All Things Digital

Here’s one certainty in the hubbub that has resulted in the wake of the departure of high-profile exec Ben Ling from Facebook last week: COO Sheryl Sandberg is definitely not responsible for the melting of the polar ice caps.

That’s the joking question–Was global warming Sandberg’s fault too?–that was asked at a staff meeting at the social networking start-up last Friday afternoon, after the news of Ling’s departure, on the heels of some other previous employee exits, suddenly morphed into a series of increasingly vituperative posts on the Valleywag tech gossip site that all centered on what blogger Owen Thomas called Sandberg’s “reign of terror” at Facebook.

The truth of the situation, though, is actually a lot more interesting.

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This morning, Facebook is planning on showing a little leg to the press, throwing a “casual Open Door session… to learn more about the upcoming New Profile Design.”

You know, the long expected renovation of main Facebook pages consumers use daily, which has third-party developers in a hubbub and is likely to cause an even bigger one among users no matter how good it is?

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Since we are refraining from writing about the current deals being mulled over by Facebook (see this post and also this disclosure)–one for its international ad business with rivals Google and Microsoft vying for the privilege of losing money in a guaranteed revenue deal and another to complete a mega-round of funding that will value [...]

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While everyone has been focusing on the management roundelays at Yahoo this week, with President Sue Decker’s announcement of changes in the company’s ranks (here is my translation of her memo), the good folks over at Facebook have been quietly fine-tuning their titles.

So we are all up to date, here is the new–and much more helpful–Facebook page on top management.

And it seems now that all the executives at the hotter-than-ever social-networking company have become simple vice presidents (although some get extra titles, too).

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Yesterday, I posted on the management shifts at Facebook, most particularly the changing of COO Owen Van Natta’s title to chief revenue officer and vice president of operations.

I also gave a rundown of all the top execs at the fast-growing social networking company and their duties (there are an awful lot of vice presidents with operations in their title, which I shall leave to another post to parse).

But, silly me, this is Facebook after all and I forgot the photos of each of the members of co-founder and CEO Mark Zuckerberg’s brain trust, who will presumably make the popular site hugely profitable and an inevitable part of every man, woman and child’s life on the planet.

Right, boys? (Because there are no ladies in this group.)

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