Sunday, March 22, 2009
Exclusive: Dan Rosensweig Steps Up to Take His Licks as Guitar Hero Frontman
Former Yahoo COO and current Quadrangle Group partner Dan Rosensweig will take over as CEO and president of Activision Blizzard’s powerful Guitar Hero franchise, according to sources close to the situation.
Rosensweig will run the hot gaming company’s division, located in Silicon Valley, for Activision head Bobby Kotick.
The pair know each other well, since Kotick served on Yahoo’s board for many years when Rosensweig was a key exec there. He’s also just the kind of consumer Web exec that Kotick has been looking for to turbocharge the largely retail Guitar Hero business online.
