I missed the clambake part of the event–my kids need tending, so I can’t be all Elvis-acting!–but had a nice time chatting with its partners on the sand.

True is an interesting and highly eclectic fund, and much less formal than other more stodgy outfits. Hence, a beach party rather than a gathering at some pricey resort.

Some of its better known companies are Automattic (CEO Toni Schneider is also a True partner and its main product is the WordPress open-source blogging software, used here, btw); GigaOm, Om Malik’s blogging empire; IM apps maker Meebo; blog search apps maker Sphere (also used on this site); and scanR, a start-up that allows digital cameras and cellphones to scan, copy and fax.

I chatted with some partners in this video, as well as an interesting new entrepreneur that True is backing from Chesspark. It’s a little long, and there are some unfortunate wind problems caused by the Pacific Ocean, but you also get an exclusive BoomTown tour guide of the scenic trip.