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	<title>BoomTown &#187; Chamath Palihapitiya</title>
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		<title>The Curious Case of Facebook's Benjamin Ling and Sheryl Sandberg</title>
		<link>http://kara.allthingsd.com/20080818/the-curious-case-of-facebooks-benjamin-ling-and-sheryl-sandberg/</link>
		<comments>http://kara.allthingsd.com/20080818/the-curious-case-of-facebooks-benjamin-ling-and-sheryl-sandberg/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 01:15:09 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Adam D'Angelo]]></category>
		<category><![CDATA[Ben Ling]]></category>
		<category><![CDATA[Benchmark Capital]]></category>
		<category><![CDATA[Chamath Palihapitiya]]></category>
		<category><![CDATA[cliff]]></category>
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		<category><![CDATA[Elliot Schrage]]></category>
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		<category><![CDATA[Jonathan Heiliger]]></category>
		<category><![CDATA[Lady Macbeth]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Matt Cohler]]></category>
		<category><![CDATA[Owen Thomas]]></category>
		<category><![CDATA[Rosa Klebb]]></category>
		<category><![CDATA[Sheryl Sandberg]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2834</guid>
		<description><![CDATA[Here's one certainty in the hubbub that has resulted in the wake of the departure of high-profile exec Ben Ling from Facebook last week: COO Sheryl Sandberg is definitely not responsible for the melting of the polar ice caps. 

That's the joking question--Was global warming Sandberg's fault too?--that was asked at a staff meeting at the social networking start-up last Friday afternoon, after the news of Ling's departure, on the heels of some other previous employee exits, suddenly morphed into a series of increasingly vituperative posts on the Valleywag tech gossip site that all centered on what blogger Owen Thomas called Sandberg's "reign of terror" at Facebook.

The truth of the situation, though, is actually a lot more interesting.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/08/map.gif"><img src="http://kara.allthingsd.com/files/2008/08/map-300x266.gif" alt="" title="map" width="300" height="266" class="aligncenter size-medium wp-image-2872" /></a></p>
<p>Here&#8217;s one certainty in the hubbub that has resulted in the wake of the departure of high-profile exec Ben Ling from Facebook last week: COO Sheryl Sandberg is definitely not responsible for the melting of the polar ice caps. </p>
<p>That&#8217;s the joking question&#8211;&#8221;Was global warming Sandberg&#8217;s fault <em>too</em>?&#8221;&#8211;asked at a staff meeting at the social-networking start-up last Friday afternoon after the news of Ling&#8217;s departure on the heels of previous employee exits suddenly morphed into a series of increasingly vituperative posts on the Valleywag tech gossip site centering on what blogger Owen Thomas called Sandberg&#8217;s <a href="http://valleywag.com/5036571/sheryl-sandbergs-reign-of-terror">&#8220;reign of terror&#8221;</a> at Facebook.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/b_1215562904_sheryl-sandberg.jpg"><img src="http://kara.allthingsd.com/files/2008/08/b_1215562904_sheryl-sandberg.jpg" alt="" title="b_1215562904_sheryl-sandberg" width="133" height="200" class="alignright size-medium wp-image-2862" /></a></p>
<p>Using Photoshopped images&#8211;one of Sandberg wielding a rifle and another with the <a href="http://valleywag.com/5037244/liar-liar">bright-red word, &#8220;LIAR,&#8221;</a> plastered under her mug&#8211;the vaguely sexist and decidedly over-the-top picture painted was of Sandberg (at right) as some unholy cross of Lady Macbeth, the <em>bad</em> side of Hillary Clinton and a really grumpy fascist dictator of a small third-world country.</p>
<p>&#8220;She demands total loyalty, and brooks no dissent&#8211;even the healthy, boisterous debate that&#8217;s common to start-ups,&#8221; wrote Thomas dramatically, as if Sandberg might really use that fake rifle on errant minions. &#8220;You&#8217;re either with Sheryl, or you&#8217;re against Sheryl. And if you&#8217;re against Sheryl, you&#8217;re not long for Facebook.&#8221;</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/143538__lenya_l.jpg"><img src="http://kara.allthingsd.com/files/2008/08/143538__lenya_l-225x300.jpg" alt="" title="143538__lenya_l" width="150" height="225" class="alignleft size-medium wp-image-2899" /></a></p>
<p>Owen, you have now officially scared the bejesus out of BoomTown with that added dash of Rosa Klebb!</p>
<p>(And, of course, this image conveniently leaves out the very pertinent fact that Founder and CEO Mark Zuckerberg is still firmly and much more militantly in charge at Facebook than ever before, but we will get to that later.)</p>
<p>In any case, Valleywag used all of this to postulate that Sandberg&#8217;s insane reaction to Ling&#8217;s leaving&#8211;complete with a sneaky-sounding stock bribe to buy his silence&#8211;was evidence of her mad grab for power over all of Facebook. </p>
<p>The talented and strong-willed Ling was portrayed in an odd way too, as some sort of whiny victim of circumstances he was unable to control.</p>
<p>Except&#8211;while BoomTown likes a good &#8220;Tom and Jerry&#8221; cartoon as much as the next person&#8211;it&#8217;s a deeply inaccurate portrayal of Sandberg, who arrived at Facebook in March; of what happened with regard to Ling; and most of all, of the often-painful growing-up process that has actually been occurring inside of Facebook.</p>
<p>The Ling incident is, in fact, a perfect example of this.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/ling.jpg"><img src="http://kara.allthingsd.com/files/2008/08/ling.jpg" alt="" title="ling" width="200" height="242" class="alignright size-medium wp-image-2695" /></a></p>
<p>According to multiple sources from all sides, Ling (pictured here) was offered the choice of resigning or being terminated last Monday, and he and Facebook senior management wrangled over how he would leave the company and announce his return to Google (GOOG)&#8211;in a big job at its YouTube division, in fact. But the true story of his departure is highly typical of how small, promising Web companies stumble forward.</p>
<p>From mismanaging expectations related to Ling&#8217;s job after his arrival from Google last fall (after Facebook widely touted the new recruit), to constant shifts in how the company was organized, to a series of miscommunications and misunderstandings on both sides, the curious case of Benjamin Ling and Sheryl Sandberg is&#8211;more than anything&#8211;completely human.</p>
<p>Which is to say, it is a bit of a mess.</p>
<p>Here&#8217;s what I found out, after spending the weekend talking to as many people with knowledge of the situation as possible, in a very long report:</p>
<p><span id="more-2834"></span></p>
<p>To begin, as someone who has been consistently tough on the company for its insane valuation, criticized its sometimes ham-handed management and pressed it to show the true path to sustainable monetization, I think I cannot be considered a cheerleader for Facebook or for its shifting management. </p>
<p>Thus, I and many others looked closely at the recent departures of <a href="http://kara.allthingsd.com/20080511/facebooks-cto-dangelo-to-leave/">CTO Adam D&#8217;Angelo</a> (to take time off) in May and longtime exec <a href="http://kara.allthingsd.com/20080619/facebooks-matt-cohler-to-benchmark/">Matt Cohler</a> in June (to become a VC at Benchmark Capital) with a gimlet eye. </p>
<p>Looking further, I learned from several sources that the 20-something D&#8217;Angelo had issues with the company inevitably becoming larger and more bureaucratic, and there were also questions about his ability to run the much larger and increasingly complicated technical organization.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/b_1207595613_matt_cohler_0012.jpg"><img src="http://kara.allthingsd.com/files/2008/08/b_1207595613_matt_cohler_0012.jpg" alt="" title="b_1207595613_matt_cohler_0012" width="133" height="200" class="alignleft size-medium wp-image-2864" /></a> </p>
<p>The sudden exit of Cohler (pictured here), who had become Facebook&#8217;s VP of Product Management, had an even a more complex set of variables, sources said, including his longtime interest in being a VC, the highly attractive offer he got from Benchmark and, most of all, his lack of interest in running a much larger organization. </p>
<p>While some say Cohler&#8211;who was, in fact, key to bringing Sandberg in&#8211;quickly grew disillusioned with her and the direction of Facebook, it seems a bit of a stretch to me to say he left because of her.</p>
<p>As Zuckerberg&#8217;s earliest and most trusted of execs, who is also well-liked by all, Cohler had as much&#8211;if not more&#8211;power as Sandberg over the organization. More likely, I imagine Cohler would have stayed if he thought she was laying waste to the place. </p>
<p>In any case, the arrival of Sandberg&#8211;followed quickly by the <a href="http://kara.allthingsd.com/20080505/googles-pr-head-elliot-schrage-heads-to-facebook/">hiring of former Google PR head Elliot Schrage</a>&#8211;heralded massive changes and an eventual path to an IPO for Facebook, a journey that not everyone welcomed, to be sure. </p>
<p><a href="http://kara.allthingsd.com/files/2008/08/b_1215563390_elliot-schrage.jpg"><img src="http://kara.allthingsd.com/files/2008/08/b_1215563390_elliot-schrage.jpg" alt="" title="b_1215563390_elliot-schrage" width="133" height="200" class="alignright size-medium wp-image-2865" /></a></p>
<p>With their much more disciplined and controlling management styles, highly polished Harvard, Washington, D.C. and Google resumes, and obviously sharper edges, Sandberg and Schrage (pictured here) represented a contrast to earlier, less-intense times that not everyone at Facebook has liked.  </p>
<p>Many execs&#8211;used to the chaos of jostling for attention and power from the close-to-the-vest Zuckerberg, whose attention to various employees seems to always wax and wane&#8211;also resisted a No. 2 in charge.</p>
<p>Typical was discontent from Technical Operations VP Jonathan Heiliger, whom many sources pointed to because of his vocal complaints around the company and around Silicon Valley about Sandberg&#8217;s more brusque and meddlesome style.</p>
<p>(Heiliger now gets along better with Sandberg, according to many, as do many execs previously wary of the new regime.) </p>
<p>Interestingly, Ling was not in this disgruntled camp, having known Sandberg from Google and hoped her arrival would clarify his growing disappointment with the job he thought he had been hired for.</p>
<p>According to many sources, Ling thought his job as director of platform product marketing, as described to him by Zuckerberg and others who recruited him in the fall of 2007, would be much more expansive than it turned out to be.</p>
<p>And, indeed, the letter from his new boss, Chamath Palihapitiya, heralding his arrival seemed to indicate that Ling would have a lot of responsibility: </p>
<blockquote><p>Hi Guys,</p>
<p>Please join me in welcoming Ben to Facebook as our Director of Platform Product Marketing, working on my team. He joins us from Google where he was the General Manager of eCommerce, where he ran Google Product Search and Google Checkout and was the founder of Google Checkout. Ben also led the mobile efforts at Google in 2004, where he launched Google SMS. Prior to Google, Ben received his Ph.D. in Computer Science from Stanford University.</p>
<p>Ben is responsible for overseeing Platform aspects of Product Management, Product Marketing, Technical Support, and Partner Solutions.</p>
<p>Zuck, D&#8217;Angelo and I are psyched to have Ben on board. *BLING*, as he is known to his friends, sits on the 2nd floor of 156 if you want to come by and introduce yourself.</p>
<p>Chamath&#8221;</p></blockquote>
<p>It was a wide swath of duties, which seemed to indicate that Ling was, in essence, the lead manager of the platform. </p>
<p>This turned out not to be the case, as Facebook runs more as a &#8220;functional&#8221; organization rather than a &#8220;cross-functional&#8221; one, which is to say, no one manager is in charge of all the many parts it takes to get a product out the door.</p>
<p>For someone like Ling, sources said, the lack of structure meant chaos and no clear lines of accountability, and he pressed his bosses for more definition of his role.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/b_1207596520_chamath_palihapitiya_0022.jpg"><img src="http://kara.allthingsd.com/files/2008/08/b_1207596520_chamath_palihapitiya_0022.jpg" alt="" title="b_1207596520_chamath_palihapitiya_0022" width="133" height="200" class="alignleft size-medium wp-image-2866" /></a></p>
<p>For their part, sources said, those execs&#8211;Palihapitiya (pictured here) and then Cohler&#8211;felt Ling was too interested in internal politics, his title and control rather than in taking the lead in a more organic way. They also felt Ling, while a good executor of tasks, lacked the vision to be the overall manager of the platform.</p>
<p>Whether they ever did anything about it, of course, remains unclear, except for the fact that this kind of thing happens a lot all over Silicon Valley.</p>
<p>Let me just stop here then, because one can go round and round with this kind of wrangling over job performance issues and never be able to determine who exactly is to blame.</p>
<p>But it is safe to say Ling was not happy with Facebook and Facebook was not happy with Ling.</p>
<p>When Schrage was put in charge of platform marketing (and not in charge of the platform itself, as many have misconstrued, since he is decidedly nontechnical), the controversial move caused more problems and threw Ling&#8217;s status into even more confusion.</p>
<p>Ling and many others did not like the move, of course, but Ling did go to Schrage to share his disappointment and then took his gripes to Sandberg.</p>
<p>That, from what I can tell, is where things went most awry. </p>
<p>In that meeting about 10 days ago, Ling told her that Google had been tring to recruit him and that he was unhappy with the structure of the Facebook organization. According to those who back Ling, he was not making a threat, but seeking advice.</p>
<p>That is not the way those at Facebook see it. &#8220;Ben wanted a bigger job, and he was using the prospect of going to Google as a hammer,&#8221; said one person. &#8220;But he was not doing a good enough job with what he had been running to make such demands.&#8221;</p>
<p>Sandberg said she would discuss it with other senior execs, most especially Zuckerberg, and get back to Ling with some answers on Monday.</p>
<p>That was when discontent with Ling bubbled up among his managers, and suddenly a series of smaller slights and problems with Ling added up, and not in his favor.</p>
<p>Curiously, although Facebook sources claim they were dissatisfied with Ling&#8217;s work, there seems to have been exactly zero effort to remove him before he revealed the Google offer. </p>
<p>Nonetheless, all now agreed that Ling should not have the larger job, especially if he was also considering a job at rival Google&#8211;although, once again, it is not clear that he actually asked for a larger role within Facebook.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/b_1207595630_mark_zuckerberg_0043.jpg"><img src="http://kara.allthingsd.com/files/2008/08/b_1207595630_mark_zuckerberg_0043.jpg" alt="" title="b_1207595630_mark_zuckerberg_0043" width="133" height="200" class="alignright size-medium wp-image-2863" /></a></p>
<p>What has been lost in this story, though, is that the final decision came from Zuckerberg (pictured here), who was irked by Ling&#8217;s demands and his perceived disloyalty.</p>
<p>Sandberg and Schrage came back to Ling on Monday of last week with a startling decision: He could either resign immediately and write an email to his staff announcing it or he would be terminated by them that night and they would announce it.</p>
<p>Ling was, many sources said, flabbergasted that what he thought was an attempt to get some clarity had turned into this. His detractors maintained he was threatening Facebook by dangling the Google offer. </p>
<p>Ling wrote his letter to staff, and news of his departure leaked by the next day, both <a href="http://kara.allthingsd.com/20080812/ben-ling-to-leave-facebook/">to me</a> and VentureBeat&#8217;s Eric Eldon. </p>
<p>In my post, Ling did not say he resigned under pressure, nor did Facebook say it was about to fire him if he did not resign.</p>
<p>&#8220;I have huge respect for Elliot and work well with him,&#8221; Ling told me. &#8220;Facebook is a tremendous organization, and I would not leave it if it were not for a great opportunity.&#8221;</p>
<p>Facebook&#8217;s statement said, in part: &#8220;Facebook confirms that Ben Ling will be leaving the company in the coming weeks to pursue other interests. We wish him well and appreciate his great contributions to the early success of Facebook Platform.&#8221;</p>
<p>No surprise, but things got worse when the discussions quickly turned to the terms of his departure. Ling was only a few months away from his &#8220;cliff&#8221; for vesting one-quarter of the equity he got for coming to Facebook. </p>
<p>Facebook offered to either accelerate that completely or even make an offer of some of those shares, but only if Ling stayed on the Facebook payroll&#8211;taking a two-month vacation&#8211;and did not accept an offer from Google or anyone else in that time period.</p>
<p><a href="http://kara.allthingsd.com/files/2008/08/google_facebook1.png"><img src="http://kara.allthingsd.com/files/2008/08/google_facebook1-220x300.png" alt="" title="google_facebook1" width="220" height="300" class="alignleft size-medium wp-image-2900" /></a></p>
<p>In addition, deeply sensitive to the perception of a high-profile Google hire going back to the mother ship, Facebook wanted the deal to include a provision barring an immediate announcement that Ling would return to the search giant. </p>
<p>Obviously, given that the original story had been all about talent leaving Google to come to Facebook, the opposite was a much less palatable plot.</p>
<p>Still, this kind of request to refrain from going right to work for a competitor in exchange for shares is not untypical, and companies almost always ask for strict nondisparagement clauses.</p>
<p>But in the hothouse blogging environment of today, of course, to ask for help stopping such news from leaking is like asking to hold back the ocean waves. External optics on Ling&#8217;s departure clearly became too much of a focus of Sandberg, Schrage and others.</p>
<p>More to the point, although he did consider delaying acceptance of the job at Google, even though there were other contenders for the position, Ling did not want to agree to Facebook&#8217;s messaging about his departure.</p>
<p>Said one Ling supporter: &#8220;How could he guarantee that someone was not going to find out and then he would have had to tell a lie about his plans? Especially, given that Facebook is the leakiest place in the Valley?&#8221;</p>
<p>Good point and thank goodness! Valleywag wrote about Ling lunching at Google and I wrote of the details of <a href="http://kara.allthingsd.com/20080814/ben-ling-lands-back-at-google-this-time-at-youtube/">Ling&#8217;s new YouTube job</a> on Friday.</p>
<p>Facebook sources, though, said Ling threatened to badmouth the company if they did not pony up. &#8220;He insinuated he was going to talk badly about all of us, and we did not want to deal with him acting like that,&#8221; said one source.</p>
<p>Sources supportive of Ling said this was not the case and that he was not ever going to impugn Facebook, although Ling was, of course, unhappy.</p>
<p>&#8220;Why they didn&#8217;t give him some credit for his work and align his interests with theirs by being more generous is a mystery to all of us,&#8221; said one Facebook exec, who noted that Ling was prominently featured onstage in the most recent rollout of platform changes at Facebook. &#8220;His fall from grace makes you think anyone could go from valued employee to bum pretty quickly.&#8221;</p>
<p>Other sources at Facebook disagree, noting Ling was simply a hire who did not pan out as expected and that the fault was in not dealing with the issue sooner.</p>
<p>They also note that the company would never have agreed to put Ling prominently onstage if they had known he was considering a move to Google.</p>
<p>But once again, if Facebook was unhappy with Ling&#8217;s work, why put him onstage at all?</p>
<p>It&#8217;s hard to get a good answer to <em>that</em> question, which&#8211;to me&#8211;underscores the disorganization around Ling&#8217;s leaving.</p>
<p>&#8220;Ben is a really smart guy and Google is probably a better place for him,&#8221; said one Facebook exec. &#8220;He will probably do well, but he did not do well here.&#8221;</p>
<p>Actually, neither Facebook nor Ling did very well in dealing with the disintegration of the relationship.</p>
<p>Ling got a new job at YouTube and a fat signing bonus, but no Facebook shares, some of which he probably deserved for his work on the platform.</p>
<p>And Facebook learned yet another hard lesson about growing up. It is doubtless going to be one of many, many to come.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
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		<item>
		<title>Stampede! Facebook Opens Its Profile Doors</title>
		<link>http://kara.allthingsd.com/20080521/stampede-facebook-opens-its-profile-doors/</link>
		<comments>http://kara.allthingsd.com/20080521/stampede-facebook-opens-its-profile-doors/#comments</comments>
		<pubDate>Wed, 21 May 2008 08:02:08 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Ben Ling]]></category>
		<category><![CDATA[Chamath Palihapitiya]]></category>
		<category><![CDATA[developers]]></category>
		<category><![CDATA[Katie Geminder]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[Santa Monica]]></category>
		<category><![CDATA[SuperPoke]]></category>
		<category><![CDATA[third-party]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080521/stampede-facebook-opens-its-profile-doors/</guid>
		<description><![CDATA[This morning, Facebook is planning on showing a little leg to the press, throwing a "casual Open Door session... to learn more about the upcoming New Profile Design."

You know, the long expected renovation of main Facebook pages consumers use daily, which has third-party developers in a hubbub and is likely to cause an even bigger one among users no matter how good it is?]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/04/images.jpeg' alt='facebooklogo'></p>
<p>This morning, Facebook is planning on showing a little leg to the press, throwing a &#8220;casual Open Door session&#8230; to learn more about the upcoming New Profile Design.&#8221;</p>
<p>You know, the long-expected renovation of main Facebook pages consumers use daily, which has third-party developers in a hubbub and is likely to cause an even bigger one among users no matter how good it is?</p>
<p>Because even though change is the operative word in politics this season, no one likes the furniture in their digital homes rearranged, even if it looks better.</p>
<p>The new design is set to roll out live to Facebook users in a few weeks; developers will get full access soon.</p>
<p>The social-networking site said in <a href="http://developers.facebook.com/news.php?blog=1&#038;story=104">a blog last month</a> that it would push back its massive Profile page redesign, which was supposed to be released in early April.</p>
<p>Facebook said then it was due to feedback the company had gotten from its legions of developers, who had actually been griping a lot to me about their many worries about the new look.</p>
<p>As I wrote in a <a href="http://kara.allthingsd.com/20080414/facebook-pushes-back-profile-rollout-developers-breathe-a-sigh-of-relief/">post in mid-April</a> about the Profile redesign: &#8220;It will require almost perfect execution technically speaking, huge educational efforts early and often for users and a total buy-in from third-party developers, whom Facebook made integral to its success when it made the very sharp move of opening its platform to them.&#8221;</p>
<p><img src='http://kara.allthingsd.com/files/2008/05/stampede2.jpg' width='220' height='190' alt='stampede' class='alignleft' /></p>
<p>Of course, Facebook has been putting on a brave face that it will all go smoothly, with a remain-calm attitude one must always take in the face of a possible stampede. </p>
<p>So, holding down the fort at the hour-long session, starting at 10 a.m. PT, it will be the social-networking site&#8217;s VP of Product Marketing Chamath Palihapitiya, Director of User Experience and Design Katie Geminder and Director of Platform Product Marketing Ben Ling, as well as other product managers.</p>
<p>That&#8217;s a lot of directors directing!</p>
<p>Unfortunately, BoomTown will be blogging from the perfect beach in Santa Monica, Calif., and will be unable to attend, although kibitzing in Palo Alto, Calif., over where I get to receive SuperPokes in the future would be my obvious preference.</p>
<p>OK, not so much.</p>
<p>But I will provide updates from ATD&#8217;s temporary oceanfront HQ. Until then, you can see some of the previews on this <a href="http://www.facebook.com/FacebookPreviews">Facebook Previews page here</a>.</p>
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		<title>Facebook Deal or No Deal: The Way They Were</title>
		<link>http://kara.allthingsd.com/20071021/facebook-deal-or-no-deal-the-way-they-were/</link>
		<comments>http://kara.allthingsd.com/20071021/facebook-deal-or-no-deal-the-way-they-were/#comments</comments>
		<pubDate>Sun, 21 Oct 2007 09:09:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Adam D'Angelo]]></category>
		<category><![CDATA[Brandee Barker]]></category>
		<category><![CDATA[Chamath Palihapitiya]]></category>
		<category><![CDATA[David Sze]]></category>
		<category><![CDATA[Dustin Moskovitz]]></category>
		<category><![CDATA[Gideon Yu]]></category>
		<category><![CDATA[Jim Breyer]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Matt Cohler]]></category>
		<category><![CDATA[Owen Van Natta]]></category>
		<category><![CDATA[Peter Thiel]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20071021/facebook-deal-or-no-deal-the-way-they-were/</guid>
		<description><![CDATA[Since we are refraining from writing about the current deals being mulled over by Facebook (see this post and also this disclosure)&#8211;one for its international ad business with rivals Google and Microsoft vying for the privilege of losing money in a guaranteed revenue deal and another to complete a mega-round of funding that will value [...]]]></description>
			<content:encoded><![CDATA[<p>Since we are refraining from writing about the current deals being mulled over by Facebook (see this <a href="http://kara.allthingsd.com/20071015/facebook-funding-still-talking/">post</a> and also this <a href="http://allthingsd.com/about/kara-swisher/ethics/">disclosure</a>)&#8211;one for its international ad business with rivals Google and Microsoft vying for the privilege of losing money in a guaranteed revenue deal and another to complete a mega-round of funding that will value the hot social-networking site at $15 billion&#8211;BoomTown is bored! </p>
<p>And surly, given that we always have a lot to say about Facebook. (OK, <em>OK</em>, one tidbit: Its execs and investors have been disagreeing over how big a new investment to take&#8211;the operations folks want more cash and the VCs less dilution.)</p>
<p>That does not mean I do not hope to break news of what Facebook finally manages to decide to do, both with regard to partners and its funding, but that I will bow out of parsing this particular set of deals in excessive detail.</p>
<p>But our ennui got us thinking to back in mid-August, when we did a <a href="http://kara.allthingsd.com/20070816/the-men-and-no-women-facebook-of-facebook-management/">post making our own Facebook of the top execs there</a> using your basic corporate shots. </p>
<p>So now, before they become all rich and start flying private, we compiled from less corporate pictures we found right on Facebook and the Web&#8211;we were going for a more fun Facebook of the players here.</p>
<p>We used all the execs from the last one, but we also added one woman, PR maven Brandee Barker, as well as the three principal VCs.</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/mark.jpg' alt='mark' class='centered'/></p>
<p>Co-founder <strong>and CEO Mark Zuckerberg</strong> in a picture presumably taken at Harvard. He looks so young and naive. Kind of like now.</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/adam.jpg' alt='adam' width='380' height='313' class='centered'/></p>
<p>Zuckerberg best buddy and tech genius <strong>Adam D&#8217;Angelo</strong> (VP and CTO) on a thrilling night at Foo Camp! What could be more fun than an overhead projector and a room full of geeky guys!</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/dustin.jpg' alt='dustin' class='centered' /></p>
<p>Who knew co-founder and VP of Engineering <strong>Dustin Moskovitz</strong> was such a fox? His future is so bright, he needs those rad shades!</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/vannatta.jpg' alt='vannatta' width='380' height='313' class='centered'/></p>
<p>What deft bit of performance art is wacky <strong>Owen Van Natta</strong>, VP of Operations and Chief Revenue Officer, performing here? A meditation on life as an underling of various and sundry Web moguls&#8211;all Silly String and sorrows?</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/chamath.jpg' alt='chamath' width='380' height='313' class='centered'/></p>
<p>We have no idea what <strong>Chamath Palihapitiya</strong>, VP of Product Marketing and Operations, is doing, but it looks cool, and he&#8217;s dressed natty as always.</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/matt.jpg' alt='matt' class='centered'/></p>
<p>Hey, who also knew that VP of Strategy and Operations <strong>Matt Cohler</strong> was in a 1990s techno-rock duo? (Oh, he&#8217;s the one without the shades.)</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/gideon.jpg' alt='gideon' width='380' height='313' class='centered'/></p>
<p>VP and CFO <strong>Gideon &#8220;Death Cat&#8221; Yu</strong> used to have to drink from public fountains, but soon he&#8217;ll have his own, spewing only the finest champagne!</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/brandee.jpg' alt='brandee' width='380' height='313' class='centered'/></p>
<p>It is hard to know where to begin with this picture of PR head <strong>Brandee Barker</strong> (is she headed for the Castro Street Fair?). But I say: Own it, sister!</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/thiel.JPG' alt='thiel' width='380' height='313' class='centered'/></p>
<p>There are exactly zero interesting pictures of doubtlessly interesting Founders Fund VC <strong>Peter Thiel</strong> online (and we looked hard). That&#8217;s him on the right, looking the most normal of this PayPal crew.</p>
<p><img src='http://kara.allthingsd.com/files/2007/10/jim.jpg' alt='jim' class='centered'/></p>
<p>Again, it is hard to know exactly what Accel Partners VC <strong>Jim Breyer</strong> is up to here, but we think the hat might be a new and exciting look for him. </p>
<p><img src='http://kara.allthingsd.com/files/2007/10/sze.jpg' alt='sze' width='340' height='283' class='centered'/></p>
<p>Greylock Partners VC <strong>David Sze</strong> is thinking really hard about how he can say Facebook is worth $15 billion and still keep a straight face and refrain from cackling in front of all the other VCs at Il Fornaio.</p>
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		<title>Attack of the Vice Presidents at Facebook</title>
		<link>http://kara.allthingsd.com/20070831/attack-of-the-vice-presidents-at-facebook/</link>
		<comments>http://kara.allthingsd.com/20070831/attack-of-the-vice-presidents-at-facebook/#comments</comments>
		<pubDate>Fri, 31 Aug 2007 08:37:07 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Adam D'Angelo]]></category>
		<category><![CDATA[Chamath Palihapitiya]]></category>
		<category><![CDATA[Dustin Moskovitz]]></category>
		<category><![CDATA[Gideon Yu]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Matt Cohler]]></category>
		<category><![CDATA[Owen Van Natta]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20070831/attack-of-the-vice-presidents-at-facebook/</guid>
		<description><![CDATA[While everyone has been focusing on the management roundelays at Yahoo this week, with President Sue Decker's announcement of changes in the company's ranks (here is my translation of her memo), the good folks over at Facebook have been quietly fine-tuning their titles.

So we are all up to date, here is the new--and much more helpful--Facebook page on top management.

And it seems now that all the executives at the hotter-than-ever social-networking company have become simple vice presidents (although some get extra titles, too).]]></description>
			<content:encoded><![CDATA[<p>While everyone has been focusing on the management roundelays at Yahoo this week, with President Sue Decker&#8217;s announcement of changes in the company&#8217;s ranks (here is my <a href="http://kara.allthingsd.com/20070830/yahoo-held-hostage-day-48-boomtown-decodes-the-memo-so-you-dont-have-to/">translation of her memo</a>), the good folks over at Facebook have been quietly fine-tuning their titles.</p>
<p>So we are all up to date, here is the new&#8211;and much more helpful&#8211;<a href="http://www.facebook.com/press/info.php?execbios">Facebook page on top management</a>.</p>
<p>And it seems now that all the executives at the hotter-than-ever social-networking company have become simple vice presidents (although some get extra titles, too).</p>
<p>While some were already VPs, it appears to all be part of a novel attempt at title deflation that is kind of admirable. No EVPs or SVPs or presidents or anything else.</p>
<p>While too many of the execs appear to be in charge of operations of some sort, it feels a bit clearer than before. And it definitely positions all the execs on the exact same level (almost like some commune!). </p>
<p>This was all set in motion, of course, with the <a href="http://kara.allthingsd.com/20070815/management-shuffle-at-facebook/">recent downgrade in title of COO Owen Van Natta</a>.</p>
<p>Of course, there is one who rules above all with the big title: Chief Executive Officer and Founder Mark Zuckerberg or, as I plan to call him when I see him next, the Man.</p>
<p>So, after the jump, is that skinny with pictures, of course, which is slightly different than when I posted my own <a href="http://kara.allthingsd.com/20070816/the-men-and-no-women-facebook-of-facebook-management/">Facebook of Facebook execs</a>:</p>
<p><span id="more-620"></span></p>
<p><img src='http://kara.allthingsd.com/files/2007/08/zuckerberg.jpg' alt='zuckerberg' class='centered'/></p>
<p><strong>Mark Zuckerberg</strong> remains CEO and founder.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/owen.jpg' alt='owen' class='centered'/></p>
<p><strong>Owen Van Natta</strong> was COO and is now vice president of operations and chief revenue officer.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/chamath.jpg' alt='chamath' class='centered'/></p>
<p><strong>Chamath Palihapitiya</strong> is now vice president of product marketing and operations.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/cohler.jpg' alt='cohler' class='centered'/></p>
<p><strong>Matt Cohler</strong> is now vice president of strategy and operations.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/yu.jpg' alt='yu' class='centered'/></p>
<p><strong>Gideon Yu</strong> is now vice president and chief financial officer (and I like to call him Death Cat, too, because he is like that cat named Oscar for his unusual ability to get a sweet job at the hot Web company of the moment at just the right time).</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/dustin.jpg' alt='dustin' class='centered'/></p>
<p><strong>Dustin Moskovitz</strong> is now co-founder and vice president of engineering.</p>
<p> <img src='http://kara.allthingsd.com/files/2007/08/dangelo.jpg' alt='dangelo' class='centered'/></p>
<p><strong>Adam D&#8217;Angelo</strong> is now vice president and chief technology officer.</p>
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		<title>The Men and (No) Women Facebook of Facebook Management</title>
		<link>http://kara.allthingsd.com/20070816/the-men-and-no-women-facebook-of-facebook-management/</link>
		<comments>http://kara.allthingsd.com/20070816/the-men-and-no-women-facebook-of-facebook-management/#comments</comments>
		<pubDate>Thu, 16 Aug 2007 08:12:04 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Adam D'Angelo]]></category>
		<category><![CDATA[Chamath Palihapitiya]]></category>
		<category><![CDATA[Dustin Moskovitz]]></category>
		<category><![CDATA[Gideon Yu]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Matt Cohler]]></category>
		<category><![CDATA[Owen Van Natta]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20070816/the-men-and-no-women-facebook-of-facebook-management/</guid>
		<description><![CDATA[Yesterday, I posted on the management shifts at Facebook, most particularly the changing of COO Owen Van Natta's title to chief revenue officer and vice president of operations. 

I also gave a rundown of all the top execs at the fast-growing social networking company and their duties (there are an awful lot of vice presidents with operations in their title, which I shall leave to another post to parse). 

But, silly me, this is Facebook after all and I forgot the photos of each of the members of co-founder and CEO Mark Zuckerberg's brain trust, who will presumably make the popular site hugely profitable and an inevitable part of every man, woman and child's life on the planet. 

Right, boys? (Because there are no ladies in this group.)]]></description>
			<content:encoded><![CDATA[<p>Yesterday, I posted on the <a href="http://kara.allthingsd.com/20070815/management-shuffle-at-facebook/">management shifts at Facebook</a>, most particularly the changing of Chief Operating Officer Owen Van Natta&#8217;s title to chief revenue officer and vice president of operations. </p>
<p>I also gave a rundown of all the top execs at the fast-growing social-networking company and their duties (there are an awful lot of vice presidents with operations in their title, which I shall leave to another post to parse). </p>
<p>But, silly me, this is <em>Facebook</em> after all, and I forgot the photos of each of the members of co-founder and CEO Mark Zuckerberg&#8217;s brain trust, who will presumably make the popular site hugely profitable and an inevitable part of every man, woman and child&#8217;s life on the planet. </p>
<p>Right, boys? (Because there are no ladies in this group.)</p>
<p>So here&#8217;s the dream team head shots and a little background on each below the photos from their bios on the site and elsewhere.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/zuckerberg.jpg' alt='zuckerberg' class='centered'/></p>
<p><strong>Mark Zuckerberg</strong> needs no introduction these days what with all the magazine covers and morning news shows. My mother knows who he is now and my mother can hardly turn on a computer. But let&#8217;s try, shall we?: Harvard. Almost Quarterlifer. Co-founder. Flip-flop wearer. Genuine visionary with potentially Gatesian dreams of dominance over all he surveys. I think that about covers it.</p>
<p><span id="more-516"></span></p>
<p><img src='http://kara.allthingsd.com/files/2007/08/owen.jpg' alt='owen' class='centered'/></p>
<p><strong>Owen Van Natta</strong> was COO and is now, as I said above, chief revenue officer and vice president of operations, where he is in charge of important parts of the business, like ad sales and other money-making efforts. Van Natta came to Facebook from his stint at Amazon.com, where he held the weighty title of vice president of worldwide business and corporate development and also was part of the founding team of its A9.com site. With a handsome surfer-dude look, is it any surprise he went to college at the University of California at Santa Cruz?</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/chamath.jpg' alt='chamath' class='centered'/></p>
<p><strong>Chamath Palihapitiya</strong>, who was born in Sri Lanka and was raised in Canada, was recently hired as Facebook&#8217;s vice president of marketing and operations. The former AOLer, where he was in charge of its instant-messaging division, is widely credited with turning it around. He also did a stint after AOL at the Mayfield Fund, where he waxed on in a section of its Web site about his love of poker, noting that he regularly played, &#8220;very high-limit or no-limit hold &#8216;em games in Los Angeles, Las Vegas and Atlantic City, and have played against many of today&#8217;s top pros.&#8221; We like him already.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/cohler.jpg' alt='cohler' class='centered'/></p>
<p><strong>Matt Cohler</strong>, vice president of strategy and business operations, was one of Facebook&#8217;s earliest hires and feels like the Yoda figure at Facebook to me (he is also in charge of the critical international expansion). A New Yorker, he went to Yale, worked in China, was a management consultant at McKinsey and was also part of LinkedIn&#8217;s founding team. And don&#8217;t be fooled by the baby-faced looks&#8211;he apparently worked for a year as a jazz musician in Europe and, therefore, is a hep cat.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/yu.jpg' alt='yu' class='centered'/></p>
<p><strong>Gideon Yu</strong> is also a recent hire at Facebook as its chief financial officer. Like that <a href="http://www.cnn.com/2007/US/07/25/death.cat.ap/index.html">cat named Oscar who can detect death</a>, Yu seems to have an amazing ability to get a sweet job at the hot Web company of the moment at just the right time. Case in point: He left Yahoo as its treasurer and went to YouTube as its CFO just a month before it sold to Google for $1.6 billion, a deal in which Yu apparently  played a key role. Then, on his way to a spot as a junior partner at also-hot VC firm Sequoia Partners, he grabbed the Facebook CFO job in July. I say we watch where Yu goes and follow stealthily behind so as not to be detected.</p>
<p><img src='http://kara.allthingsd.com/files/2007/08/dustin.jpg' alt='dustin' class='centered'/></p>
<p>Is it just me or does <strong>Dustin Moskovitz</strong> remind you of cuddly actor Seth Rogen from &#8220;Knocked Up&#8221; with his hair cut short? As Facebook&#8217;s vice president of product engineering, he oversees the site&#8217;s architecture and more (like mobile strategy and development). More importantly, the economics major shared that Harvard dorm room with Zuckerberg, where they and others created the service (while most other people&#8217;s college dorm mates basically drank beer and passed out).</p>
<p> <img src='http://kara.allthingsd.com/files/2007/08/dangelo.jpg' alt='dangelo' class='centered'/></p>
<p>Last but not least, Chief Technology Officer <strong>Adam D&#8217;Angelo</strong>, a longtime Zuckerberg pal. He&#8217;s in charge of keeping Facebook from breaking apart as it grows, kind of like Scotty in &#8220;Star Trek.&#8221; But there&#8217;s no warp drive that can save the site from all those surly college students and surlier Silicon Valley types if it all went kerflooey. His Facebook bio says the computer-science grad from the California Institute of Technology was one of the &#8220;top 24 finalists in the Topcoder Collegiate Challenge, which tests the ability to design and implement complex algorithms in a timed environment.&#8221; Color me impressed, even though I have no idea what that means.</p>
<p>In any case, I look forward to meeting you one and all. </p>
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