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	<title>BoomTown &#187; Cake</title>
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		  <title>All Things Digital</title>
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		<title>Yahoo Content Model Gets Remixed as Product Development Is "Globally" Centralized</title>
		<link>http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/</link>
		<comments>http://kara.allthingsd.com/20090220/yahoo-content-model-gets-remixed-as-product-development-is-globally-centralized/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 13:45:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Ash Patel]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Cake]]></category>
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		<category><![CDATA[Donna Summer]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=9287</guid>
		<description><![CDATA[Will Yahoo's media properties fall flat with sweeping new changes that are afoot that will drastically change the way the company bakes its content offerings?

Or will the ability to have a single, highly scaleable, centrally developed architecture make the media programming Yahoo delivers more responsive and flexible in the era of fast-twitch bloggers (all while cutting costs)?

According to many sources inside and outside the company, product development for Yahoo's heavily trafficked media operations--including its powerful News, Finance and Sports sites--is set to be moved under Ash Patel, who is EVP of the company's Audience Product Division.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/02/frd_bake_a_ckake.jpg"><img src="http://kara.allthingsd.com/files/2009/02/frd_bake_a_ckake-241x300.jpg" alt="frd_bake_a_ckake" title="frd_bake_a_ckake" width="241" height="300" class="alignright size-medium wp-image-10032" /></a></p>
<p>Will Yahoo&#8217;s media properties fall flat with sweeping new changes that are afoot that will drastically change the way the company bakes its content offerings?</p>
<p>Or will the ability to have a single, highly scaleable, centrally developed architecture make the media programming Yahoo delivers more responsive and flexible in the era of fast-twitch bloggers (all while cutting costs)?</p>
<p>According to many sources inside and outside the company, product development for Yahoo&#8217;s heavily trafficked media operations&#8211;including its powerful News, Finance and Sports sites&#8211;is set to be moved under Ash Patel, who is EVP of the company&#8217;s Audience Product Division.</p>
<p>The move has been supported by <a href="http://kara.allthingsd.com/20081103/as-boomtown-said-microsofts-jeff-dossett-joins-yahoo/">U.S. Audience head Jeff Dossett</a>, who came to Yahoo (YHOO) from Microsoft (MSFT). He replaced former media head Scott Moore, who is about to take over content efforts at Microsoft.</p>
<p>The centralization of product development for the media properties was much resisted by Moore and by many managers within Yahoo&#8217;s media group, who are worried and unhappy about the upcoming change.</p>
<p>Sources told BoomTown that it is one of many changes coming to the unit, which is likely to soon get a dramatic management restructuring too.</p>
<p>Under the new configuration, which sources said had been approved by CEO Carol Bartz, media products&#8211;but not editorial programming&#8211;will be developed &#8220;globally&#8221; at Yahoo&#8217;s Sunnyvale HQ in Northern California.</p>
<p>Until now, such development has been mostly done by individual media properties, many of which are located down south, in Santa Monica. </p>
<p>But a move to global product and platform development has been steady at Yahoo for a while. The move to change how media are made was initially championed by former President Sue Decker, but has continued to move forward after she announced in January that she planned to leave the company. </p>
<p>As with most things, there are pros and cons to the new approach.</p>
<p>The pro argument posits that centralizing the product development of a Yahoo media offering drives efficiencies, saves money, eliminates redundancies and accelerates growth across the world.</p>
<p>Said one on-the-bandwagon exec to me in an email: &#8220;This is a good and smart plan to achieve better balance between the benefits of a globally scalable product development and the need for regions to be very close to and responsive to local user and advertiser needs&#8230;there is huge upside (in user engagement and monetization) that will come from a deeper focus on editorial, content (original and licensed) and programming within the properties and most importantly across the network.&#8221;</p>
<p>Those who do not like the idea think it is wrong to separate the development of a product from the programming because the two are intricately dependent and need to be tweaked delicately.</p>
<p>In addition, they argue, it makes Yahoo media offerings, which have been largely successful, less unique and more dull.</p>
<p><a href="http://kara.allthingsd.com/files/2009/02/e165740eog3.jpg"><img src="http://kara.allthingsd.com/files/2009/02/e165740eog3.jpg" alt="e165740eog3" title="e165740eog3" width="200" height="200" class="alignleft size-full wp-image-10040" /></a></p>
<p>&#8220;It&#8217;s like separating the cook from the recipe and ingredients,&#8221; said one person who thinks that it&#8217;s very hard to separate product from the content online. &#8220;You could end up with a really bad cake.&#8221;</p>
<p>Translation: I don&#8217;t think that I can take it/&#8217;Cause it took so long to bake it/And I&#8217;ll never have that recipe again.</p>
<p>Whatever the case for Yahoo&#8217;s media properties, I think we can all completely agree that this Donna Summers rendition of &#8220;MacArthur Park&#8221; remains as fresh and delicious as ever (plus it&#8217;s a karaoke video version, so feel free to sing along):</p>
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		<title>They Will Survive&#8211;Silicon Valley Entrepreneurs Talk Downturn!</title>
		<link>http://kara.allthingsd.com/20081030/they-will-survive-silicon-valley-entrepreneurs-talk-downturn/</link>
		<comments>http://kara.allthingsd.com/20081030/they-will-survive-silicon-valley-entrepreneurs-talk-downturn/#comments</comments>
		<pubDate>Thu, 30 Oct 2008 21:32:57 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Silicon Valley]]></category>
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		<category><![CDATA[econalypse]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Automattic]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Cake]]></category>
		<category><![CDATA[downturn]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[Epinions]]></category>
		<category><![CDATA[Gloria Gaynor]]></category>
		<category><![CDATA[I Will Survive]]></category>
		<category><![CDATA[Jason Calacanis]]></category>
		<category><![CDATA[John Doerr]]></category>
		<category><![CDATA[Kleiner Perkins Caufield & Byers partner]]></category>
		<category><![CDATA[Mahalo]]></category>
		<category><![CDATA[Max Levchin]]></category>
		<category><![CDATA[Nirav Tolia]]></category>
		<category><![CDATA[Ram Shriram]]></category>
		<category><![CDATA[Robert Scoble]]></category>
		<category><![CDATA[Slide]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[Toni Schneider]]></category>
		<category><![CDATA[VentureBeat]]></category>
		<category><![CDATA[Web 1.0]]></category>
		<category><![CDATA[WordPress]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=5850</guid>
		<description><![CDATA[Earlier today, BoomTown posted a video of star venture capitalist John Doerr's 10 tips to start-ups for surviving the econalypse that he ticked off at a roundtable in Silicon Valley on Wednesday.

Beside the words of wisdom from the Kleiner Perkins Caufield &#38; Byers partner, I also trolled for advice from the panel of well-known entrepreneurs I moderated at VentureBeat's "How to manage your start-up in the downturn" event.

The message: They will survive! (Cue the disco ball.)]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/10/i_will_survive.jpg"><img src="http://kara.allthingsd.com/files/2008/10/i_will_survive-300x298.jpg" alt="" title="i_will_survive" width="200" height="200" class="alignright size-medium wp-image-5888" /></a></p>
<p>Earlier today, BoomTown posted a video of <a href="http://kara.allthingsd.com/20081030/the-entire-video-of-john-doerr-giving-10-tips-for-start-ups-to-avoid-the-econalypse/">star venture capitalist John Doerr&#8217;s 10 tips</a> to start-ups for surviving the econalypse that he ticked off at a roundtable in Silicon Valley on Wednesday.</p>
<p>Beside the words of wisdom from the Kleiner Perkins Caufield &#038; Byers partner, I also trolled for advice from the panel of well-known entrepreneurs I moderated at VentureBeat&#8217;s &#8220;How to manage your start-up in the downturn&#8221; event.</p>
<p>Thus, here is the i-will-survive take from Jason Calacanis of Mahalo, Toni Schneider, chief executive of Automattic, the company that makes the WordPress blogging software, Nirav Tolia of Web 1.0&#8217;s Epinions and Max Levchin of Slide. </p>
<p><a href="http://kara.allthingsd.com/files/2008/10/i_will_survive_cover_1.jpg"><img src="http://kara.allthingsd.com/files/2008/10/i_will_survive_cover_1-300x300.jpg" alt="" title="i_will_survive_cover_1" width="200" height="200" class="alignleft size-medium wp-image-5889" /></a></p>
<p>As an added bonus, Ram Shriram, one of Google&#8217;s first investors, also weighs in. And, of course, the inevitable blogger Robert Scoble gives his two cents (and also freaks me out once again!).</p>
<p>Here&#8217;s the video of the entrepreneurs, and below it, for your viewing pleasure, two versions of &#8220;I Will Survive&#8221; by Gloria Gaynor (the classic) and Cake (the weirdly good one):</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1886218460}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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