Monday, November 2, 2009
“Come to Think of It, eBay”–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)
BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay.
With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.”
Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.
