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BoomTown

Monday, July 21, 2008

All Grown Up: Apple Apps Are for Adults (There, We Said It)

When Apple releases its third-quarter earnings after the close today, Wall Street will be looking hard for a solid performance from the company to help buoy a tech sector smacked silly by weak reports from industry leaders Microsoft and Google last week.

But more important to me is what is happening with the plethora of third-party apps now available on the iTunes App Store–both free and paid–for use on the iPhone platform.

That’s because Apple has finally built a platform for adults.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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