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Monday, November 16, 2009

The Missing Final Chapter of Auletta’s Google Book: 25 Media Maxims

KenAulettaPhoto

Last week, New Yorker writer Ken Auletta launched his new book on the search giant: “Googled: The End of the World as We Know It.”

But one final chapter was actually cut from the book, which Auletta posted this past weekend on his Web site. It’s made up of 25 media maxims by Auletta.

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Thursday, January 15, 2009

When Steve Jobs Said “Stay Hungry. Stay Foolish,” He Did Not Mean This Foolish

The restless frenzy is what is perhaps most disturbing of all about the never-ending obsessive death watch that has centered on Apple CEO Steve Jobs.

What doesn’t make your skin crawl about it?

That’s why BoomTown thinks it is time to listen to the wise words Jobs delivered at a now legendary Stanford Commencement address in 2005.

The last words of the speech came from the back of “The Whole Earth Catalog”: “Stay Hungry. Stay Foolish.”

I think right about now, that foolish part has gone way too far for Jobs and the rest of us.

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About Kara

Kara Swisher started covering digital issues for The Wall Street Journal's San Francisco bureau in 1997 and also wrote the BoomTown column about the sector. With Walt Mossberg, she co-produces and co-hosts D: All Things Digital, a major high-tech and media conference. Read more »

Ethics Statement

Here is a statement of my ethics and coverage policies. It is more than most of you want to know, but, in the age of suspicion of the media, I am laying it all out.

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