sergey,” Bezos told Auletta in an interview–not that there’s anything wrong with that considering the flip-flop relationships of Silicon Valley.

He’d presumably be more in love–and less inclined to be fighting Google, first in search with A9 and now in online publishing–if he had held onto those shares.

That stock would be worth $1.6 billion today.

But a spokesman for Amazon declined to comment on what Bezos did with his Google stake, noting it was a personal investment.

Interestingly, Bezos is also an early investor in the current hotsy-totsy microblogging start-up, Twitter.

A part of Auletta’s book, which is slated to come out Nov. 3, is in this week’s New Yorker in an excerpt called “Searching for Trouble.” It is, oddly, not available online.

In any case, the piece is mostly about the various ways Brin and Page dissed big media moguls, figuratively (destroying old media advertising business models) and literally (showing up at meetings sweaty and wearing skates and gym shorts).

Good thing they never did that to Bezos.

Please see this disclosure related to me and Google.

Scribd CEO Trip Adler Speaks!

Kara Swisher — Tue, 29 Sep 2009 12:01:24 +0000

Yesterday, BoomTown checked in with Docstoc CEO Jason Nazar about the document sharing start-up.

Today, it’s Trip Adler, CEO of its much larger rival, Scribd.

Launched in early 2007, the San Francisco-based online publishing company allows customers to share a wider range of documents, including books and manuscripts. It now claims to have 10 million documents uploaded.

Recently, some of those landed Scribd in a bit of hot water, with a lawsuit filed by an author alleging copyright violations. The lawsuit claimed that the start-up “built a technology that’s broken barriers to copyright infringement on a global scale.”

No surprise, Scribd denied the allegations.

“Scribd does not want unauthorized content on our site,” the company said. “We built the industry’s leading (filtering) technology to prevent the upload of unauthorized documents. This is one of the reasons why best-selling authors and many of the world’s largest publishers have chosen to put their works on Scribd.”

That includes a deal this summer with Simon & Schuster, a division of CBS (CBS), to sell digital copies of its books, offering publishers more control over pricing and how works are distributed.

Such efforts to become a kind of YouTube for text is certainly part of the plan for Scribd, which has garnered about $13 million in funding, including from Redpoint Ventures.

Of course, YouTube owner Google (GOOG) also has designs in the arena–although it has become embroiled in loud legal battles over the issue with publishers. And so does Kindle-creator Amazon (AMZN), of course.

Those are mighty rivals, along with the need to police itself.

Scribd’s traffic has declined from about 60 million unique monthly visitors to half that recently as it has tried to get a good handle on piracy and other reasons. That traffic has since recovered a bit to about 40 million.

The company has also been adding features, including making the site more social, in order to goose online document and book sales and advertising.

Here’s the video interview with Adler about the business:

[ See post to watch video ]

Viral Video: Here's a Convincing Plug for Social Media–Still Not Much Beef, But It's Tasty

Kara Swisher — Thu, 20 Aug 2009 16:02:58 +0000

Here is a slick video about social media that looks at its impact and quick influence, all of which is true, although it does manage to leave out the very pertinent question of whether or not it makes any money or not (because most of it does not yet, of course).

It begins by asking: “Is Social Media a Fad?”

More like a financial dud so far–but, in any case, it is a very fun watch. Created by Socialnomics, a blog by Erik Qualman covering social media, it is also a book that is now coming out.

While I really like the word Socialnomics, I sure wish there was some.

Here’s the video:

Cloudy With a Chance of Computing: BoomTown's NPR Debate With Harvard Law Prof Zittrain

Kara Swisher — Mon, 10 Aug 2009 22:00:23 +0000

This morning, BoomTown was interviewed on the very terrific National Public Radio talk show, “On Point,” along with Harvard law professor Jonathan Zittrain.

The program, moderated by Tom Ashbrook on Boston’s WBUR station, was titled “From Desktop to the Digital Cloud” and dealt with the increasing move of data of all kinds online and into the so-called “cloud.”

In other words, eventually, a completely virtual life for music, photos, records and more, and the end of packaged software.

Zittrain, who was co-founder of the Berkman Center for Internet and Society, also wrote the scary-sounding book, “The Future of the Internet–and How to Stop It”–a kind of ladies-lock-up-your-daughters title it’s hard not to love for its chutzpah.

He also penned an op-ed piece for the New York Times recently, with another corker of a title: “Lost in the Cloud.”

Some of the “real dangers” of the move to cloud computing that Zittrain cited in the piece: Losing control of data, losing data itself, privacy issues, federal government overreaching, even more nefarious governments abroad and a damper on innovation.

Zittrain is a smart cookie, to be sure, although I did not really agree with him at all on the show about pretty much any of his concerns.

For some non-cloud-friendly reason, WBUR does not allow me to embed the show here; you can listen to it in its entirety by clicking here.

Also, here is a posted response by Zittrain after the conversation, in which I failed to assuage him. He remains “still worried.”

"Who's Got Your Back"–Some Lessons the Twitterverse Might Want to Take to Heart

Kara Swisher — Wed, 05 Aug 2009 16:08:06 +0000

In BoomTown’s efforts to stick to a theme today–a-day-without-a-Yahoo-post-is-a-day-with-sunshine–here’s an interesting video interview I did recently with well-known self-help consultant and author Keith Ferrazzi.

Following on his last book, “Never Eat Alone,” Ferrazzi has veered in a different direction from the one now in vogue–being social-networked up the ying-yang–with another, titled “Who’s Got Your Back.”

That means trying to hyperactively build a Twitter empire of thousands and connecting yourself to a Facebook Potemkin Village of “friends,” thinking this is what’s going to make your life fabulous.

According to Ferrazzi, though, you pretty much only need about three folks to help you succeed.

Wrote Ferrazzi on his Web site:

“The real path to success in your career and in your personal life is through creating an inner circle of ‘lifeline relationships’–deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support that every one of us needs to reach our full potential.”

Deep, close relationships? A few key trusted individuals? Generous mutual support?

But you can’t do that in 140 characters!

It’s good to think about these things, as Ferrazzi does in this video, making some very salient points about the pitfalls of social networking (lack of generosity and accountability) and also what’s good about it (vulnerability, candor).

Here’s the interview that I did at Ferrazzi’s beach house in Malibu:

[ See post to watch video ]

Kara Visits Lolcats: I Can Has Cheezy Laughs and Make Money Online

Kara Swisher — Tue, 04 Aug 2009 02:41:21 +0000

On my recent visit to Seattle, the highlight for BoomTown was a visit I made to see Ben Huh, the CEO of Pet Holdings.

Huh got a lot of attention when he bought icanhascheezburger.com in late 2007. The site, known as Lolcats, was well known for odd pictures of cats with even odder and often misspelled captions.

(The above image is an example of a new one, which kind of describes my relationship with various Web execs.)

Since then, Huh has expanded to a range of other time-wasting–but awfully fun–sites, such as: Loldogs (ihasahotdog.com), Lol Celebs (roflrazzi.com), Look-Alikes (totallylookslike.com), Lol News (punditkitchen.com), Graph Jam (graphjam.com), Nostalgic Win (onceuponawin.com), Fail Blog (failblog.org) and Engrish (engrishfunny.com).

His latest innovation is, naturally, Emails From Crazy People, which just launched. (See the letter below, which is achingly familiar to anyone with kids; click on it to make it larger):

All this wackiness is actually impressively profitable for Huh and his small staff of 20, earning several million via text and display advertising, leveraging the 170 million page views per month. Pet Holdings has also done books and is considering possible television shows.

Huh said Lolcats and Fail Blog do the best, in terms of revenue, although he has high hopes for Crazy Email.

Here’s my video with Huh, including a tour of its Seattle digs, as well as several examples from the sites (click on the images to make them larger):

[ See post to watch video ]

Engrish:

Fail Blog:

Lol Celebs:

Graph Jam:

Look-Alikes:

BoomTown's Top 10 List of Fact-Challenged Revelations That Should Be in the Facebook Tell-All Book

Kara Swisher — Wed, 24 Jun 2009 22:34:39 +0000

How much is BoomTown and everyone else in Silicon Valley trying to nab a copy of Ben Mezrich’s likely-to-be-entirely-made-up-but-who-cares tale of dirty doings at Facebook?

Muchety-much! So much so that I called all my book industry contacts–hey, I am a published author, ya know!–even though I have not actually completed reading a book since the Internet started and gave me permanent attention deficit disorder.

But, so far I have come up peanuts in grabbing an early copy of Mezrich’s tome, “The Accidental Billionaires,” which is set to come out July 14.

Facebook is not pleased, of course, and will likely be challenging Mezrich’s work as specious dreck. But the drama around the book should be interesting, to say the least.

More so, since this week also came news that actors Michael Cera and Shia LaBeouf are being considered to play founder and CEO Mark Zuckerberg and that David Fincher, the director of the lugubrious Brad Pitt snoozer, “The Curious Case of Benjamin Button,” is “attached” to the movie version.

Even better: “West Wing” creator Aaron Sorkin will pen it and actor Kevin Spacey will produce the Columbia Pictures film, which will be called “The Social Network.”

Well, Hollywood sure came up with an original title!

It certainly does not signal the juiciness of the proposal for the book–which did manage to leak out last year–with a lot of tale tales in it that seem to have pretty much tracked on its oddly purple subtitle of “The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal.”

The cover–which you can see on the book’s Facebook page (the delicious gall of Mezrich!)–features a spilled martini glass and a red bra flung nearby.

Martinis? Red bras? Sex? Facebook? Really?

Obviously, Mezrich has not actually met Zuckerberg, who is a very nice geekish young man, but who has approximately the sex appeal of a rack of Facebook servers.

Powerful yes! Spockish? Yes! Sexy? Um, no, no, no.

I will not even begin to parse the red bra thing, although I am attributing the martinis to stylish former COO (and now MySpace CEO) Owen Van Natta.

But, apparently, the sex part seems to have to do with Zuckerberg starting the company with others while an undergrad at Harvard University, as a scheme to meet some ladies.

I would say there are easier ways to attract the womenfolk–not that I could give tips or anything–but whatever!

Thus, since I cannot get my mitts on the book (yet!), here’s my list of 10 completely made-up, utterly fabricated, just-call-me-Jayson-Blair things that should be in the book.

10.) Facebook was actually going to be called OnlyPrettyLadyFacebook, but cooler heads prevailed.

9.) The Wall? A clever plot by Zuckerberg to build his online service on a fascist construct, touting his hegemony over all he surveyed.

Wait, that actually happened, and now some Russians are even investors.

Long live the Zuckrepublic of Palo Alto!

8.) Reason for stealing, oops, borrowing, oops again, completely separately developing an exact replica of ConnectU social network at Harvard:

The Olympically muscle-headed Winklevoss twins used to beat up the brainy Zuckerberg on his way back to the dorm, prompting a “Revenge of the Nerds” plot line.

7.) Facebook’s Beacon advertising? All Randi Zuckerberg’s idea, so she could find out what she was getting for her birthday from her billionaire-on-paper brother.

6.) Zuckerberg’s famous flip-flops were made in China under dubious working conditions. Wait, that’s true too.

5.) The 20-something Zuckerberg is actually 93 years old, a real-life version of Benjamin Button, which would explain the social awkwardness and staring-into-space-sometimes thing.

4.) The no-breast-feeding-pictures controversy pretty much proves no one is interested in bras or, more precisely, what goes in them at Facebook.

3.) COO Sheryl Sandberg is a cyborg sent to Facebook from Google for purposes of infiltration. She and her crafty sidekick, Elliott Schrage, will become self-aware in 2012 and hunt down Zuckerberg in a thrilling chase that will also become a movie.

2.) The sex, drugs and rock-and-roll stuff actually all took place at MySpace, which really pisses off certifiably dashing co-Founders Chris DeWolfe and Tom Anderson because, once again, Zuckerberg stole their mojo!

1.) This work of fiction, oops, “fact”-ion, oops again, nonfiction, is probably not going to sell many copies because it will mysteriously be uploaded in its entirety by a widget that will distribute it free to Facebook’s 200 million plus users while simultaneously SuperDuperPoking Mezrich, by throwing real sheep at him.

Don’t say I didn’t warn you, Ben.

(By the way, here is an extra for you: The $15 billion valuation for Facebook, along with all the other Web 2.0 ones? Totally true. Just ask any VC.)

And, in case anyone was wondering what the real Facebook looks like, here is a recent video tour I did of its new HQ in Palo Alto, Calif.:

[ See post to watch video ]

Kara Visits Offbeat Guides!

Kara Swisher — Fri, 15 May 2009 11:12:01 +0000

This week, I went on a trek to downtown San Francisco–from ATD HQ, located in the wilds of the Castro–to visit David Sifry, the jovial Web entrepreneur who recently launched Offbeat Guides.

The San Francisco-based start-up makes “personalized, up-to-date travel guides that cover over 30,000 travel destinations, using a combination of search technology and curation by both amateur and professional travel experts.”

In other words, on-demand travel books, with a touch of humanity–an obvious and even innovative trend as custom printing gets cheaper.

But Sifry is also putting the guides on digital devices, like the Kindle from Amazon (AMZN).

Sifry, who also founded the blog search engine Technorati, talked to BoomTown about the business and gave me a quick tour of its HQ near Union Square.

Here’s the video interview:

[ See post to watch video ]

Kara Visits a Hot, Flat and Crowded Book Party for Tom Friedman

Kara Swisher — Mon, 09 Mar 2009 20:51:41 +0000

Last Friday, BoomTown attended a packed-out book party at the Silicon Valley home of Gary and Laura Lauder in honor of globetrotting pundit Tom Friedman and his latest weighty tome: “Hot, Flat, and Crowded: Why We Need a Green Revolution–And How it Can Renew America.”

The New York Times columnist’s book is catnip for the smart set–including greentastic VC John Doerr–gathered under a swanky tent on a stunningly beautiful late afternoon, even though Friedman’s message was that these kinds of days were pretty much numbered for the human race.

Unless, of course, all the big brains in tech figured how to stop the following: overpopulation, too many people on the globe acting like piggy Americans, global “weirding” (Friedman’s more accurate term for warming), petroterrorism, the end to biodiversity and more.

As the old cliché goes: Other than that, Mrs. Lincoln, how was the play?

Although dire, and making the current economic straits seem like a paper cut, Friedman still managed to paint a picture of hope, ultimately delivering a yes-we-can-innovate speech ender that the crowd of high-achieving geeks loved.

The big question: Can Silicon Valley stop dopily Twittering and save the day?

Here’s a video interview with Friedman, as well as some snippets from his very well-done speech:

[ See post to watch video ]

Michael Wolff Has Been Trash-Talking the Internet Since 1998–See the Video!

Kara Swisher — Tue, 02 Dec 2008 10:39:40 +0000

Ah, Michael Wolff! Always throwing stink bombs and making deliciously wackadoo declarations about the Internet.

This time, it’s in a dinner interview the author had with BusinessWeek’s media columnist Jon Fine recently.

Wolff (pictured here) slaps around the News Corp. (NWS) social-networking site MySpace with a series of his trash-buckling phrases, some of which are true and some a bit more of a stretch.

But he sure is entertaining!

One of Wolff’s more controversial moments:

“If you’re on MySpace now, you’re a [expletive] cretin. And you’re not only a [expletive] cretin, but you’re poor. Nobody who has beyond an 8th grade level of education is on MySpace. It is for backwards people.”

This is vintage Wolff, to make a big hissy-fit fuss at an opportune time.

Surprise! His latest book, a bio of media mogul Rupert Murdoch (who owns this site), titled “The Man Who Owns The News,” is coming out right about now.

And speaking of vintage, Wolff can be seen in the video below whacking away at the early Internet just over a decade ago, with me and Feed’s Steven Johnson in an appearance on the “Charlie Rose” television show.

It was the era of AOL’s dominance, with Yahoo (YHOO) as the comer and Web 1.0 in its fully overvalued glory.

“It’s craziness, it’s loco, it makes no sense,” said Wolff about the Internet, circa July 27, 1998.

His caustically funny book “Burn Rate” on his naughty early Internet adventures, wherein he was the only person not to get rich in Web 1.0, had just come out.

(And I had just come out with my book on the rise of AOL–the fall of AOL sequel came out in 2003.)

Later in the interview, Wolff could not help himself and makes a truly bad prediction: “I think the myth of the Internet is that it is going to come into everybody’s home.”

Oops, the Web is pretty much ubiquitous only 10 years later.

But Wolff does go on to make a lot of the same salient points he makes today about MySpace and the Web’s hot-today-gone-tomorrow ethos.

The video of our segment starts at the 30-minute mark.

Michael has not aged a day, but please, please excuse my shoulder pads and deeply unfortunate haircut (how did I ever get a date?):