Wednesday, August 12, 2009
Boola, Boola!: Yahoo Marketing Head’s Cheerleading Memo Post-MicroHoo
BoomTown just got this interesting memo that Yahoo CMO Elisa Steele sent out to her staff immediately in the wake of the deal for Microsoft to take over Yahoo’s search technology business two weeks ago.
I render it unto you, dear readers, since it shows just how intent the top managers of Yahoo are, especially internally, in reassuring those concerned that Yahoo had not just gutted itself and how it would remain as innovative as ever.
Also amusing–for reasons I cannot understand since it is an internal memo–is the use of the code name for Yahoo, which is called Yale, after the famous university in New Haven, Conn.
