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	<title>BoomTown &#187; CNET Networks</title>
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		  <title>All Things Digital</title>
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		<title>Guitar Hero's Dan Rosensweig Speaks!</title>
		<link>http://kara.allthingsd.com/20090901/guitar-heros-dan-rosensweig-speaks/</link>
		<comments>http://kara.allthingsd.com/20090901/guitar-heros-dan-rosensweig-speaks/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 14:25:18 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=18000</guid>
		<description><![CDATA[Yesterday, BoomTown did a tour of the Mountain View, Calif., HQ of Guitar Hero, which is poised for a series of launches, including the fifth version of Guitar Hero and new music games Band Hero and DJ Hero.

While there, I interviewed CEO Dan Rosensweig, the well-known Silicon Valley exec who was once COO of Yahoo and who took over the high-profile division of Activision Blizzard in May in what was a bit of a surprise move into the music gaming industry.

Here's a video of an interview I did with him about it all.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/03/danr.jpg"><img src="http://kara.allthingsd.com/files/2009/03/danr-213x300.jpg" alt="danr" title="danr" width="175" height="250" class="alignright size-medium wp-image-11113" /></a></p>
<p>Yesterday, BoomTown did a <a href="http://kara.allthingsd.com/20090831/kara-visits-guitar-hero-hq-for-a-sneak-peek-of-gh5-band-hero-and-dj-hero/">tour of the Mountain View, Calif., HQ of Guitar Hero</a>, which is poised for a series of launches, including the fifth version of Guitar Hero and new music games Band Hero and DJ Hero.</p>
<p>While there, I interviewed CEO Dan Rosensweig, the well-known Silicon Valley exec who was once COO of Yahoo (YHOO) and who <a href="http://kara.allthingsd.com/20090322/exclusive-dan-rosensweig-steps-up-to-takes-his-licks-as-guitar-hero-frontman">took over the high-profile division of Activision Blizzard</a> (ATVI) in May in what was a bit of a surprise move into the music gaming industry.</p>
<p>Rosensweig had been working in private equity since his departure from Yahoo in late 2006. Previous to that, he worked at CNET Networks and Ziff-Davis.</p>
<p>Except that Rosensweig is a well known music fan&#8211;for example, having crisscrossed the country to see Bruce Springsteen play innumerable times&#8211;so he seems to be pretty happy with his new gig when I talked to him.</p>
<p>He certainly has a big job ahead, considering renewed competition from Viacom (VIA) in the form of its soon-to-be-released Beatles version of the competing Rock Band game, as well as a big slump in sales in the music game category. </p>
<p>The question is: Can innovation keep Guitar Hero alive? So far, the reviews for the new version are strong, but whether they translate into sales will be closely watched.</p>
<p>Rosensweig talked about that and more in this video interview:</p>
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		<title>Arianna Huffington Talks About New Managing Editor Singh!</title>
		<link>http://kara.allthingsd.com/20090428/arianna-huffington-talks-about-new-managing-editor-singh/</link>
		<comments>http://kara.allthingsd.com/20090428/arianna-huffington-talks-about-new-managing-editor-singh/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 00:12:01 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=12949</guid>
		<description><![CDATA[While in Los Angeles today at the AlwaysOn OnHollywood conference, BoomTown ran smack into blogging empress Arianna Huffington.

She was there to give a speech called "Video Killed the Radio Star...But Can the Web Actually Save Journalism?"

Her answer was a decided yes, especially with great journalists working online, such as the new managing editor of the Huffington Post the mega-blog has just hired.

That would be former CNET Networks Editor-in-Chief Jai Singh, who quit the company last year after a dozen-year run.]]></description>
			<content:encoded><![CDATA[<p>While in Los Angeles today at the <a href="http://alwayson.goingon.com/permalink/post/31243">AlwaysOn OnHollywood conference</a>, BoomTown ran smack into blogging empress Arianna Huffington.</p>
<p>She was there to give a speech called &#8220;Video Killed the Radio Star&#8230;But Can the Web Actually Save Journalism?&#8221;<br />
<a href="http://kara.allthingsd.com/files/2009/04/mug_singhjaijpg.jpeg"><img src="http://kara.allthingsd.com/files/2009/04/mug_singhjaijpg.jpeg" alt="mug_singhjaijpg" title="mug_singhjaijpg" width="100" height="140" class="alignright size-full wp-image-12950" /></a><br />
Her answer was a decided yes, especially with great journalists working online, such as the new managing editor of the Huffington Post, whom the mega-blog has just hired.</p>
<p>That would be former CNET Networks Editor-in-Chief Jai Singh (pictured here), who <a href="http://news.cnet.com/CNET-editor-in-chief-steps-down/2100-1030_3-6231171.html">quit the tech news and reviews company last year</a> after a dozen-year run. </p>
<p>&#8220;The bottom line is the Huffington Post has figured out how new media should be&#8230;and that&#8217;s what attracted and appealed to me,&#8221; said Singh in an interview today.</p>
<p>While only on the job for a few days, he noted that he will be looking at more video on the site, as well as focusing on its new vertical strategy.</p>
<p>Singh is moving from San Francisco to New York, where the Huffington Post HQ is located. (Huffington herself is, ironically, located in L.A., doing her work out of her Brentwood abode.)</p>
<p>Singh has been a true online news pioneer, creating News.com for CNET in 1996. CNET is now owned by CBS (CBS). </p>
<p>Here&#8217;s my video interview with Huffington, talking about Singh&#8217;s appointment and the future of the news business:</p>
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		<title>Meet Peter Currie, Facebook's New Money Man (For Now)</title>
		<link>http://kara.allthingsd.com/20090401/meet-peter-currie-facebooks-new-money-man-for-now/</link>
		<comments>http://kara.allthingsd.com/20090401/meet-peter-currie-facebooks-new-money-man-for-now/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 14:11:31 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11511</guid>
		<description><![CDATA[Back in the heyday, Peter Currie was the money man to see in Silicon Valley.

As CFO of Netscape Communications, he led the famed browser start-up into history, as the first great Internet rocket ship, when it went public on Aug. 9, 1995. 

Rising to insane levels, the stock was ground zero of the Internet gold rush, despite the fact that it had no profits to speak of. But it did have a 23-year-old co-founder and tech wunderkind in Marc Andreessen and a growth trajectory that was astounding.

If you think it sounds somewhat similar to Facebook today--where Currie will now help out as temporary financial adviser after the social-networking site parted ways with its CFO, Gideon Yu, yesterday--you are correct.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/03/2516540711_ca5b22a4b6.jpg"><img src="http://kara.allthingsd.com/files/2009/03/2516540711_ca5b22a4b6-250x252.jpg" alt="2516540711_ca5b22a4b6" title="2516540711_ca5b22a4b6" width="250" height="252" class="alignright size-medium wp-image-11514" /></a></p>
<p>Back in the heyday, Peter Currie was the money man to see in Silicon Valley.</p>
<p>As CFO of Netscape Communications, he led the start-up into history, as the first great Internet rocket ship, when it went public on Aug. 9, 1995. </p>
<p>With the first consumer-friendly browser software, which made the Web easily understandable to the masses, Netscape was at the red-hot center of the nascent digital revolution.</p>
<p>&#8220;Wall Street went bonkers,&#8221; said one news reporter about the IPO, and the craziness did not stop for quite a while. </p>
<p>Rising to insane levels, the stock was ground zero of the Internet gold rush too, despite the fact that it had no profits to speak of. </p>
<p>But it did have a 23-year-old co-founder and tech wunderkind in Marc Andreessen, and a growth trajectory that was astounding.</p>
<p>If you think it sounds somewhat similar to Facebook today&#8211;where <a href="http://kara.allthingsd.com/20090331/former-netscape-cfo-peter-currie-will-be-new-facebook-financial-adviser-until-new-cfo-is-found/">Currie will now help out as temporary financial adviser</a> after the social-networking site <a href="http://kara.allthingsd.com/20090331/facebook-cfo-gideon-yu-out-fast-growing-social-network-says-its-doing-fine-financially/">parted ways with its CFO, Gideon Yu, yesterday, following mutual disagreements</a> and announced a search for a replacement&#8211;you are correct.</p>
<p>In that job, the 53-year-old Currie will be helping Facebook CEO and founder Mark Zuckerberg, 24, navigate&#8211;albeit temporarily&#8211;through some stormy economics seas on a journey that will hopefully end in an initial public offering.</p>
<p>The search for a new CFO will also involve Currie, obviously, and will be conducted by Jim Citrin of Spencer Stuart.</p>
<p>But until a new CFO is in place, Facebook&#8217;s quest still entails sorting out a substantive advertising monetization strategy while also keeping up its speedy growth rates and managing the high costs that mount with its popularity.</p>
<p>That certainly was Netscape&#8217;s major challenge, which it never met successfully and which was made worse by intense attacks from Microsoft (MSFT) on Netscape&#8217;s core browser business.</p>
<p>That eventually led to the antitrust trial against the software giant, even as Netscape saw its star fall dramatically.</p>
<p>It was sold to AOL in 1998 for $4 billion, a shadow of its bubble valuation, and is <a href="http://netscape.aol.com/">now more of a footnote</a> than an ongoing tech product (although the now-popular Mozilla browser is a direct descendant of Netscape).</p>
<p>In fact, in 2008, Time Warner (TWX) online unit AOL dropped its support for the Netscape browser and said it was no longer releasing new versions.</p>
<p>Still, a lot of former Netscape execs now hold other key jobs in the Web space.</p>
<p>Its investor relations exec, <a href="http://kara.allthingsd.com/20080718/sure-the-cbs-cnet-deal-seems-crazy-but-maybe-in-a-good-way/">Quincy Smith</a>, now heads up the digital arm of CBS (CBS), for example.</p>
<p>And Andreessen has started a number of companies and has transformed himself into an kind of elder statesman of Silicon Valley of late, as well as a <a href="http://kara.allthingsd.com/20090220/marc-andreessens-new-venture-fund-project-a">newly minted venture investor</a>.</p>
<p><a href="http://kara.allthingsd.com/files/2009/04/picture-2091.jpg"><img src="http://kara.allthingsd.com/files/2009/04/picture-2091.jpg" alt="picture-2091" title="picture-2091" width="197" height="150" class="alignleft size-full wp-image-11522" /></a></p>
<p>Andreessen, many sources said, was a shadow influence on Zuckerberg&#8217;s decisions related to Yu, with whom relations had gotten tense, and to bring in Currie (pictured here).</p>
<p>Currie is certainly a great choice, in terms of the close-knit tech sector&#8217;s respect and experience.</p>
<p>Currie is also unusually tall, aggressively avuncular and laid-back, loves Elvis and enjoys pranking reporters like BoomTown. (Case in point: He once tried to spread the rumor that I am short due to a medical condition.)</p>
<p>Now the president of Currie Capital, a private investment firm, he had previously worked at General Atlantic in private equity.</p>
<p>After Netscape, he was a partner and co-founder of the Barksdale Group, an early-stage venture capital firm.</p>
<p>Before Netscape, he was CFO of McCaw Cellular Communications and also worked at Morgan Stanley (MS).</p>
<p>Currie is also board-happy, serving as a director of a variety of tech firms, private and public. They have included CNET Networks, Critical Path, Clearwire (CLWR), Safeco, Ofoto, Tellme Networks and Zantaz, as well as Sun Microsystems (JAVA). </p>
<p>He has an MBA from Stanford University and went to Williams College.</p>
<p>Here is the <a href="http://kara.allthingsd.com/20070615/the-fight-for-mike/">video interview I did with Currie</a> and others at an event to support his friend and former Netscape exec <a href="http://kara.allthingsd.com/20090201/farewell-to-mike-homer">Mike Homer, who recently died of Creutzfeldt-Jakob disease</a> (Currie is at the 2:16-minute mark):</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={979509566}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
<p>(<em>Image of Netscape IPO T-shirt <a href="http://www.flickr.com/photos/intothefuzz/2516540711/">courtesy of intothefuzz on Flickr</a>.)</em></p>
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		<title>Exclusive: Dan Rosensweig Steps Up to Take His Licks as Guitar Hero Frontman</title>
		<link>http://kara.allthingsd.com/20090322/exclusive-dan-rosensweig-steps-up-to-takes-his-licks-as-guitar-hero-frontman/</link>
		<comments>http://kara.allthingsd.com/20090322/exclusive-dan-rosensweig-steps-up-to-takes-his-licks-as-guitar-hero-frontman/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 01:54:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11112</guid>
		<description><![CDATA[Former Yahoo COO and current Quadrangle Group partner Dan Rosensweig will take over as CEO and president of Activision Blizzard's powerful Guitar Hero franchise, according to sources close to the situation.

Rosensweig will run the hot gaming company's division, located in Silicon Valley, for Activision head Bobby Kotick.

The pair know each other well, since Kotick served on Yahoo's board for many years when Rosensweig was a key exec there. He's also just the kind of consumer Web exec that Kotick has been looking for to turbocharge the largely retail Guitar Hero business online.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/03/danr.jpg"><img src="http://kara.allthingsd.com/files/2009/03/danr-213x300.jpg" alt="danr" title="danr" width="175" height="250" class="alignright size-medium wp-image-11113" /></a></p>
<p>Former Yahoo COO and current Quadrangle Group partner Dan Rosensweig (pictured here) will take over as CEO and president of Activision Blizzard&#8217;s powerful Guitar Hero franchise, according to sources close to the situation.</p>
<p>Rosensweig will run the hot gaming company&#8217;s division, which is located in Silicon Valley, the result of its purchase of RedOctane in 2006, source said.</p>
<p>He is well known to Activision (ATVI) Chairman and CEO Bobby Kotick, who served on the Yahoo board for many years when Rosensweig was a key exec there. Both Rosensweig and Kotick have since left Yahoo.</p>
<p>It&#8217;s an interesting move for Rosensweig, who has been working in private equity since his departure from Yahoo (YHOO) in late 2006.</p>
<p>His name has been bandied about for several high-profile Web positions of late, and many thought he might take a political job, given that he was one of many digital execs involved in helping elect President Barack Obama.</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/guitar-hero-logo.jpg"><img src="http://kara.allthingsd.com/files/2009/03/guitar-hero-logo-150x150.jpg" alt="guitar-hero-logo" title="guitar-hero-logo" width="150" height="150" class="alignleft size-thumbnail wp-image-11125" /></a></p>
<p>But the weak market for investments and Rosensweig&#8217;s longtime experience and interest in eventually returning to operations&#8211;along with his well-known passion for music&#8211;are the likeliest motivators for the move to Guitar Hero. </p>
<p>Sources said Rosensweig will start his new job at Guitar Hero&#8211;which Activision could announce as early as tomorrow&#8211;in several weeks.</p>
<p><span id="more-11112"></span></p>
<p>Running a major consumer brand like Guitar Hero seems tailor-made for Rosensweig, who worked at CNET Networks and Ziff-Davis before Yahoo. In addition, the jovial exec is well-respected in Silicon Valley, giving Activision a much more prominent presence here.</p>
<p>And the energetic Kotick (pictured below with me and, yes, Paula Abdul of &#8220;American Idol&#8221;&#8211;don&#8217;t ask) has long talked about turbocharging the largely retail Guitar Hero business online, as a way to further grow the music phenom.</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/303035993_cypm2-s-0.jpg"><img src="http://kara.allthingsd.com/files/2009/03/303035993_cypm2-s-0-300x199.jpg" alt="303035993_cypm2-s-0" title="303035993_cypm2-s-0" width="250" height="150" class="alignright size-medium wp-image-11115" /></a></p>
<p>User-generated music, as well as a plethora of online transactions and social networking, have been promising new revenue opportunities, Kotick has said.</p>
<p>(See video highlights of my interview with Kotick below on that topic and more at last year&#8217;s <strong>D: All Things Digital</strong> conference.)</p>
<p>Overall, despite the weak economy and a cautious forecast going forward, the Santa Monica, Calif.-based Activision is growing, with revenues up in the last quarter, due in large part to the popularity of its Guitar Hero and Call of Duty videogames.</p>
<p>Its fast pace, in contrast to rival Electronic Arts (ERTS), has been helped by its merger with Vivendi SA&#8217;s Blizzard Entertainment last summer. Blizzard&#8217;s World of Warcraft online game is also one of the most popular multiplayer games in the world.</p>
<p>Here&#8217;s a <a href="http://d6.allthingsd.com/20080528/kotick/">highlights video from my interview with Kotick at <strong>D6</strong></a>:</p>
<div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1576242589}&playerid=4001&plyMediaEnabled=1&configURL=http://wsj.vo.llnwd.net/o28/players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div>
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		<title>Sure, the CBS-CNET Deal Seems Crazy&#8211;But Maybe in a Good Way</title>
		<link>http://kara.allthingsd.com/20080718/sure-the-cbs-cnet-deal-seems-crazy-but-maybe-in-a-good-way/</link>
		<comments>http://kara.allthingsd.com/20080718/sure-the-cbs-cnet-deal-seems-crazy-but-maybe-in-a-good-way/#comments</comments>
		<pubDate>Fri, 18 Jul 2008 14:02:06 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Anthony J. DiClemente]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[CNET Networks]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[CSTV]]></category>
		<category><![CDATA[Energizer Bunny]]></category>
		<category><![CDATA[GameSpot]]></category>
		<category><![CDATA[Lehman Bros.]]></category>
		<category><![CDATA[Les Moonves]]></category>
		<category><![CDATA[Quincy Smith]]></category>
		<category><![CDATA[The Wall Street Journal]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=2308</guid>
		<description><![CDATA[A lot of people have been piling on CBS for its deal to buy Web site operator CNET Networks for $1.8 billion in cash.

Not BoomTown.

And it is not because newly crowned CBS Interactive CEO Quincy Smith is the ever-amusing Energizer Bunny of the Internet. 

Okay, CBS paid too much and that makes the whole thing suspect. But is it the wrong direction?]]></description>
			<content:encoded><![CDATA[<p>A lot of people have been piling on CBS for its deal to buy Web site operator CNET Networks for $1.8 billion in cash.</p>
<p>Not BoomTown.</p>
<p>And it is not because newly crowned CBS Interactive CEO Quincy Smith (pictured here) is the ever-amusing Energizer Bunny of the Internet. </p>
<p><a href="http://kara.allthingsd.com/files/2008/07/quincy_smith-energizer.jpg" rel="lightbox"><img src="http://kara.allthingsd.com/files/2008/07/quincy_smith-energizer.jpg" alt="Quincy Smith, The Energizer Bunny of the Internet" title="quincy_smith-energizer" width="380" height="253" class="aligncenter centered size-full wp-image-2370" /></a></p>
<p>Okay, CBS (CBS) paid too much and that makes the whole thing suspect. But is it the wrong direction? </p>
<p>I have been noodling on the deal for a while now and have concluded that I like it.</p>
<p>Why? Primarily, because it is a big bet on big traffic from a high-quality Internet-born content and video site, which has been unnecessarily pilloried much as much, much smaller Web 2.0 competitors have been over-hyped.</p>
<p>With a hard re-haul&#8211;and there is no question CNET has to shake the Web 1.0 tone out of its system&#8211;and a true effort to find new advertising paradigm, the site could be just the kind of proof that content on the Web can really be powerful and more lucrative.</p>
<p><span id="more-2308"></span></p>
<p>That&#8217;s because size still does matter. CNET is a midsize network of sites&#8211;smaller than Yahoo, but much bigger than most, with a range of sites, such as the popular GameSpot (see chart below).</p>
<p><a href="http://kara.allthingsd.com/files/2008/07/mk-ap647a_cbs_m_20080515212817.gif"><img src="http://kara.allthingsd.com/files/2008/07/mk-ap647a_cbs_m_20080515212817.gif" alt="" title="mk-ap647a_cbs_m_20080515212817" width="232" height="327" class="aligncenter size-full wp-image-2320" /></a></p>
<p>Solving all of CBS&#8217;s problems is not the end game here, nor should it be, which has been the tone of a lot of the coverage of the deal. That&#8217;s been especially true as the media giant&#8217;s shares have swooned.</p>
<p>Struck in mid-May and closed at the end of June, the union has not inspired a lot of cheering by either Wall Street or the media, neither of whom like the 22-times EBITDA price (compared with CBS&#8217;s own seven).</p>
<p>Typical was <a href="http://online.wsj.com/article/SB121090838585697975.html">The Wall Street Journal</a>, which slappity-slapped the deal&#8211;comparing it with a lackluster CBS Web deal from a few years ago when the network bought CSTV for $325 million&#8211;and even managed to insult CEO Les Moonves&#8217;s ancient acting career at the same time:</p>
<p>&#8220;CBS Corp. Chief Executive Leslie Moonves had a bit role in &#8216;The Six Million Dollar Man&#8217; in 1977, but never made it as an actor. So maybe it&#8217;s time that Mr. Moonves stop acting like an Internet dealmaker.&#8221;</p>
<p>More recently, Lehman Bros. (LEH) Anthony J. DiClemente, in a longer report about CBS&#8217;s stock, noted that the deal&#8217;s impact was questionable.</p>
<p>He wrote: &#8220;In our view, it may take several quarters before we are able to discern if CBS&#8217;s purchase of CNET is able to help the online monetization effort for CBS and its TV content. We believe CBS will need to rejuvenate the CNET brands and ad sales effort in order to earn an adequate return on invested capital. CNET&#8217;s platform may open up a new collection of advertisers for CBS&#8217;s Internet ad sales team.&#8221;</p>
<p>Well, exactly. As always, the issue is going to be all about execution, making integration go smoothly and getting its ad sales team to actually begin to sell across all CBS online properties in new ways.</p>
<p>But what should be not lost here amid all the bellyaching about price and the depressed CBS brand and its even more depressing stock is that someone has to begin to build the next generation media model and create a critical mass of high-quality display inventory that also attracts a large and demographically attractive audience.</p>
<p>In other words, all the pieces are in place at CNET and CBS to do this. Whether the Energizer Bunny runs out of power before that can happen is another question altogether.</p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and CBS.</em></p>
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		<title>CNET and Yahoo Broadly Expand Editorial and Ad Relationship</title>
		<link>http://kara.allthingsd.com/20080424/cnet-and-yahoo-broadly-expand-editorial-and-ad-relationship/</link>
		<comments>http://kara.allthingsd.com/20080424/cnet-and-yahoo-broadly-expand-editorial-and-ad-relationship/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 10:03:23 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[BoomTown]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Kara Swisher]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[CNET Networks]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Neil Ashe]]></category>
		<category><![CDATA[tech]]></category>
		<category><![CDATA[Tech Ticker]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/20080424/cnet-and-yahoo-broadly-expand-editorial-and-ad-relationship/</guid>
		<description><![CDATA[When it reports its first quarter earnings this afternoon, CNET Networks will also announce a much-expanded editorial and advertising relationship with Yahoo that will give the tech news site broad distribution on the highly trafficked Internet portal.

CNET and Yahoo have had content licensing deals in the past, in which some CNET content has been featured in the tech areas of Yahoo.]]></description>
			<content:encoded><![CDATA[<p><img src='http://kara.allthingsd.com/files/2008/03/redball.gif' alt='cnet' /></p>
<p>When it reports its <a href="http://pressreleases.cnetnetworks.com/phoenix.zhtml?c=67325&#038;p=irol-newsArticle&#038;ID=1128219&#038;highlight="> first-quarter earnings this afternoon</a>, CNET Networks (CNET) will also announce a much expanded editorial and advertising relationship with Yahoo (YHOO) that will give the tech news site broad distribution on the highly trafficked Internet portal.</p>
<p>CNET and Yahoo have had content licensing deals in the past, in which some CNET content has been featured in the tech areas of Yahoo.</p>
<p>But in 2006, <a href="http://tech.yahoo.com/">Yahoo launched a more robust tech section</a>, which includes original blogs and reviews, and which many saw as a direct competitor to sites like CNET.</p>
<p>Yahoo more recently launched a <a href="http://finance.yahoo.com/tech-ticker">Tech Ticker</a> site, a blog-like site aimed at tech investors with original material and a lot of videos, along with content from partners (including AllThingsD.com).</p>
<p>Under the new deal, sources at both companies said a large swath of CNET tech news and also reviews will be carried on Yahoo, making it the major supplier of tech news content to the site. Rather than just focusing on its owned-and-operated properties, Yahoo&#8217;s more recent strategy has been to partner with media companies.</p>
<p>In addition, under the terms of the deal, Yahoo will sell some of CNET&#8217;s remnant inventory and also allow CNET ad sales staff to sell into some areas of Yahoo.</p>
<p>This deal is likely to be touted as a big win for CNET&#8217;s current management, including CEO Neil Ashe, who has been under siege from a group of dissident shareholders who are unhappy with the company&#8217;s lackluster performance and have called for a variety of significant changes.</p>
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