Thursday, June 5, 2008
Social Ads Not Cutting the Mustard?
Here is the single favorite quote I read from EconAds in New York yesterday, from NeoAtOgilvy COO Greg Smith.
“No one wants a relationship with their mustard.”
Well, exactly. (Unless, it is Col. Mustard, of course, who is endlessly fascinating!)
This odd but spot-on observation was about why big packaged goods advertisers–who are the really big spenders of the ad business–might be less than interested leveraging social media advertising and its promise of deep engagement with consumer.
