Tuesday, September 16, 2008
Yahoo’s New Marketing Push: Purple Rain! (Actually, Purple Pain.)
First off, as Digital Daily’s John Paczkowski pointed out to me today, you have to give Yahoo props for using Gogol Bordello as the soundtrack and–more to the point–actually knowing about Gogol Bordello in the first place.
“Since when does [Yahoo CEO Jerry] Yang listen to gypsy punk?” asked Paczkowski in an email to me today.
Since Bill Gates started eating churros with Jerry Seinfeld and adjusting his skivvies hands-free, that’s when!
Oh dear, Yahoo has succumbed to the hipster, ironic thing–an unfortunate marketing virus that has hit Microsoft of late, too–in an under-the-covers “Start Wearing Purple” online marketing campaign.
