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BoomTown

Tuesday, January 6, 2009

Video, Which Already Killed the Radio Star, Is the Killer App Online for 2009

BoomTown likes charts, so here are two recent ones from comScore and Nielsen about online video usage for November of 2008.

The pair have different results. But, overall, it’s up big time, year over year (40 percent!), as viewers have really started to up their time spent watching videos on the Web and also the number of videos they watch.

You can yammer all you like about cloud computing, but online video and its monetization is going to be the big story for 2009, because it is exactly where the audience is going.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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