Well, this unusual video by Demand Media is certainly a unique effort to get freelancers to consider doing work for its Demand Studios.
In it, staffers at the Santa Monica, Calif.-based network of social networking sites and apps maker went full Van Halen–with a celebrity assist by a leather-clad Brooke Burke, who runs the ModernMom site on Demand.
What’s one of the ways you might attract a lot of attention online? Here’s one possible equation: Celebrity + Mom + Tips Galore.
That’s the formula behind a new site relaunching today called Modern Mom, which is backed by “Dancing With the Stars” winner Brooke Burke and partner Lisa Rosenblatt, wading into what the pair hopes will be a lucrative market.
It’s an interesting effort to watch in online publishing, to see if the pair can attract both an audience and advertisers without a big brand name in the mother space and by leveraging Burke’s online and offline popularity.
Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »
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