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Saturday, September 12, 2009

Softie Ad Exec Siebrecht to Join AdReady Start-Up

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Apparently, not everyone leaves Yahoo to join Microsoft.

On Friday, sources said, it was announced internally at Microsoft that Karl Siebrecht, the former president of Atlas at aQuantive, is joining AdReady at the end of the month as president and COO.

AdReady, based in Seattle, bills itself as an “advertising technology company focused on making online display advertising accessible and effective for advertisers of all sizes.”

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Thursday, April 30, 2009

Microsoft on the Hunt for a New Head of World-Wide Online Sales, Even as Yahoo Talks Continue

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Microsoft is searching for a major executive to run its world-wide online sales, said several sources close to the situation, even as talks with Yahoo about a deal to partner in its search and display advertising businesses continue.

“They need to find a way to make money in display,” said one source close to the situation. “Or, I guess, find a way to not lose quite so much.”

The software giant has been trying to build its online business for many years now, spending a lot of money and not getting very much traction.

Meanwhile, the talks Microsoft has been having with Yahoo about outsourcing its online display sales to the Internet giant, among other scenarios, continue.

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Thursday, January 22, 2009

MSN Changes Afoot?

According to several sources, more restructuring is about to hit Microsoft’s online division as various departments are moved among and between its top execs, with changes to be announced as early as today.

While BoomTown is still gathering information, it looks like longtime Microsoft exec Yusuf Mehdi, who is now in charge of marketing, online audience business development and product management for MSN and the search properties, will get more added to his portfolio, including overall business development for the online properties.

Mehdi could eventually get purview over programming for MSN too, said several sources.

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Monday, December 15, 2008

Microsoft Sales Vet Leaves, After Consolidation Post-Qi Lu Hire

In the wake of the changes at Microsoft’s online division, a senior ad sales exec, Bill Shaughnessy, is set to leave his post, the company confirmed. The departure was first reported in Ad Age, which said Shaughnessy’s future plans were undetermined and, in fact, noted it was unclear why the longtime Microsoft staffer of 15 years was leaving. Here’s why: Consolidation.

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Saturday, December 13, 2008

Ex-Yahoos Weigh In on Their Choices for New Yahoo CEO

With so many more ex-Yahoos out there now, BoomTown put out feelers to a range of them to ask whom they would like to run the company they no longer work for. After all, who better than to pick a new CEO than an ex? The response was swift and varied wildly, depending on which way the ex-Yahoo felt the company should go, from a basic turnaround expert to–drum roll, please–his digital Holiness, Steve Jobs of Apple. No kidding.

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Thursday, December 4, 2008

BoomTown Decodes Microsoft CEO Steve Ballmer’s Memo on New Digital Guru, Qi Lu (So You Don’t Have To)

BoomTown strives to bring readers the very best in internal memo decoding, and this one is just too good to pass up.

Microsoft CEO Steve Ballmer sent a short memo to employees this afternoon about finally hiring someone to head the software giant’s lackluster digital efforts.

That someone is former Yahoo tech star Qi Lu. He will become president of the Online Services Group at Microsoft, right after the new year.

Thus, let us try to read between the lines.

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Microsoft Officially Confirms Qi Lu Hired as Digital Chief; McAndrews Out

Microsoft moved up its announcement of former Yahoo tech star Qi Lu as its digital head.

BoomTown reported on the selection this morning.

As part of the changes, Microsoft digital ad head Brian McAndrews, who had also wanted the job, is leaving.

Here’s the full release.

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Former Yahoo Tech Star Qi Lu Likely to Be Named Microsoft’s Digital Head by Next Week

Former Yahoo tech star Qi Lu is poised to take on the big job of being Microsoft’s top digital executive, according to several sources inside and outside the company.

The appointment could be announced as early as next Monday.

A variety of details is still being ironed out, including whether the well-regarded techie Lu will be “paired” with another executive at Microsoft with more general business experience.

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Tuesday, November 25, 2008

Musical Chairs at MSN: Here’s a Partial Scorecard of What’s What

Here’s part of an internal memo BoomTown obtained about some small, but interesting, changes at Microsoft’s MSN unit, sent out by the GM of its Global Media Group, Greg Nelson, which is under the leadership of–well, frankly–a confusing panoply of people.

That’s why I have been haranguing Microsoft CEO Steve Ballmer for a little digital clarity, especially around its consumer digital businesses and brands.

Ballmer has been searching for an overall head of that business, and it will fall to the person he ultimately selects as digital head to figure out what to do next.

Until then, let’s rearrange some chairs!

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Thursday, November 20, 2008

BoomTown Pick for Microsoft Digital Head: Qi Lu (Yes, the Former Yahoo Search Guru)

Yesterday, BoomTown opined that Microsoft was nearing a decision on who would become the head of its digital efforts.

And, according to several sources and some puzzling by me–if the deal can be sealed–I think that Microsoft CEO Steve Ballmer’s top choice is former Yahoo tech star Qi Lu.

If Ballmer manages to pull off the hire of Lu–on the heels of already grabbing another top Yahoo search exec, Sean Suchter, which I posted on yesterday–the aggressive exec could almost be bypassing a Yahoo search partnership he has long sought by sucking the talent right out of the place instead.

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Wednesday, November 19, 2008

Steve Bomb-mer Drops Another One on Yahoo, Whose Shares Tank to $9, as Microsoft Settles on Digital Head Pick

At least Yahoo got one day of stock euphoria, on the news that its CEO Jerry Yang was stepping down, before Microsoft CEO Steve Ballmer dropped yet another bomb on the troubled Internet giant by saying once more with feeling that he is not at all interested in buying it.

Yahoo shares plummeted on the news, dropping below $10 a share to close at $9.14, down $2.41 or an astonishing 21 percent.

While lack of interest in acquiring Yahoo is a sentiment that Ballmer has expressed more times than Alaska Gov. Sarah Palin said “maverick” in the presidential campaign, Wall Street continues to hold out hope that Microsoft might swoop in and make a new bid for all of Yahoo.

It will not. Let’s repeat. It. Will. Not.

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Monday, November 10, 2008

Since Microsoft Can’t Pick Its Digital Head, BoomTown Does It for Them: Volpi, Smith, Armstrong?

Another week, another nonpick for the still-outstanding position to lead Microsoft’s digital business.

Microsoft CEO Steve Ballmer has cast about for more than three months, both internally and externally, for the person who will turbocharge Microsoft’s Web efforts, but no one has emerged a favorite.

Nonetheless, new prospects include former Cisco exec and current Joost CEO Mike Volpi, sources said.

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Friday, October 24, 2008

What’s Up at Microsoft’s Professional Developers Conference (Hint: Cloudy With a Chance of Amazon Pain)

Next week in Los Angeles, Microsoft will kick off its Professional Developers Conference, a place the software giant likes to unveil all kind of news in a big launchtastic flourish.

For all the noise, it’s worth paying attention, because Monday’s outlook will be cloudy, as in cloud computing.

The day will include a speech from Microsoft’s Chief Software Architect, Ray Ozzie, and others on, among other topics, its cloud infrastructure service initiatives–designed to match aggressive efforts from Amazon in the space.

But who knows what else is up Microsoft’s sleeve?

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Wednesday, October 8, 2008

Why Microsoft Will Sit Out the Yahoo-AOL Dance (and Bide Its Time to Capture Search)

While a lot of analysts and pundits have suggested that Microsoft would or should surely jump into the fray–now that AOL and Yahoo are talking merger more seriously, and especially since Yahoo’s stock has dropped in the $14 range–don’t count on it.

In fact, in what has to be the most Zen-like approach it has ever had, sources close to Microsoft’s thinking actually hope that the talks to combine the Time Warner unit and Yahoo will work out, which could give the software giant another shot at nabbing the search business from the pair.

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Monday, September 29, 2008

Yusuf Mehdi Gets a Big New Job at MSN–But Still No Digital Head in Sight

Longtime Microsoft exec Yusuf Mehdi is taking over a big part of Microsoft’s online services portfolio–including marketing, business development and product management for MSN and the search properties.

But Microsoft has yet to name an overall digital head for these online properties, which has been promised by Microsoft CEO Steve Ballmer since the departure of Kevin Johnson in late July.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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