Yahoo CEO Carol Bartz is making the most substantive changes in her exec ranks since she did a massive restructuring of its staff in late February, according to sources close to the situation.

“She is continuing to clean the place up,” said one top exec about the moves, which are likely to be announced internally tomorrow.

Will these changes also extend to Yahoo’s board?

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Carl Icahn, the activist billionaire investor who made such a noisy fuss in his quest to force management and other changes at Yahoo, is taking a much quieter leave from the Internet giant’s board.

He said “there was not a need at this time for an activist investor” on Yahoo’s board.

That’s true, of course, but here’s BoomTown’s quickie analysis: Yahoo CEO Carol Bartz completely ignores him.

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Yahoo introduced its new $100 million marketing and branding campaign in New York today with “It’s Y!ou” as the new motto, making use of the Internet giant’s famous exclamation point and aimed at its customers.

Sure, it’s clever and all, but All Things Digital has come up with a much better advertising idea focused on Yahoo CEO Carol Bartz, a sassy and ofttimes salty exec whose pugnacious utterances have become legend quickly.

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Champagne wishes and caviar dreams are now but a memory for billionaire shareholder-activist Carl Icahn, who lost about $125 million today by selling off 16 percent of his ever-losing stake in Yahoo.

The sale of 12.7 million shares at just under $15 a piece is a far cry from the hopes that the famously prickly Icahn had when he started his quest to bring about change and riches for himself by investing in stock of the turmoil-plagued Internet giant in 2008.

As it turned out, he came to Silicon Valley, he saw, he did not conquer.

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As BoomTown reported earlier today, Yahoo and Microsoft have struck a search and online advertising partnership that sources said will be announced tomorrow.

But it is eminently instructive to look at the deal that Microsoft had offered Yahoo almost exactly a year ago, which was rejected by Yahoo in favor of a competing bid by Google.

The Yahoogle deal, of course, failed, after regulators looked askance at a partnership of the No. 1 and No. 2 search players.

The new deal between Yahoo and Microsoft, according to sources, certainly seems a lot smaller than the one offered last June, although there might be a surprise yet to come.

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Oh, they’re still talking. Except when they’re not. And, then, they are.

Such has been the course of discussions Yahoo and Microsoft continue to be engaged in about a possible partnership deal around search and online advertising.

“It runs hot, then cold, then hot, then who knows,” said one person close to the situation.

It’s kind of like a digital version of the romantic travails of Lindsay Lohan and Samantha Ronson, minus the paparazzi and screaming matches in trendy clubs.

Here’s an update of the talks.

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BoomTown is at the lovely Santa Clara Marriott in Silicon Valley at the 2009 Yahoo annual meeting, liveblogging the event, which should be spectacularly dull.

Here is a rundown of what went on.

10:05 am: The meeting kicks off with a little video presentation with various and sundry television talking heads saying “Yahoo” in quick succession.

Actually, this was the year during which all of those hype-magnets repeated “Twitter” so many times that it has began to make my ears bleed.

But I like the spirit of trying to make Yahoo seem relevant and innovative again.

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Let’s be honest–even with the sassy stylings of CEO Carol Bartz, who will be appearing at her first Yahoo annual meeting this morning–there are few of these affairs that are even remotely exciting.

Last year’s Yahoo meeting did have a frisson of possibility, since billionaire investor Carl Icahn and Microsoft CEO Steve Ballmer were fixing to put the double squeeze on the board and, especially, its then-CEO and co-founder Jerry Yang. Also, major Yahoo shareholders threatened a revolt.

But, none of that panned out. Thus, this year is likely to be a snoozer in comparison.

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In exactly one week at 10 am PDT, Yahoo will hold its annual meeting in Silicon Valley, the first time when new CEO Carol Bartz will greet its shareholders in person.

She should prep carefully, as the event has been quite a drama over the last two years.

Here’s a rundown of what is likely to be on the minds of investors, including the status of the isn’t-it-rich-aren’t-they-a-pair relationship between Yahoo and Microsoft.

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Microsoft and Yahoo have been busily ferreting away on talks about search and advertising partnership possibilities in what one person close to the situation described as “hot and heavy.”

Exactly how hot and how heavy depends on which side you are talking to, with Yahoo seeking to play it a bit cooler and Microsoft, according to many sources, aggressively interested in striking a deal.

Nonetheless, sources within Yahoo said that the company is also eager to make what could be a lucrative arrangement with Microsoft, which could come sooner than some expect.

In fact, execs from both companies have been meeting in Silicon Valley recently again.

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Following on BoomTown’s report earlier this week, The Wall Street Journal has also named former Autodesk top exec Carol Bartz as a contender for Yahoo CEO in a report today.

Since my post on Wednesday, I have been getting a lot of intense reaction from inside and outside of Yahoo to the idea of an old-line tech CEO–such as Bartz–with little Internet or online advertising experience, taking on the difficult role at Yahoo.

What’s most interesting about the reaction to Bartz is that the kudos and the knocks track very closely.

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BoomTown had no idea how much yammering took place between Yahoo Tech Ticker’s Sarah Lacy and me last week when we did an interview. But here is (hopefully) the final chapter of three videos about the tech scene, looking back at 2008 and forward to 2009.

This one is about the most underrated and overrated in tech–and somehow I manage to call Facebook both. I also note that while Steve Jobs is not overrated, by any means–so back off, you Mac fanatics–the other key execs at Apple are underrated.

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There it was again–like the gnarly ghost of Christmas past–in the Los Angeles Times this week. But this time Lloyd Braun wasn’t going to take it anymore. The object of his ire was dropped right in the middle of a blog post about how Yahoo was “reversing its Hollywoodification” at its Santa Monica media unit offices. The piece also included old allegations from a devastating story in November of 2005 about Braun, which made him look like a digital version of Ari Gold from “Entourage.” Unfortunately, as BoomTown has found out, the bulk of those juicy anecdotes about him don’t actually check out. And therein lies a complex tale that still reverberates at Yahoo today.

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BoomTown is handing over the stage today to hyperactive entrepreneur Mark Cuban, who just weighed in on what Yahoo should do. Literally, his post yesterday on his Blog Maverick site is titled “What Yahoo Should Do,” and he lays waste to a lot of the conventional wisdom about the Internet portal’s fate. Cuban and Yahoo have a rocky history and, let’s just say, Yahoo CEO Jerry Yang is not a fan. Ironically, in the piece, Cuban seems to be a big fan of Yahoo, or–more precisely–of its potential.

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BoomTown really does hope that in some secret airport hangar right now Microsoft CEO Steve Ballmer and Yahoo CEO Jerry Yang are meeting, in order to hammer out a fair search deal that will benefit them both. I’d even insist that Yahoo’s noisiest board member, activist shareholder Carl Icahn, be there too, to make sure all sides were copacetic and there would be no last-minute switcheroos and backstabbings. Because, long ago in galaxy far, far away, what is now going on between Microsoft and Yahoo would have seemed inane.

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