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Thursday, August 7, 2008

How Much for AOL? (Not-So-Much) Fun With Numbers!

How much is AOL really worth?

Well, its own owner, Time Warner, has been trying to put a big, shiny $10 billion price tag on the much-beleaguered online unit for months now, as it dribbles out tiny leaks about its hot-and-cold-running acquisition talks with both Yahoo and Microsoft.

But after yesterday’s less-than-impressive results for AOL, which dragged down the crowing Time Warner CEO Jeff Bewkes could deservedly do over its “Dark Knight” and “Sex and the City” film successes, can it even hope to get that much?

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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