Friday, September 5, 2008
Forget “The Conquistador”: When Is Microsoft Going to Drop the Other Shoe on Its Conquering Web Strategy?
There will be a lot of different reactions to the first of Microsoft’s newest series of commercials, featuring Founder Bill Gates playing straight man to comic Jerry Seinfeld.
Set up as a discount shoe-buying skit, Seinfeld helps Gates purchase a pair called “The Conquistador,” and for some Seinfeldesque reason, it’s churros all around in this marketing effort.
What might be more effective, of course, at least in the Internet arena, is for Microsoft to get off the stick and lay out its next Web strategy clearly, especially in the wake of its failed attempt to acquire Yahoo, and name the digital chief it said it planned to.
