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Monday, April 20, 2009

The Shocking Spot Runner Lawsuit Vs. the BoomTown Video of CEO Nick Grouf in Happier Days

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As everyone knows by this morning, Spot Runner–the heavily-funded and once-hyped online-offline advertising agency–is being sued by one of its more prominent investors.

Ad behemoth WPP essentially paints an ugly picture of Spot Runner as the Bernie Madoff of Web 2.0.

It is alleging in a lawsuit that Spot Runner, in a “pump and dump” scheme, sold over $54 million in “secondary” shares to line its own pockets without telling WPP much, all while losing money, running out of funding and not building a sustainable business.

Here’s the background and also an interview BoomTown did with CEO and co-founder Nick Grouf in better days.

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Thursday, July 31, 2008

Spot Runner’s CEO Nick Grouf Speaks!

On one of my many trips to Los Angeles (what can I say? I like to hang where LoRo* hangs), I dropped in to see Nick Grouf of Spot Runner.

As many might know, Spot Runner is an online-offline ad agency play that has gotten big funding and even bigger hype of late.

Usually, BoomTown runs screaming from such Web 2.0 dandies, but there is definitely some there there at Spot Runner.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference.

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Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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