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Monday, November 2, 2009

“Come to Think of It, eBay”–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

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BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay.

With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.”

Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

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Wednesday, October 28, 2009

It’s Complicated, but MicroHoo Hasn’t Fallen and Will Get Up (Now, Lay Off Jerry Yang)

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In what should come as a shock to almost no one, the detailed negotiations to complete the Microsoft and Yahoo search and online advertising final agreement are more complicated than its authors anticipated and are taking longer than expected to complete.

Relax, folks–they’ll get done.

But here’s a more important thing that should wrap up sooner than later: Yahoo CEO Carol Bartz’s gibes about former CEO and co-founder Jerry Yang’s tenure.

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Beware Google: Bing Is Going to Suck Your Blood, Um, Market Share: The New Commercial

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Here is a funny but decidedly creepy new commercial from Microsoft, in its ongoing marketing campaign to push its Bing search service.

Titled “Vampire Decision Engine,” it is an effort by the software giant to tap into vampire mania, playing into Halloween and the next chapter in the “Twilight” movie series, “New Moon,” set to debut in November.

Load up on garlic, Google!

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Wednesday, October 21, 2009

Yahoo Hires New M&A Head–But Whither Greg Mrva?

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Yahoo has hired a new head of mergers and acquisitions–former General Electric M&A exec Andrew Siegel, who will now be VP of corporate development.

Yahoo CFO Tim Morse dropped the news with no details about that title in an interview with The Wall Street Journal about the Silicon Valley Internet giant’s third-quarter earnings.

One question apparently not answered was what exactly is the status of its current top M&A exec, Greg Mrva–who has had the title Siegel now has posted on his LinkedIn profile–as well as that of VP of mergers and acquisitions more recently.

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Tuesday, October 20, 2009

Liveblogging Yahoo’s Third-Quarter Conference Call: Bartz “Came Down With Something,” and CFO Carries On (and On and On and On)

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Uh-oh, Yahoo CEO Carol Bartz was expected to appear on the Internet giant’s third-quarter earnings call, but she apparently “came down with something,” according to CFO Tim Morse.

BoomTown is sending over chicken soup right now, but let’s hope she gets her vaccinations tout de suite!

Thus, no sassy quotes or cursing, but a very earnest Morse, who sounded like he was once a Boy Scout.

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Yahoo Earnings After Market Close, Plus Liveblogging of Conference Call at 2 pm

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It’s not likely the announcement of Yahoo’s third-quarter earnings later today will be quite as exciting as its Open Hack Day in Taiwan this past weekend, but BoomTown will try to make those numbers and the conference call afterward with CEO Carol Bartz as entertaining as possible.

Bartz is certain to be so, especially if she lobs some good quotes, as she did in a recent interview about her management style: “I have the puppy theory. When the puppy pees on the carpet, you say something right then because you don’t say six months later, ‘Remember that day, January 12th, when you peed on the carpet?’ That doesn’t make any sense.”

How much does BoomTown pray for more zingers like that? Muchly!

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Monday, October 19, 2009

Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization.

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In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts.

The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign.

Perhaps a “Got Yahoo?” campaign is in the future?

Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

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Friday, October 2, 2009

Gandhi’s Head Starring as the “G” in Google Today

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For the last month or so, the Google homepage has played with the famous colored-letter logo by morphing it into a sci-fi in-joke and later adding another “l” to indicate the company’s 11th birthday.

Now, a portrait of Mahatma Gandhi–the Indian leader whose 140th birthday anniversary is today–has become the “G” in the logo.

Yes, indeed, the head of the man known as “The Father of a Nation” is a letter.

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Sunday, September 13, 2009

Exclusive: Yahoo Set to Unveil Massive New Marketing Campaign at Advertising Week, Declaring Size Does Matter

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Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow.

According to numerous sources BoomTown has spoken to about the campaign, Yahoo is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant. With consumers, the Internet giant will push the idea of being a key hub on the Web.

The details of the plan will be made public Tuesday, Sept. 22, at a press conference with senior Yahoo execs, including CEO Carol Bartz.

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Thursday, February 12, 2009

Meg Whitman Tries on Her Political Dancing Shoes on the “Today” Show

Here’s a video of former eBay CEO Meg Whitman talking to Matt Lauer on the “Today” show this morning about her nascent campaign to be governor of California as the Republican candidate.

Whitman, who was a favorite of failed Presidential nominee Sen. John McCain, seems to have perfected the art of saying exactly nothing, even after Lauer asked her if she was nuts to run the “arguably ungovernable”–referencing a writer for the Sacramento Bee–California.

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Friday, October 24, 2008

Well Said: Ana Marie Cox on Bloggers Then and Now

The more things change, the more they actually do change.

At least, according to this excerpt from a 10-questions interview former Wonkette blogger Ana Marie Cox, who now contributes to Time magazine’s Swampland blog, did with Stop Smiling magazine.

In questions No. 7 and 8 here, she discusses the huge differences in the 2004 and 2008 presidential campaigns, in terms of blogs, and how the image of bloggers has shifted dramatically with mainstream media.

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Friday, September 19, 2008

New Microsoft Ads Win Most Improved Award (It Wasn’t Hard Though)

Here are videos of three of the new “I’m a PC” ads, from Microsoft’s next phase of its Vista-doesn’t-bite advertising campaign.

You can decide if you like them or not. But BoomTown is declaring them a vast improvement on the quirky initial commercials that featured Microsoft Founder Bill Gates and comedian Jerry Seinfeld.

The software giant seems to be returning from its short visit in hipville to a more normal marketing message, with an it’s-a-small-world-after-all panoply of people declaring that they are all PCs.

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Wednesday, September 17, 2008

Seinfeld and Gates Ads Over: Not That There’s Anything Wrong With That!

While the very quirky ads rolled out by Microsoft to tout itself, starring Bill Gates and comedian Jerry Seinfeld, got a ton of hype, it turns out there will be no more than than three already released.

It seems the churros have gone cold.

According to a Microsoft spokesman, the ads were apparently just a warmup for more to come, as early as tomorrow, and though the new ones will not use Seinfeld in any significant way, they might still feature Gates.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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