It’s well known that Google doesn’t do much in the way of marketing around its search service.

So, then, what is one to make of a half-dozen videos–called “Search Stories,” which look suspiciously like commercials, starring the company’s many products–that Google introduced late last week on its blog and posted on a new channel on YouTube?

Could it be that the $100 million marketing campaign that Microsoft launched for its Bing search service, which seems to be slowly gaining share, is starting to get on the nerves of those Spocks in Silicon Valley?

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BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay.

With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.”

Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.

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Now, BoomTown likes a good jingle as much as anyone else, but this new one from Microsoft’s Bing search service is sticking in my head like a piece of chewed gum.

Shot at Keith Valley Middle School in Horsham, Pa., it uses 400 very adorable sixth graders, who are dragooned into one very large “Bing Goes the Internet” dance–complete with logo wear. The kids rock, the jingle not so much.

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Here is a funny but decidedly creepy new commercial from Microsoft, in its ongoing marketing campaign to push its Bing search service.

Titled “Vampire Decision Engine,” it is an effort by the software giant to tap into vampire mania, playing into Halloween and the next chapter in the “Twilight” movie series, “New Moon,” set to debut in November.

Load up on garlic, Google!

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Here are the three new Apple commercials trying to take a smack at the launch of Windows 7, the new operating system from Microsoft.

The “Get a Mac” advertising features the PC and Mac guys, as usual, but are quite a bit meaner than usual.

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For the last month or so, the Google homepage has played with the famous colored-letter logo by morphing it into a sci-fi in-joke and later adding another “l” to indicate the company’s 11th birthday.

Now, a portrait of Mahatma Gandhi–the Indian leader whose 140th birthday anniversary is today–has become the “G” in the logo.

Yes, indeed, the head of the man known as “The Father of a Nation” is a letter.

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Here’s a new video that has been making the rounds recently featuring “Roller Babies,” which is essentially a computer-generated bunch of babies on skates doing a rap number.

It’s a commercial for Evian Water, but BoomTown laughs every time I look at it anyway–probably because it reminds me of the most famous of all viral videos on the Internet: The Dancing Baby of 1997.

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What’s next for AOL?

Reviving the “You’ve Got Mail!” motto?

Or: “The Future. Now Available.”–set to music from “The Jetsons”?

What about: “So easy to use, no wonder it’s #1!”

Or maybe, it should just use a nice loooooooong busy signal as its calling card again?

Well, it could happen, now that new CEO Tim Armstrong has fallen prey to the siren call of the AOL brand name, after years of seeing the company wander in the anything-but-the-AOL wilderness.

Thus, he’s decided to try to welcome the prodigal brand back home, even as he prepares to spin it off in November from Time Warner.

Uh-oh.

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In a recent onstage interview, Palm’s major investor, Roger McNamee, and I got into a minor tussle over the mirror on the back of the just-launched Pre smartphone and his assertion that ladies in particular would love it.

Take that, reflectively-challenged Apple iPhone!

In any case, Palm is certainly not backing away from the female demographic with its latest commercial, which features an unusually pale woman with a sing-song and vaguely creepy voice.

It feels a lot like an ad for a new shampoo that promises lustrous locks.

All the better to look good in a mirror, presumably.

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In what many sources at the company said is a major push, Yahoo is working on a massive plan to overhaul its brand in order to repair a damaged public image and focus consumers on what defines Yahoo.

The effort is being spearheaded by newly installed Chief Marketing Officer Elisa Steele, who has hired well-known brand consulting firm Landor Associates, as well as an outside consultant named Penny Baldwin, who was a former top exec at brand and ad giant Young & Rubicam.

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Last week, BoomTown paid an economically-minded visit to the Redwood City, Calif., offices of BillShrink, a Silicon Valley start-up aimed at helping consumers find cheaper prices on gas, cellphones and plans and credit cards via a Web-based comparison and alert system.

Launched about a year ago and armed with about $9 million in funding from Bessemer Venture Partners and Trinity Ventures, it has aims of moving into a range of other money-saving arenas too.

But today, it got a major boost in its existing business by inking a deal to be part of a huge national advertising campaign by T-Mobile aimed at boosting price awareness among consumers, an apt message for these econalyptic times.

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The issue of gay marriage is always good for controversy and lots and lots of rancorous lobbying on both sides of the issue. These days, of course, that includes a battle of online videos.

The latest two are dueling it out on the issue, using a menacing storm as the theme, one quite serious and the other not at all, since it includes a giant gay repellent umbrella.

Watch them both here.

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This weekend on Twitter, someone paid BoomTown a compliment of a sort: “I read you because you are a solid fact-based reporter with a Miss Cleo intuition ”

Yipes, because of being fact-based and since I had brought her up in an originating tweet, I had to point out that the well-known-via-infomercials Psychic Friends Network shaman turned out to be a bit of a fraud, although she’s always entertaining, with her jaunty Jamaican accent (she was not, of course, from there).

Nonetheless, it got me thinking about how I would predict what would result from all the deal-making that is suddenly in the air, after six months of ennui from the current economic downturn.

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In early discussions that began in the last several weeks that apparently included a face-to-face meeting last week, Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer are finally talking about search and also advertising partnerships the companies could possibly strike, said several sources with knowledge of the situation.

According to a variety of sources, the talks between the pair and other execs at both companies are preliminary and wide-ranging, focused on what kind of commercial relationship Yahoo and Microsoft could have in the future.

But, cautioned sources close to Yahoo, the discussions are not about a renewed acquisition attempt by Microsoft and also might not result in any deal.

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OK, the Lauren ad was a little too cute for its own good, and BoomTown has no interest in Giampaulo’s “really big hands.”

But the latest installment of Microsoft’s real-people advertising campaign, called “Laptop Hunters”–this time a mother and son named Lisa and Jackson looking to score a computer–is pretty funny and sweet, and the main theme of hefty value over too-thin hipness is really starting to kick in.

And while I cannot blame Microsoft for sticking to the Apple-Is-for-Value-Ignorant-Elites meme, I still wish that the messaging would move on from price to more important things such as how the software and hardware perform together.

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