A gauntlet of wildly cheering sales people dressed in brightly colored T-shirts, a sleek, white store, a simple but elegant design.
You will be excused for thinking the video below is from an Apple store, but it is actually from the opening of a Microsoft Store in Scottsdale, Ariz., today.
Imitation is the sincerest form of flattery, right?
It looks like the local market is heating up even more, with MSNBC.com announcing the acquisition of Chicago-based EveryBlock.
Sources said MSNBC.com–a joint venture of Microsoft and NBC Universal–paid several million dollars for the “hyper-local” information site, which is up and running in 15 cities, including New York, San Francisco, Seattle, Chicago and Boston.
In June, Time Warner online unit AOL paid about $10 million to buy Patch Media, a platform that does deeply localized coverage of communities on a range of topics.
This morning, BoomTown was on the very terrific National Public Radio talk show, “On Point,” along with Harvard law professor Jonathan Zittrain.
The program, moderated by Tom Ashbrook on Boston’s WBUR station, was titled “From Desktop to the Digital Cloud” and dealt with the increasing move of data of all kinds online and into the so-called “cloud.”
In other words, eventually, a completely virtual life for music, photos, records and more, and the end of packaged software.
Adding the final leg of its new strategy to reinvigorate AOL, the Time Warner online unit said it was buying two small local start-ups, Patch Media and Going.
Each acquisition–which focus on hyperlocal community news (Patch) and events (Going)–is small, about $10 million.
Ironically, local has previously been a big arena for AOL, which launched its Digital City unit with great fanfare more than a decade ago. AOL still runs Digital City, as well as its CityGuide listing offering.
But, in a move that will surely be scrutinized, Patch is a company whose principal investor has been AOL’s new CEO Tim Armstrong. AOL declined to say how much he had invested in the company, but sources said it was less than $5 million.
One thing that’s nice in these volatile times is that the Winklevoss identical twins–aka the Olympic rowing hunks whom Facebook founder Mark Zuckerberg seems to have repeatedly dunked since college–can always be relied upon to create nonstop entertainment for those riveted to their increasingly kooky lawsuit against the hot social-networking site.
In any case, it’s only the legal hijinks–either via rank incompetency or, more likely, creative leaking–that I want to know more about, especially since release of heretofore confidential information seems to keep seeping out of this case like some hole-plagued rowing shell.
Since everyone and their mother saw fit to grab and post BoomTown’s video of our interview last month with Ars Technica’s founder Ken Fisher in the wake of its acquisition by Conde Nast to be announced today, we thought we should post it too–since we did it!
Boston-based Ars, one the largest and longest-running tech blogs, will become part of CondeNet’s Wired Digital group.
Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »
Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.
D is unlike any other executive conference. Since its debut in 2003, D has brought to life the energy and excitement of the digital revolution in an unscripted, upfront and unparalleled way. Read more »
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