In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts.

The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign.

Perhaps a “Got Yahoo?” campaign is in the future?

Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.

Read More »

Even if it never makes any money, Twitter certainly does provide fabulous material for television spoofs.

So far, Jon Stewart and Stephen Colbert have done several funny bits on Comedy Central, deftly mocking the microblogging service.

And now, Conan O’Brien is doubling down with two skits so far dubbed “Twitter TRACKER” on “The Tonight Show.”

In them, a loudmouthed voice delivers pointless celebrity tweets as a flock of blue cartoon Twitter birdies is murdered in various ingenious ways.

Read More »

Here’s the video of Twitter co-founder Biz Stone with Stephen Colbert last night on the Comedy Central cable television show.

Stone–the spokesmodel for the hot microblogging service–does very well and is even charming, even though Colbert nails the problems of the San Francisco-based Twitter cold in the lively interview.

“How would you make money?” asked Colbert, who also noted that Stone’s unusual name sounded like a Flintstones character.

No surprise–that question put Stone between a rock and a hard place.

Read More »

The national PR tour of Twitter co-founder How-To-Succeed-in-Biz-Without-Really-Trying Stone continues tonight with a television appearance that is sure to be tasty.

Stone–who has clearly become the chatty spokesmodel for the hot microblogging service at public events all over the place of late–is set to be a guest on Comedy Central’s “The Colbert Report.”

I have no doubt it will be snarktastic–video to be posted later, but here is a video of Stephen Colbert on the Internet and Jon Stewart of the “The Daily Show” on Twittermania.

Read More »

I just got to Park City, Utah, for my annual visit (well, this will be my third year here) to the famous film festival that takes place in this lovely mountain resort.
While I like a good movie as much as the next person, I am no film aficionado, nor do I have a screenplay stuffed [...]

Read More »

They say that only the grass gets trampled when elephants fight. And that grass might actually turn out to be Yahoo in the epic battle between Microsoft and Google.

While the New York Times spilled a lot of ink earlier this week in a very long piece about that massive mano-a-mano, the true fallout in the online ad space, at least, could be more painful for the No. 2 player–Yahoo–which sits smack in between No. 1 Google and No. 3 Microsoft.

Read More »

“South Park” fans take note: I don’t think creators Trey Parker and Matt Stone are digital idiots. But, I will admit it, I do sometimes wonder about Hollywood entertainment behemoths who own the content they and other talent make.

In my post yesterday about the deal “South Park” creators Stone and Parker (pictured here) made with [...]

Read More »

How much do we love that YouTube wants to depose comedians Jon Stewart and Stephen Colbert?
It’s all part of the three-ring circus that the copyright-infringement lawsuit between the Google-owned video-sharing unit and media giant Viacom, which owns Comedy Central, where “The Daily Show With Jon Stewart” and “The Colbert Report” air, will likely become.
Viacom is [...]

Read More »