Wednesday, June 3, 2009
The Curse Heard Round the Globe–Well, Actually, Just the Web, But It’s a Start for Yahoo
San Jose Mercury News columnist Chris O’Brien made a lot of humorous hay at the expense of Yahoo CEO Carol Bartz yesterday, in a joke piece called: “Bartz Unveils New &*%! Strategy for Yahoo.”
O’Brien cleverly created a fictional transcript of a Yahoo staff meeting where Bartz–by now, well-known for her salty language–lets loose in an address about just how sick she was of competitors getting all the good press: “So we’re re-branding the company around excessive use of profanity. Our new marketing slogan will be, ‘Yahoo, (expletive) yeah!’”
Not that there’s anything wrong with that.
